Loyalty Program: how we create and launch new features
Written by Isabella Leland on
What's the logic behind our Add-Ons offering?
How do you determine the added value of a feature, on both the product and client side?
On a strategic level, why did you decide to launch a loyalty program?
Lesia : For local businesses, a mobile app is the perfect extension of the physical dimension. Developing our loyalty program was simply a matter of answering our clients’ needs. It was a highly awaited feature to nurture clients while offering the possibility to monetize the creation of a mobile application.
On the practical side, what is the process preliminary to developing a new feature?
What does the job of Product Design Manager look like?
About the development stage precisely, how does it go?
What sort of questions?
After development comes the testing phase I suppose?
And the feature release?
Sébastien : It’s an accomplishment, but it’s never the final point. The release is just a moment in time, part of an evolution. A feature is a work in progress, with an inevitable v1, v2, v3… No matter how effectively designed a feature is in our opinion, nothing beats customer feedback. This feedback is a determining factor in the evolution of the feature, as well as the ever-changing technological landscape which opens new perspectives all the time!