Muriel Santoni

We often speak about the strategies that brands use to increase their visibility. Many of them have managed to create a very loyal client base, generate much buzz, and sometimes even strategically transform bad buzz into something positive. However, today I don't want to talk about the social network success stories of these brands. Rather, I want to speak to you from the perspective of a social network user about the behaviors of certain brands that drive me crazy, ultimately leading me to unsubscribe from their updates. When these behaviors are constantly recurring, they can create a negative feeling towards the brand amongst customers, even outside of social networks.  This happens to me often, and I think it occurs with a lot of you as well, so I believe it is very important to understand the magnitude and effects that certain behaviors may have on your customers' perception of your brand.  Therefore, I thought making a list of social network behaviors that agitate me the most could be useful for giving you an idea of exactly what not to do in your own business' social networking strategy.   

2015 is officially here and so are the new innovations and trends to follow. We already have an idea of the major design trends for the Web, but what about for apps? I will turn it to Lesia, our expert artistic director, who is nice enough to share the best advice out there with us on creating a Beautiful App design that is on point style-wise.

Hi GoodBarbers !   My name is Muriel , and I'm the new French Country Manager of the Marketing Team. Coming from Ajaccio, I always wanted to stay in my native region of Corsica, which is very important for me. I wanted to show people that there is no need te leave the island to succeed in school or in our professional life. I'm not trying to say that being open to the world is a bad thing (I myself decided to leave Corsica for a 4 month internship in Italy, in the Camogli area), but I wanted to prove that Corsica could offer a lot of good educational and professional opportunities. Therefore, I studied at the University of Corsica, in Corte. I had the great opportunity to be a part of the first class of the Master in Management Science, with a specialization in Marketing, at the Institute of Business Administration of Corsica. After my studies, I really wanted to find a young, dynamic and innovative firm,  compared to the local business environment... That's why, when I found a job offer at GoodBarber, I didn't hesitate, I immediately applied, and here I am ! As you have understood, I will be in charge of the French language market, but it's my first day so I still have a lot of stuff to learn... ! Outside of work, I like to go out and have a good time with my friends and family, but I also enjoy strolling in my little attic appartment, playing guitar, and drinking liters of tea...   See you soon !