Happy National Small Business Week

Quite understandably, for a lot of small businesses, the cost of mobile development is what is most deterring, along with the notion that mobile app creation is a complex and time-consuming process. But, have you considered the app builder option yet?

Beyond app creation, moving your business to mobile can make a crucial difference in terms of marketing. And, with a one-stop-shop platform to achieve all your marketing efforts, you can not only save time but also, ultimately, increase revenue. That’s why a solution like an app builder is usually the preferred approach for small businesses.

Especially for small biz owners, it’s all about connecting with customers. When chains and popular brands are concerned with big numbers, gaining more fans and followers, SMBs are addressing a smaller customer base which actually allows for more engagement opportunities. The more you know your customers / users the better.

Push notifications, advertising campaigns, not only can you manage them directly from your GoodBarber back office but you have a unique knowledge of your clients, one that can really help make your app a success.

You have a goldmine of valuable data at hand, such as: your customers’ favorite hours to visit your establishment / items they most regularly purchase / favorite aisle in your store, etc. A mobile app is an effective way to leverage it, with customized offers, discounts,  targeted content…

A powerful highly customizable Map section to showcase points of interest.
Geo Alerts, to engage users in a cutting edge fashion as well as when most relevant: Beacons and Geofencing.
User Groups, to refine your communication according to your customers' interests / gender / buying habits, etc.
Push Notifications, with Push Settings on the user's side and the Scheduled Push on yours (a time saving option, yet again).
Advertising options among which our Internal Ad Server to circulate your own campaigns.