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White-Label App

A white-label app is an application produced by one company and rebranded by another, which sells it as its own. The end client sees only the reseller's brand, never the technology provider's.

Why it matters

White label is how agencies and entrepreneurs add mobile apps to their offer without building a development team. The provider carries the technology, the updates, and the infrastructure; the reseller carries the brand, the price, and the client relationship. Done right, it turns app production into a recurring revenue line with margins the reseller controls.

How it works

The technology provider operates the platform: building, hosting, updating the apps. The reseller creates each client's app on that platform, applies the client's branding, and publishes it. The provider stays invisible: the back office the reseller and clients use carries the reseller's identity. The reseller sets its own pricing and invoices its clients directly; the provider invoices the reseller.

A concrete example

A web agency adds mobile apps to its services. It builds each client's app on a white-label platform, presents them under its own brand, and bundles design, publication, and monthly maintenance into its own pricing. Its clients, a bakery, a gym, a local magazine, each get "the agency's app product". The platform behind it never appears.

How GoodBarber relates to this

GoodBarber's Reseller program is a white-label offer: agencies create and manage their clients' apps under their own brand, with a white-label back office and their own domain. See the Reseller pricing for how it is packaged.

Frequently asked questions

What is the difference between white label and reselling?
Reselling means selling someone else's product, possibly under its original brand. White label goes further: the product itself is rebranded, so the end client experiences it as the reseller's own technology.
Who owns the client relationship in a white-label model?
The reseller. Clients sign with the reseller, pay the reseller, and get support from the reseller. The technology provider's role, and its brand, stay behind the curtain.
How much does it cost to start a white-label app business?
Far less than hiring developers: white-label platforms sell reseller plans with a set number of app projects for a monthly subscription, and you price your service on top. See GoodBarber's Reseller pricing for a public example of how such plans are structured.

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