The Google Play store is meant to publish apps for the general public. 
If you are building an app for a specific group and do not want/need to go through the public store distribution process,  it is possible to distribute your app differently.


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Android Private distribution

To distribute your Android app  to your users directly, you need first to get your APK production file from your Google Play console:

1. Build your adhoc (test) Android version then download your .aab file  
2. Login to your Google Play console
3. Select your app
4. Go the menu Release > Production 
5. Click "Create new release"
6. Click "Upload" to upload your .aab file downloaded previously  from your GoodBarber back office
7. Go to the menu "Release > App bundle explorer :: Tab Downloads"
8. Download the Signed, universal APK file from the Play console

From then, the way to distribute this file to your users is up to you. 

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