Dominique Siacci

In this blog post, my first collaboration with GoodBarber, I would like to give you a rundown on App Store Optimization, or ASO, which some of you know as the natural positioning, or SEO of applications.

Edit: Apple decided to give developers additional time to prepare their apps to comply with the requirements of App Transport Security (ATS). Until a new deadline is confirmed, rest assured, you now know that our beautiful team is ready ;) As of January 1st, 2017, the App Store will introduce a new requirement for all iOS apps. Developers will have to use HTTPS connections rather than HTTP for all app requests. If an app fails to comply with this new security feature, it will be mandatory to provide a justification upon the review of your app by Apple, or else, it will be rejected.

Holidays are a time to relax, disconnect and forget about what is going on at the office. At least, that's what we should be doing in order to recharge our batteries for when we get back, right? But you may have realized that, nowadays, our work often overlaps with our personal life, even during time off. With the internet and the transition to everything mobile, work tends to follow us everywhere. Being aware of it is the first step towards managing this new work / life balance. The second is finding the right organization. 

Luís de Gouveia from #TuAppSinLímite Agency shared with us his experience as a Reseller. Read on for some valuable insight and step by step advice! Thinking of selling apps to your customers? Feeling a little bit lost and don’t know where to start? I’m here to offer you some insight into the experience and knowledge of a reseller. Here I will answer each of these questions and more.

Part of the team will be in Lisbon, Portugal from June 3rd to June 5th. We'll be attending the Lisbon Investment Summit , which is expected to be a great event. We'll also have some free time and we would love to meet some great developers ready to join our team. Interested in being one of them? Take a look at our open positions, and contact us if you would like to meet up.

Tonight there is the final of the french soccer league's cup, between the Sporting Club of Bastia, and the Paris Saint-Germain. If you know a little about us, you probably know that we're based in Corsica, not so far from Bastia ... Several members of the team are on their way to Paris and the Stade de France to attend the final :) FORZA BASTIA !

Our world is quickly moving towards a global village where information is available digitally and people are connected through digital platforms—SMEs, freelancers and other businesses need to digitize themselves to keep up with the current needs and trends. In the beginning of the digital revolution, many CEOs of leading companies were convinced that the shift to a technological world would last only for a short period of time. Nowadays, these people have had to radically change their opinion and accept that if they don't follow the digital trend, their business will be unable to withstand the strong, international competition. No company can afford to ignore the changes caused by digital technology anymore. 

Huge! Facebook is the largest online social network and according to Facebook stats has more than 1 billion monthly active users. Almost 90% of worldwide active users are using mobile phones to check their news feed, chat with friends and update their Facebook profile. There is no doubt that Facebook has conquered most of the world's internet users and brings to the table a great opportunity for brands, companies and entrepreneurs to launch their products with a low budget or even, for free. The mobile apps promotion are not an exception. In the last two years, Facebook has improved the advertising tools for mobile promotion, becoming more successful than conventional Facebook ads. The variety of advertising formats, the deep segmentation (gender, language, interests, behavior, connections, pages), and the placement of your ads on the News feed helps to increase the number of downloaded apps, the app's engagement and retention of app users. These facts also contribute to achieve a more relevant position through search tools of Google Play and Apple's App Store. But let's understand how it works in detail.

Don't be afraid GoodBarbers... we didn't forget to publish the changelog of our beautiful app engine! We haven't gone on holiday and the hot weather didn't bring us down!   We are working very hard on a huge surprise, our biggest update ever, that will soon be ready for you!   Be patient, you won't regret it! ;)

A few months ago, Apple unveiled its strategy for conquering the in-car entertainment market. Even if we don't yet know very much about CarPlay , it's still interesting to think a bit about the perspectives it will offer, both from the point of view of the final user as well content creators.  Speaking with Jérôme and Arianna , I realized that this could radically change the way I think about cars.

We asked Jérôme Bouteiller, editorial director of NetMedia Europe, to tell us a bit about the launch of their app for the german edition of ZDnet that represents one of the leading online magazines in Germany in the technology section. 

I'm Dane Tidwell, Publisher of Chicago Phoenix, the largest LGBTQ news publication in the Midwest United States. We are a digital-only product with web, mobile, and Roku streaming media products.

Hi everyone! My name is Andrea and I'm from Milan. I've studied in Switzerland and in France, more precisely in Geneva, Annecy, Nîmes, Paris, and more recently in Aix-en-Provence, where I'm doing the last year of studies in software engineering. I speak french, italian and english, before coming here I worked on several projects: smartphone applications, robotics, but mostly on web development. What am I doing at GoodBarber? I joined GoodBarber's team in March to work on the new version of the engine for HTML5 Beautiful Apps, as well as on the real time preview for the new backoffice. What is my hobby? What I like to do when I'm not developing? At the moment I'm working on some projects about independent video games. I love my moto; I like to travel, to cook and listening to music (especially classic rock) and of course everything that has to do with High Tech.

This week, I will be on the road again with Jerome. This time, we go to Amsterdam, The Netherlands to attend The Next Web conference Europe. Ping me @dsiacci if you are there (or if you live in Amsterdam ;) and want to have a coffee!

A few days after we had announced that GoodBarber was available in Portuguese, we wanted to showcase these beautiful apps created by the NetMedia Europe group for its Portuguese and Brazilian publications. Jérôme Bouteiller, managing editor of the NetMedia Europe group explains us why they wanted to release these apps for B!T.pt and B!Tmag.com.br.1

That was one of the great features that came with GoodBarber Salvador back in September. Every GoodBarber account has a great web app associated, in addition to the native app for iPhone and the native app for Android.   Your natives apps are distributed in the App Store and in Google Play. But what about the web app?    By default, your web app is located on http://<appname>.goodbarber.com/m/. But you can (you should?) change this URL and choose your own.   For instance, you can decide to link your web app to http://m.yourdomain.com That will be far more convenient for your users to access your html5 web app, right ?   That's what we're going to do together in this post.

4 questions to Juan Antonio Corrales, product manager of Applicantes

Hello everyone, I’m Deborah, and I’m from Ajaccio. I studied applied foreign languages in Aix-en-Provence, spent one year in Tokyo to improve my Japanese, and completed my studies in Paris in media, information and communication, before I got back to my hometown. I speak French, English, Japanese, and also a bit of Italian and Spanish. During my Master’s Degree I worked on digital contents and their impact on the economy, especially in the music industry. I’m very interested in new technologies of information and communication, so when I heard about the CampusPlex I applied, and here I am! I’m here to help the GoodBarber team with the online assistance to help you create your Beautiful Apps. Do get in touch with me if you have any question! :-) I like music (anything, but I love rock and metal), travels, reading, writing, and many other things that just don’t come to my mind right now.

Hi everyone, my name is Katrina Bertacci. I come from Bologna where I am still studying to complete my masters degree in corporate management. I am half german and half italian and I speak fluent english, italian and german. When I found out that GoodBarber was looking for a person to open the german market I applied for the job and so now here I am! I will be managing the german market as you may have imagined. In my free time I enjoy reading, painting and taking my dog for walks and playing with him. I also love to cook and experiment, making my own cosmetics for fun. I like traveling a lot and making new experiences, which is also why I applied at GoodBarber. I have almost finished my first week here and it has been very interesting. At the moment I am learning to use all the powerful tools that GoodBarber offers because I need to understand the product before I can propose it to the market. ;) I have also found the workplace to be very positive and inspiring.

Today is the World Radio Day ! So we thought that we should choose some random radio customers, and showcase them :) As we were at the French Radio Show just two days ago, let's say that it's a kind of radio week here at GoodBarber. Enjoy!

On Sunday, Monday & Tuesday, we were in Paris for the French Radio Show (Salon de la Radio) with Jérôme Pietri . It's a major event in France for the radio world, organized by two of our first customers, Philippe Chapot & Frédéric Brulhatour , from La Lettre Pro de la Radio . If you remember, we already attended this event once, just a year ago. We had a great time with all the people at the event who visited our booth, existing or future customers :)

Hey GoodBarbers! Starting on Sunday, and until Tuesday, Dominique will be at the Salon de la Radio in Paris, with Jérôme Pietri from WMaker . Come to say hi!

6 questions to Mikko Figueroa, founder of ACLSmed

This week, Jerome covers 2 interesting subjects: the value of an app in your communication strategy, and the way to drive traffic to it from your website.