What is a Beacon?
A radio signal
Set up Beacons in a designated area, when a user consults your app close to one of them, he will receive a notification.
They are received when nearing a Beacon
Define what notifications users will get while using your app and passing by a beacon. There are many targeting attributes. They allow you to send out relevant messages.
Picture at a glance all the automated notifications and their settings. Display a list of your iBeacons and their characteristics.
Track the performance of your notifications and improve the effectiveness of your messages based on the results.