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Muriel Santoni

Muriel Santoni

Marketing Manager

Storytelling & GEO at GoodBarber.

I drive the brand's voice and its visibility: the stories we tell, the words we choose, and — increasingly — how they surface in AI answers. A storyteller at heart, I spend my days making our no-code app builder easy to find and hard to forget.

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Articles by Muriel Santoni

Muriel Santoni, Tuesday 16 June 2026

GoodBarber vs BuildFire

Most app-builder comparisons pit two opposite philosophies against each other: a tool that makes you design a database against one that hands you finished features. GoodBarber and BuildFire are not that comparison. They agree on the method — you configure pre-built features instead of wiring atomic building blocks, and you reach a publishable app fast. That shared starting point is exactly why the decision between them is interesting: when two tools take the same shortcut, the question stops being "which approach" and becomes "what do you actually ship, and how well does it hold up?"To answer that concretely, we ran the same brief through both platforms: AURORA, the test app we use across this whole series.BuildFire is a mature, capable platform with thousands of live apps and a deep plugin catalog. The honest answer is that the two tools fit different operators — and the clearest fault lines run through native output, what's included in the subscription, and the economics of running apps over time.
Muriel Santoni, Wednesday 3 June 2026

GoodBarber vs Thunkable

Thunkable comes with a pedigree most app builders can't claim: it was spun out of MIT App Inventor, the project that taught a generation how to assemble apps from visual blocks. Fifteen million apps later, that heritage shows — the drag-and-drop editor is genuinely approachable, and the recent AI Builder layer ("iOS and Android—built by chatting") lowers the barrier even further. When we sat down to build AURORA on it, getting a first screen running was fast and frankly fun.The question that AURORA forced us to ask wasn't "can I build the first version?" — it was "what exactly am I shipping to the App Store, and what happens when the app gets bigger?" Thunkable's own marketing says it produces real native apps. Community reviews describe a block-interpretation layer that slows down as logic grows. That gap — between the promise of native and the experience of running a real app at scale — is what this comparison is about.This is part of our ongoing series, where we run the same AURORA brief through each tool honestly. If you're also weighing Adalo, Glide, FlutterFlow, or Bubble, you'll find the same method applied to each.
Muriel Santoni, Tuesday 2 June 2026

GoodBarber vs AppSheet

AppSheet is a Google product, which means it arrives with a level of enterprise credibility that few competitors can match. It is embedded in Google Workspace, backed by Google Cloud infrastructure, and used by organizations like Airbus, Husqvarna, and Solvay. That is a genuinely strong signal. When we applied the AURORA brief to it, we quickly understood that AppSheet's credibility is real — it just applies to a different job than the one we were trying to do.AppSheet is built for internal business tools: an inventory app for your warehouse team, an inspection form for your field technicians, a CRM for your sales reps. AURORA is a consumer-facing mobile app — one that goes in the App Store under your brand, gets downloaded by customers you've never met, and needs to be operated daily by a marketing team who will never touch a spreadsheet. These are two different problems. The fact that both get called "no-code app building" is where the confusion starts.This is part of our ongoing series — the same AURORA brief, applied honestly to each tool we've evaluated. If you're also comparing Adalo, Glide, Bubble, or any other platform in the no-code space, you'll find the same framework across all of them.
Muriel Santoni, Tuesday 2 June 2026

GoodBarber vs Bolt.new

Bolt.new arrived in October 2024 and immediately became impossible to ignore. We watched it reach $20 million in ARR in two months and decided we needed to build something real on it — not run a feature checklist, but actually go through the process of shipping an app from scratch. We used the same brief we've applied across this entire series: AURORA, a luxury travel guide app that needs native store distribution, daily content updates, push notification campaigns, user management, and a working e-commerce layer.We built it on Bolt.new. We built it on GoodBarber. What follows is what we found — including the parts where Bolt impressed us, and the parts where the experience diverged in ways that matter depending on what kind of app you're building and who will be running it.This is part of our ongoing series — the same brief, applied to every major tool we've evaluated. If you're also looking at Base44, Emergent, Adalo or FlutterFlow, you'll find a consistent frame across all of them.
Muriel Santoni, Thursday 28 May 2026

