Monetization of apps is a hot topic that everyone wants to know about, and we’ve covered the basics on how to do that via advertising and charging users a fee in the stores. However, there is a whole other concept, possibly the most profitable one, that many people completely overlook. Have you ever considered entirely taking over the app-making process for someone who doesn’t have the time or desire, and charging for this service and final product? While many web and marketing agencies are seeing the great value in adding apps to their portfolio of offerings, don’t let the idea of having to be an established agency scare you away, because it’s not at all a prerequisite. Freelancers, both amateur and experienced, are taking advantage of this large demand that needs to be satisfied, by targeting small businesses whose profits and marketing strategies can be greatly enhanced, just with the the addition of an app.

Our world is quickly moving towards a global village where information is available digitally and people are connected through digital platforms—SMEs, freelancers and other businesses need to digitize themselves to keep up with the current needs and trends. In the beginning of the digital revolution, many CEOs of leading companies were convinced that the shift to a technological world would last only for a short period of time. Nowadays, these people have had to radically change their opinion and accept that if they don't follow the digital trend, their business will be unable to withstand the strong, international competition. No company can afford to ignore the changes caused by digital technology anymore.