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Apple's most common rejection motives

The app has been rejected by Apple

Apple typically informs you about the rejection of your app by email, as well as in the Resolution Center in your App Store Connect account . The Resolution Center is where you can talk with Apple in case your app was rejected. 
It is possible that Apple will first reject an app in order to make extra sure it is compliant with their guidelines. Not to worry, though: it usually only takes a few extra explanations to get it on the store.

In case your app has been rejected, you should open a ticket to GoodBarber's Support   and send our team all the information and screenshots provided by Apple in the Resolution Center.

Here is a non-exhaustive list of Apple's most common rejection motives, and how to make your app compliant before submitting it to Apple, or after a first rejection. 


Intellectual Property

5.2.1 Generally: Don’t use protected third-party material such as trademarks, copyrighted works, or patented ideas in your app without permission, and don’t include misleading, false, or copycat representations, names, or metadata in your app bundle or developer name. Apps should be submitted by the person or legal entity that owns or has licensed the intellectual property and other relevant rights. (Read the 5.2.1 guideline from Apple's website here .)

Here is what could cause this rejection, and how to avoid it: 

1 - You are using an Individual account while you own a Company/Organization 
If the app is made for a company or an organization, it should be subscribed as a Company/Organization, which is an option provided by Apple, and not under the name of a unique individual.
In case you subscribed the wrong type of account by mistake, it is possible to change it.
This is how to do it: IOS - Change Apple developper Individual membership to Organization

2 - You are using your own Apple developer account to publish a Client's app
If the final owner of your app is a client of yours, the client must open their own Apple developer account and the app should be published there.
If you previously published a client's app using your Apple Developer account, you should transfer it to the client's account.
This is how to do it: IOS - Transfer the app to a different Apple developer account


Mentioning Apple's competitors

Your app will be automatically rejected if the content (an article or photo, for example) or its metadata (the app description or the screenshots on iTunes Connect) mention a platform other than the App Store or devices that are not Apple devices. 

If this is the case, you will have to remove all content from your applications and/or iTunes Connect referencing a competing platform.


- The description of your app on iTunes Connect must be substantial. Describe your application and its use. 
You should not write only one sentence inviting users to download your application without further explaining  it.

-The screenshots on iTunes Connect must reflect the purpose of the application and be made for all audiences (even if your app has an age restriction). Be careful with any violent or suggestive images in the screenshots that are visible in the store. 

-The age restriction must be adapted to your application's content. Make sure you fill out the form Apple provides on this subject honestly.
To avoid additional constraints, do not check the box indicating that this application was specifically made for children. 


Global quality of your application / Similarity to a webapp

Your application must have at least 3 sections with visible content and offer something interesting to the target audience. 

Also note that the App Store distributes native applications and Apple considers an app uninteresting if it does not provide any more value than a web application.
If your application has only (or mostly) web views (such as HTML or Click-to sections), there is a big chance it will be rejected. 


Read the "App Store Review Guidelines" document

Don't hesitate to read the App Store Review Guidelines document for an exhaustive list of rules to respect in order to have the best chance of getting your app published on the App Store.