GoodBarber vs Adalo

When someone says they want to "build an app without coding," the question is rarely which tool is more intuitive. The real question is: what happens after the first publish? Who manages content updates on Tuesday? Who sends the push notification on Friday? Who investigates when the app slows down with five thousand simultaneous users?Adalo and GoodBarber both put a native-looking app in the hands of a non-technical founder in days — not months. But they answer the operational question differently. Adalo gives you a canvas and the building blocks to assemble an app. GoodBarber gives you an already-engineered product and the back-office to run it.To put that difference to the test, we gave both platforms the same project: AURORA — a luxury travel guide app with specific demands on design, distribution, and daily management.
Muriel Santoni, Thursday 28 May 2026

Best ways for small businesses to build their own app

There are four realistic paths for a small business to build an app: no-code app builders, AI-assisted tools, website-to-app conversion, or hiring a developer. The right path depends on one question more than any other — is your app for customers, or for internal operations? Those two cases pull in opposite directions on cost, tool choice, and what "success" even means. We've been building native iOS and Android apps since 2011, and in this guide we break down each path honestly, including who each tool is actually built for.
Muriel Santoni, Thursday 28 May 2026

How to make money with a mobile app without coding

There are five proven ways to monetize a mobile app without writing a line of code: sell products, charge for premium content, run ads, sell services, or accept donations. The right model depends on what you're offering — and the right platform determines how much of that revenue you actually keep. We've been building native iOS and Android apps since 2011, and in this guide we break down each model honestly — what it earns, what it costs, and exactly what you can set up with a no-code app builder today. Why mobile apps monetize better than websitesThe 5 monetization models compared side by sideModel 1: Mobile e-commerce — sell products, keep 100% of the marginModel 2: Premium content subscriptions — Apple and Google do the heavy liftingModel 3: Advertising — turn audience into revenue without selling anythingModel 4: Services and bookings — charge for your time or expertiseModel 5: Donations — let your community support your workHow to pick the right model for your projectFAQ
Muriel Santoni, Tuesday 26 May 2026

GoodBarber vs FlutterFlow

FlutterFlow leads its homepage with a promise: Own your code, no vendor lock-in. That message is real, and for a specific audience it is the right answer. But it carries a hidden meaning: owning the code also means owning everything that happens after the app is built — the bug fixes, the platform updates that break your project, the developer time, the externally integrated CMS you have to wire up yourself. Owning the code is one form of ownership. There is another: owning the operation — publishing content, sending push notifications, processing orders, every day, for years, without ever opening an IDE. We tested both platforms on the same brief to see which form of ownership each one actually delivers.We built AURORA — a luxury travel guide app — on both FlutterFlow and GoodBarber, working from an identical specification. The method is documented in our 2026 app builder comparison overview.
Muriel Santoni, Thursday 21 May 2026

How to build apps like Uber, Airbnb or Instagram without coding? The honest answer.

The short answer most articles avoid giving: you can't. Not the real thing. Uber, Airbnb and Instagram are custom-built products with hundreds of millions of dollars in R&D;, infrastructure designed for global scale, and specialized engineering teams. No no-code platform reproduces that. But that's almost certainly not what you're actually trying to build. So here's the honest breakdown — what no-code can and can't do for projects inspired by these apps, and how to choose the right tool for what you're actually trying to launch. Why Uber, Airbnb and Instagram can't be replicated with no-code (and why that's fine)What you're probably actually trying to buildWhen no-code is the right choice — and which platform fits each use caseWhen no-code is the wrong choice — and what to do insteadA realistic decision frameworkFAQ
Muriel Santoni, Thursday 21 May 2026

GoodBarber vs Lovable

Two years ago, getting a functional app prototype in front of stakeholders in an afternoon seemed audacious. Today, it's routine. Lovable changed that: describe what you want, watch it appear, refine through conversation. The speed is real, the output is polished, and the promise — to empower "the 99% who've had ideas but lacked the technical skills to bring them to life" — lands.But this comparison tries to answer a different question. Not "can Lovable generate an app?" — it can, compellingly — but: what happens after the prototype? Who manages the content, schedules the push notifications, handles the App Store submission, and keeps the experience running a year from now?To answer that, we ran both platforms through the same brief: AURORA, a luxury travel guide app. A defined set of requirements, applied consistently. The results tell you more than a feature grid.
Muriel Santoni, Monday 18 May 2026

