What changes will the latest App Store improvements implement?
Written by Isabella Leland on
Quality control of already published apps
As a GoodBarber user you are familiar with the necessity to update your app and shake up its design on a regular basis, not only to comply with the store’s requirements but simply to keep engaging your audience. Regardless, this is a new stand from the platform which we thought was worth bringing to your attention so that you be thorough, now more than ever, with the maintenance of your Beautiful App. For Agencies, you might want to use this opportunity to reach out to clients that haven’t considered updating their app in a long time, suggest a new design, new feature offerings (such as our Loyalty Card feature for a local business). Now that’s a way to turn things around and make the Apple’s latest announcement a business opportunity ;)
Limit spam-title length
As mobile app enthusiasts we can’t argue with that decision. In the end, just like with SEO and Google’s algorithm changes in the past, Apple is trying to make the App Store more user friendly and less robot friendly. An improvement we should welcome as users. As from the app creator's point of view: if you define your app concept right from the start, and name your app accordingly, with a “to the point” and catchy choice of words, putting it within a 50 characters limit shouldn’t be a problem ;)
You can find the complete statement as well as additional resources here.