Facebook Messenger platform introduces chatbots
Written by Jean-Baptiste Subrini on Friday, May 13th 2016
If you paid attention during the Facebook Developer Conference a few weeks ago, you might already be familiar with some of the innovations it introduced. But for those eager to learn more about F8 2016 and its implications, read on!
Facebook has been expanding beyond the realm of the network’s early usage for quite some time now. And Mark Zuckerberg and his team made sure they reminded their audience of that very ambition. After over 10 years of existence, the company is diversifying now more than ever, with futuristic services and a growing range of business oriented features.
Technology: Social VR
The 360° format videos you might have already gotten a glimpse of were just the beginning. If you were wondering what would come of Facebook buying over Oculus VR, the answer was unveiled and this application of virtual reality paves the way to new social experiences. In the near future it will be possible, with cutting-edge equipment to meet a friend on a beach in the Bahamas, play in a virtual game room or take selfies.
Here’s the preview which was shared during the Conference ;)
Apps: a priority
But, the topic which has been debated about extensively is the evolution of Messenger.
Bots are coming
Our team for instance, uses Messenger as a tool to keep in touch with clients and prospects. The close to real-time exchange is a nice addition to our customer service approach, reassuring our users that we’re always a tap away. But customer service is about to take yet another turn with Mark Zuckerberg’s latest announcement: chatbots!
In a nutshell Facebook will now grant entreprises the possibility to develop bots capable of chatting with consumers looking to interact with the service. Designed to provide tailored replies, they will be able to meet many of the users’ requests.
How does it work?
This is clearly one step forward on the part of Facebook in the field of business, targeting entreprises while competing against already established chatbots such as Kik or Line. With the Facebook service being free it is an attractive approach for a low-cost communication strategy. But will service suffer?
So, with that in mind, do you think chatbots are the future of customer service? Are you already relying on Facebook to promote your app? Would you consider giving up parts of your communication for an autopilot solution?