What is the Future of Social Apps?
Written by Guest Post on
Nowadays, people are more connected than ever. The proliferation of smartphones with advanced mobile internet capabilities has made sure of that. And with the ability to easily and quickly download countless social apps with tons of rich media features, getting in touch with friends, family or colleagues has become more than just typing out simple messages.
You can share photos, videos, life events, play games with friends, chat in real time, engage in video calls, and so much more. With a plethora of powerful social features already at any mobile device owner's disposal, one has to wonder: has the envelope been pushed as far as technologically possible? Where is all this headed?
The Course of Social Apps
And what better company to steer social apps into the future than Facebook? Definitely the biggest and most influential company in the social network arena, they certainly have more than enough insight about what the current market is doing with social apps and more than enough pull to steer it towards a direction they feel everyone will embrace.
Don't believe it? Take a look at the company's recent moves so far: In 2012, Facebook bought Instagram. In 2014, WhatsApp, a cross-platform mobile messaging app for iPhone, Blackberry, Android, and Windows devices, for a whopping $19 billion. Not long after, the company announced at their own F8 Conference that Messenger, once a feature built into the main Facebook app, would be its own platform. Now why would the biggest social network company in the world invest so much in a rival messaging platform while evolving its own into yet another separate platform?
Is This the Future of Social Apps?
If you think about it, it is not as far-fetched as it might initially seem. In addition to all the technological bells and whistles that come with them, the biggest selling point of modern mobile devices lies in how these easily facilitate a persistent social connection – by way of internet, texts, MMS, emails, and, yes, chat apps.
People naturally crave to be in constant connection with their peers, which is why a lot of people can't seem to live without their mobile devices. And it is why apps such as WhatsApp, Messenger, Line, WeChat and the like are so popular. As the saying goes, no man is an island.
From a Business Standpoint
Sure, there are apps that operate under a subscription model, like WhatsApp, or apps that allow users to buy stickers, such as Line, but not everyone is doing it. This leaves the door open for more competition, as soon as more and more companies realize that mobile messaging apps are the new marketing frontier.
What This Means for Consumers
Remember when innovative new apps like Snapchat entered the scene? When more and more companies realize the untapped potential of messaging apps, it is not that far-fetched to say that more and more creatively exciting apps could soon pop up. And with influential companies like Facebook leading the charge, who knows what the social apps landscape will be years from now?
Are companies like Facebook right? Will messaging apps truly take over as the primary social apps of tomorrow? Or will a truly revolutionary company rise up and introduce something entirely new and unexpected?
One thing is for certain though, the more companies strive to outdo one another, the more the envelope of innovation will be pushed. This will lead to more social apps, more features, and more diversity. So whatever shape or form social apps take in the future, there is absolutely no doubt that it is the consumers everywhere that will reap the benefits.
Looking to jump in to the app revolution? GoodBarber was recently dubbed one of the top app builders by Comparakeet and can help you create your own beautiful customized app in four simple steps.