Agency Tips - What Kind of Features Can I Offer My Clients?
Written by Christophe Spinetti on Friday, October 16th 2020
Article updated 10/16/2020
Original article 6/15/2016
As an agency, your target is most likely small to medium size businesses who are interested in new ways to boost their sales. In order to successfully convince them of why an app is a must, you’ll need to present them with some concrete examples of exactly how you intend to help them reach their goals through your product.
Here we have compiled a list of what we believe to be the most useful features you could offer a small business, along with the basis of how to pitch each one.
Remember, a list of features is a great start, but demonstrating exactly how each aspect is going to help them grow will take your pitch to the next level. So, don't hesitate to create a portfolio full of sample apps to present each of these features in a real-life, relatable scenario.
The blog allows you to manage all types of "text" content. The GoodBarber CMS (Content System Management) is the foundation of our "Classic" offer. Articles created on the blog can be separated into multiple paragraphs and you can add videos, photos, and HTML content. But the CMS goes even further as it allows for advanced management of your content structure. Thanks to menus and submenus, content can be organized on multiple levels. Your clients will be impressed by the content management possibilities, the ability to link their articles, and create more engaging content for their users though right the app.
Maps can be based on one location only or can include an unlimited number of points (if you have a more directory-like project). With each one providing information, photos, links, and contact information. Best of all, step by step directions from wherever your user is are available for each point—providing this logistical information is the basis of getting them to you.
A great feature for your clients in the tourism industry
Discover: How to create a city and tourism guide
Display and even notify your users of events,
sales, and new releases. Either pull content from a source you already have set up (i.e. Google Calendar, Facebook Calendar, etc.), or manually input events specific to your app users. With several different templates created specifically for event display to choose from, you have a lot of great options to provide users with, such as a link for directions, a button to buy tickets, sharing possibilities, and your contact info.
Audio & Video
Audio options include podcasts, a SoundCloud integration, CMS files, and live streaming. As far as videos, CMS files are also an option, in addition to live streaming, YouTube, Vimeo, Ooyala, and DailyMotion integrations. Including audio and video aspects in an app is a perfect way to add some interactivity and even deliver content to users that can’t be physically present but don’t want to miss out.
Churches and radio stations find these features especially useful. Some examples of what these industries have done with them can be seen here.
are a multi-purpose tool. They can be used for conducting surveys, gathering contact information for mailing lists, receiving customer support requests, or even as an ordering platform. Form results can then be exported for further use and evaluation. Having a quick and easy channel of communication from user to owner is a crucial element of every successful business operation.
is what paves the way for all more advanced user features, such as user groups, push notification subscription, chat, and more. To provide a more personalized experience, allow users to login and create their own profiles. This gives you the option to adjust the content in the app based on different user profiles, avoid sending irrelevant information and offers, and is the first step to creating a real community.
A chat feature
allows your users to get to know each other—whether it’s for social purposes or for the purpose of exchanging opinions about your establishment, it’s a great way to get people engaged. Users can view each other based on a list template or a map template that displays who is closest to them. For security reasons, a blocking feature is also provided. The chat function can also serve as a customer service tool in which users can chat with the app owner to get answers, place orders, and more. it's also a great tool to build a community around your app.
The simplest way to keep customers returning
is to offer them rewards
for their recurring business. Start off by choosing and customizing a unique card design
. Point validation can be completed either through purchase, manual check-in, or social media sharing—a great way to leverage customer power in your marketing strategy. Finally, choose the gift for completing a loyalty card and its expiration.
Spur of the moment rewards (independent of loyalty card completion) can also be sent out to clients in situations such as their first visit if they have not visited for a certain amount of time, during happy hour, or based on the client's geographic location.
Regulars deserve special privileges for their loyalty, and customers will be thrilled to be offered membership to an exclusive club card
with three levels of lifetime value you get to define. This is a powerful incentive for maintaining secured clients and showing them your appreciation.
The quickest way to get a boost in sales is through a special offer, often in the form of a coupon. All details of the offer can be defined , such as method of redemption, terms and dates of validity, number of available coupons, number of times a client can use a coupon, and more. To simplify the process maximally for the client, detailed store information (such as map information) can be included. As always, design can be customized and perfected to make the offer as attractive and effective as possible.
Beacons & Geofences
Being able to deliver a message or offer to users at the right place and right time is crucial for increasing conversion rates. Geo alerts allow for contact to be made at the very moment customers enter a designated zone, and beacons trigger alerts as the user approaches a specified object.
Between monetization, in-app advertising
to raise profits, social network integrations to build your marketing strategy, contact sections, click-to possibilities, an advanced content management system, and web embed options, basically all small business needs are covered.
With GoodBarber Shopping Apps
, you can create powerful eCommerce apps for your clients. ECommerce and Mobile are growing in the current economic context and opportunities emerge
in this sector. The advanced features of GoodBarber allow you to position yourself as an app designer but also and above all as a true eCommerce expert. You will be able to offer real sales-boosting tools.
Here are the most popular features of Shopping Apps:
Your product page
is a key feature of Shopping Apps. Indeed, this page gathers all the useful information about each product (price, size, color, photos, characteristics...). It's also possible to create product variant if you offer several options of size, color, flavors. A common marketing best practice is to add similar products to the product page. The goal is to create interest in another product and increase sales.
Really want to impress your clients during a demo? Show them the 1-click payment
option. It's THE star feature for client conversion in the e-commerce world. Who has never abandoned an order during checkout because of all the payment info to enter? It's long, fastidious, and kills the spontaneity. With 1-click payment, payment is fast, seamless, intuitive, and secure.
When creating a Shopping App, the available payment gateways
are crucial. With GoodBarber, you have the choice of card payments with Stripe (Visa, MasterCard, Amex), Paypal, Mercado Pago
(Latin America), and of course Apple Pay. You can activate all of them.
However, in certain cases, your clients will want to offer an alternative, especially if they're dealing mainly with a locale clientele. Then the Offline Payment
is for you. With this option, the order is validated but the payment will be processed in-store or upon delivery.
If your clients have an eCommerce app with a national or international scope, they surely have partnerships with external actors to manage deliveries. On the other hand, if they are selling locally, they need to be able to accommodate specific areas. This is why GoodBarber, which never forgets local shops, has developed an option for local delivery
by zipcodes. By remaining close to their audience, your clients will become the “stars” of their neighborhood!
If your clients have a physical shop, they will surely be interested in a Shopping App. The strategy is clear: increase sales by reaching a wider audience. With the In-store pickup
option, retailers will be able to attract more clients to their shop and take advantage of additional sales opportunities. The app is also great to build loyalty. The regulars customers will be able to easily purchase their favorites products from their favorite shop via the app and then pick them up later.
As for the "Maps" option in Classic Apps, you can add your locations
in Shopping Apps. Your clients' audience will easily see where the shops are located which can be reassuring when finalizing their purchases. And as we previously mentioned, one of the objectives of the app is to drive in-foot traffic to the shops directly.
Having a dynamic content strategy
is a best practice for driving traffic to Shopping Apps. The Blog
option here is simplified compared to the “Classic” apps. However, it allows you to create and organize articles in one or more sections. The content created around your store can have multiple functions. First, it presents you as an expert and therefore gives you more credibility in the eyes of customers. Then, it encourages the use of the products by clients: demos, usage tips, maintenance tips, ... Finally, it helps increase sales directly. An article has the advantage of being able to develop sales arguments in a structured way, and therefore with a strong impact in the eyes of buyers.
Online shoppers are very accustomed to receiving special offers regularly. A function that you will therefore often be asked is to create and manage coupons or discounts. Your clients will love this feature. You can create discounts in percentage or in value. But you can also target only certain users, set a deadline, set a minimum amount or number of articles before receiving this discount, or limit the number of uses of the coupon. The goal of your clients is to increase their sales
and you empower them to do so.
Cart reminder popup and abandoned order
We know that over 70% of shopping carts will never be validated by online shoppers. It is therefore essential that your clients have a way to positively influence this statistic, otherwise, they risk being disappointed with their Shopping app.
The goal here is to increase conversions. The "cart pop up reminder
" option is in the form of a pop-up, with all the items in the current cart, which opens as soon as the user opens the app. They can either add items or go on to checkout immediately. The "Abandoned order
" function allows you to send a message (email or push) directly to the user to remind them that they have items pending in their cart. You can then analyze your stats and see the impact of these actions.
Some products are purchased repeatedly online. In this case, shoppers want to get to the point and not waste time putting together a basket.
For a grocery store, for example, it is common for you to regularly buy the same products. By offering the "Buy Again
" option, you streamline the purchasing process and thus increase conversion rates. Making shopping as easy as possible is essential in a Shopping app.
When you create a Shopping app for a client, after adding the products, your next step is the architecture of the app and the ergonomics. Thanks to the modularity of the Home page and its widgets, it will be easy to bring the best mise en page for the client. The "Quick Buy
" option helps you achieve this goal as it combines design and sales boosting. Indeed, online shoppers will be able to add products to their cart without ever having to go to the detailed product pages. This option creates a fluid experience and reduces the number of clicks needed to complete a purchase, again increasing the conversion rate.
To find out more, discover our Agency guide. A free and complete guide to help you answer the increasing demand for mobile apps from your clients.