Marie Pireddu

The add-on Blog is finally here! You can now enhance your Shopping app and showcase your products under a different angle by writing blog posts.  A blog is a great tool to optimize your content marketing strategy. It allows you to provide useful information to your users, tell the story around your brand, therefore building trust and authority amongst your audience. Also, the more content you publish, the more your PWA will be indexed, driving more traffic towards your shop.

Do you have an iOS app and do you fear it will be rejected? Apple has more than 100 regulations to adopt to be on the App Store. Here's how to avoid them and fix them.

Mobile has changed the landscape of ecommerce and shopping apps have become a must. As a result, brands might be in a rush to create their apps and get onto the Play Store and App Store as quickly as possible.  However the most crucial factor to your e-commerce venture’s success is the quality of your mobile app. But too often businesses make poor choices, overlooking the needs of their clients base and not putting enough time in understanding the shopping experience on their side.  The result? Bad reviews and poor performance.  Here are the most common mistakes to avoid if you want your shopping app to be a success.

Happy New Year from all of us at GoodBarber.  All our best wishes for 2020 :) Pace e Salute!  

You’ve been asking for it and we listened. The new Products Import / Export Add-On is now available the add-on catalog in your back office. With this new feature you can manage your product catalog in a record time. Once the Add-On installed, you will be able to import /export an unlimited number of products, in one click, from a single .csv file.    

2019 has been quite the year! We’ve accomplished a great deal.  From new releases to reaching new milestones, this year has been rich in events and celebrations  

If you are reading this article, chances are you already know that Mobile is no longer a trend in eCommerce but an accepted standard in the online shopping journey. And while most retailers have invested in mobile responsive website, quite a few still wonder if they need a Shopping App.  Let’s see what are the pros and cons of each platform and how you can use them for your business.

Free shipping is one of the greatest marketing tools available to an online shop. It can motivate customers to buy more or give them an incentive to buy right away. This option has been around for so long that shoppers have begun to expect free shipping to be available almost on any online shops. According to a survey, 90% of people said that having an order ship for free is the biggest incentive to add more to their cart. Offering free shipping, whenever possible, has now become a necessity for online retailers.

These 10 high-impact tips will show you how to generate more traffic to your online shop and boost your sales.

What is SEO? SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. Simply put, it’s increasing the likelihood to drive more unpaid traffic from search engines, which results in attracting visitors who are genuinely interested in the products your offer Having good or favorable SEO means that your Progressive Web App comes up as one of the first results returned by the search engines when someone types the keywords you're aiming to be positioned around.  How does it work? When search engines turn up results, they are based on 2 elements : - Indexing - Algorithms  To make up their index, search engines use indexation robots. These robots (bots) browse the web and collect information about the websites visited (content, links, activity, etc.).  Information saved in the index is then used by algorithms. For each request, they calculate and return the list of the most pertinent sites. There are many settings taken into account in judging the level of pertinence. Certain ones are of a technical nature, others are editorial, and some are related to various links that link sites together.  When optimizing SEO for your Progressive Web App, there are 3 aspects to consider : technical, editorial and link building 

The GoodBarber regulars are already familiar with the My GoodBarber app which allows them to test their app before publishing it.  My GoodBarber Shopping App is now available too.  With my GoodBarber Shopping App you can preview on your phone all the Shopping apps you created with GoodBarber.  Note: to use My GoodBarber Shopping App, you need to have at least one active project on www.goodbarber.com

GoodBarber Shopping App has finally arrived! With our new product, Shopping Apps, the integration of digital wallets allows you to give your clients the opportunity to complete their purchase with Apple Pay.  From the numerous feedbacks received (thank you, it’s always appreciated :) ),we’ve noticed a recurring question concerning the two common ways to implement purchases in an iOS app: Apple Pay or Apple’s in-app purchases (IAP): what is the difference? It is important to understand the difference between Apple Pay and In-App Purchase and the specific conditions to use them. In this article we will explain both concepts.

No matter if you already have your online shop for some time or if you are just starting your ecommerce adventure with your GoodBarber Shopping App– you won’t succeed unless you can attract clients to your app. The way you present your products is crucial, because if it’s not appealing clients will simply click away. You want to spend time to create high converting product pages.   With GoodBarber Shopping App you will benefit from all the tools necessary to optimize your product page. 

Discover the 5 reasons why you should start creating your Shopping App today.

Mobile has trained all of us to expect to get what we want, when we want. The impact of this new way of thinking can even be seen in the way we interact with mobile apps. With every extra second your app takes to load, your conversion rates drops by 7%. Making keeping your app running fast a must. For example, when Amazon  decreased their loading time by 100-millisecond, their revenue increase by 1%! And with so many options available in the Stores today, users patience is shrinking. You’ll read here and there that the ideal loading time for an app is 2 seconds. That’s a good average indeed. We will see in this blog post how to stay close or below this threshold. We’ve asked one of our lead developers, Sergio, for some advice on how to optimize the speed of your GoodBarber app. Here are his 3 best practice tips: