7 major mistakes to avoid when creating a branded app
Written on Monday 18 August 2014
Why? Because it’s more practical, we carry our smartphones around with us all day and now there is a good connection practically anywhere, also apps are easier to use. On a phone you don’t have any desktop clutter, you just have to enter a specific app to get the information you need, in a few seconds you can check the weather, find the best restaurant in town, buy those pants you saw in a shop at a cheaper price.
But it’s not all as simple as it sounds, many companies have missed the mark when trying to take advantage of the great opportunity an app represents. You mustn't forget there there are some specific rules to follow when going mobile, this channel is very different from the web so you cannot just transplant your web strategy, you have to plan a specific strategy for the mobile segment.
Here are series of common mistakes that to avoid if you want your branded app to be a success and bring your business that extra value!
1. Not promoting your app properly using all the channels available.
Promote the app on the socials, and in all the other touchpoints with your clients to make sure it is clear how and where they can find your app.
2. Creating a web app that is a miniature version of your website
Anyways, if you use a cross platform app builder you don’t have to worry about programming the different versions of the app, you just design it once and the platform builds the native apps for different OSs. For example, with GoodBarber you can simuntaneously build native apps for iOS, iPad and Android.
3. Not connecting your app with social networks
4. Focusing on valueless metrics
In GoodBarber this is again made very easy, we do the job for you and you can find accurate and detailed statistics directly in your back office, why not put them to good use ;)
5. Forgetting the rules
6. Not maintaining your brand identity
Lastly, don’t forget the user experience, keep the design clean and the browsing fluid, don’t bother your customers asking for tons of information or logins, a bad user experience can ruin the good reputation you have created with effort over time.
7. Being invasive and ignoring privacy
Time to create a killer app
- The ultimate 5 pro tips for mobile app design
- Which iOS certificates do i need to build and publish my app?
- Using the science of color in marketing. How to choose the best colors for your app.
- How to build a community around your app