GoodBarber vs Emergent

Emergent reached $100M in annual recurring revenue eight months after launch. That kind of traction is not noise — it reflects a real shift in how people want to build software. We tested both platforms on the same brief to understand where the speed advantage holds, and where Emergent's specific product choices create friction that compounds over time.**There is a question AI app builders almost never answer: what do you do with the app the day after you launch it? Emergent is one of the most technically impressive tools we have tested for turning an idea into a working application in under thirty minutes. But $100M ARR in eight months also means the company has had time to make deliberate choices about what to build — and what not to build. The absence of a back-office in Emergent is not an oversight. It is a product philosophy. Understanding it is the real point of this comparison.We built the same app — AURORA, a luxury travel guide — on both platforms to understand not just what each tool generates on day one, but what each tool makes possible on day thirty. The methodology is explained in our 2026 app builder comparison overview.
Muriel Santoni, Wednesday 6 May 2026

What are the limitations of no-code app builders?

No-code app builders have real limitations. We list them honestly — and explain how GoodBarber addresses each one. By the team that's been building mobile apps since 2011.
Muriel Santoni, Friday 24 April 2026

GoodBarber vs Rork

GoodBarber is a robust, template-based no-code app builder designed for creating polished apps for e-commerce, content, and small businesses. Rork is an AI-driven generator that creates React Native/Swift code from natural language prompts, focusing on speed and prototyping.
Muriel Santoni, Thursday 23 April 2026

How much does it cost to build an app without coding?

Building an app without coding costs $30–$200/month. We break down platform prices, App Store fees, hidden costs, and what AI generators actually produce — from the team that's been building mobile apps since 2011.
Muriel Santoni, Tuesday 21 April 2026

GoodBarber vs Glide

GoodBarber vs Glide. Two very different ways of creating an apps: Mobile-first vs Data-first. Choose GoodBarber if you want a true native mobile app published on iOS and Android.
Muriel Santoni, Thursday 2 April 2026

GoodBarber vs Base44

GoodBarber vs Base44: the comparison highlights two very different ways of creating an application. The choice depends above all on what you want from the tool: a very rapid generation by prompt| or a more supervised construction | a rapid prototype | or a mobile application to be published and developed over time.
Muriel Santoni, Wednesday 1 April 2026

GoodBarber vs Bubble

"GoodBarber vs Bubble" or "Is GoodBarber better than Bubble?": The real difference now lies in the way each platform leads you to structure, design and evolve your mobile application. We often come across comparisons that line up lists of features. In 2026, this approach is no longer sufficient.
Muriel Santoni, Monday 23 March 2026

Slideshow: a new dynamic layout for your Articles widgets

GoodBarber once again enhances the design possibilities of its Articles widgets with Slideshow, a new layout designed to showcase your content in a more visual, rhythmic and immersive way. With Slideshow, your articles are displayed in a large visual format that immediately attracts attention and gives your content greater prominence on the Home page.
Muriel Santoni, Wednesday 4 March 2026

Comparing app builders in 2026: what we've decided to do differently

Comparing no-code development platforms means answering the question: "How will I build my app?" For each tool comparison, we develop the same application on both platforms. This approach forces us to compare each tool with specific constraints
Muriel Santoni, Thursday 27 March 2025

Style your texts with spacing settings

At GoodBarber, we know that good design is all about attention to detail. That's why today we're giving you even more control over your app's typography, with two new settings available in the back office: line-height and letter-spacing.
Muriel Santoni, Friday 31 January 2025

Immersive Card Banner: now available for Sound widgets

GoodBarber is constantly evolving to offer its users powerful and intuitive tools. Today, we're pleased to present a new template that will transform the way you integrate and display audio content in your applications: the Immersive Card Banner template for the Sound Widget.  
Muriel Santoni, Thursday 16 January 2025

Radial gradients have arrived on GoodBarber!

Design trends are constantly evolving, and to create apps that stand out, it’s essential to keep up with these changes. Radial gradients, which are gaining popularity, have become a must for designing themes that align with current design standards. At GoodBarber, we’re excited to announce that you can now add radial gradients to your app with this new feature. And to make your experience even more intuitive, we’re also introducing a new color picker inspired by professional design tools like Photoshop’s famous eyedropper tool.
Muriel Santoni, Tuesday 10 December 2024

The Privacy Center: putting transparency and trust at the heart of your apps

In today’s world, where data privacy is more important than ever, users expect apps that are both reliable and transparent. At GoodBarber, we’ve embraced this challenge with the launch of our new Privacy Center—a dedicated hub where you can manage your app’s permissions, libraries, and privacy policies, all in one place.