US mobile internet advertising accelerated up 20 percent in 2016
Written by Isabella Leland on
Within the same time frame, Android smartphone share continues to gain momentum, with 81 % for Android vs 16 % iOS share.
This accounts for a $22B opportunity in the USA alone, where the total number of apps is slightly above average: 37 apps, and 5 hours spent on phone per day (vs 4 hours worldwide).
To reap the benefits of mobile advertising, there's a call to arms to create better ads first. With adblocking software being used by over 420 millions users on the web (mobile + desktop), one might wonder: how can I monetize my app the right way? With innovative formats, like native advertising in your app, and by bringing value to users.
The report demonstrates how video ads in particular can work, if they comply with a set of guidelines which we think should apply to all internet ads actually, especially on mobile where the audience is all the more volatile, with an ever shrinking attention span.
As a result, to make the most of the new year here are some key words to keep in mind for a winning advertising strategy in 2017:
- Evoke Emotion
- Personal / Relatable
- Viewer Control
- Work with Sound Off
- Non-Interruptive Ad Format