Marie Pireddu

In January 2018, we featured in our showcase, the beautiful "the Killarney Official App".  The Official Killarney app is the ultimate, exhaustive guide for tourists or even locals of this Irish city while remaining very user-friendly. We caught up with Alexandra and Jonathan to see how the Killarney Official has grown and what they are up to now. 

As you know, we strive to constantly develop our features and provide you with the tools to be successful. After releasing the Google AMP - Mobile Accelerated Pages - Add-on.-on for Shopping App last December, we are now making this add-on available on Classic Apps as well.  The AMP (accelerated mobile page) format was created by Google with the aim of making it easier and faster to load web pages on mobile phones. With this Add-On, you will be able to increase your visibility and drive more traffic.   Indeed Google highlights pages using AMP technology in its search results. AMP pages appear either in the AMP carousel at the top of the first results page, or in traditional results, with the AMP label. You therefore greatly increase your visibility and your chances of traffic on your shop. With this technology you ensure that your pages are loaded almost instantly resulting in a perfect user experience and increased customer retention.   

One of the biggest questions: how much it cost to create an app for iOS and Android? This article will provide the answers to better understand the cost of app development.

Did you know? 88% of all mobile searchers visit a related store they have searched for? With our new Store locator add-on, you can now merge your online and offline business. It allows you to display your store locations on your shopping app and help your clients find you easily, simplifying the shopping experience. With online sales taking over traditional shopping, small business owners need to find ways to bring customers back to their new o brick-and-mortar locations. According to studies (source Hubspot), 40% of all mobile searches today have some form of local intent, making store locators an important part of a marketing strategy.  

Easy navigation and smooth ordering process are two of the main reasons shoppers will stay or leave a shopping app.  You can improve this shopping experience by creating smooth ordering directly from the Home page or from a collection. Instead of navigating to single product pages, your clients can shop directly from the products list By allowing your clients to quickly select products, you can speed up their shopping flow on your app, which then will result in increasing your conversion rate. It might also encourage them to buy more. For example, if you're a caterer or selling beauty product, your clients are most likely going to buy more than one product from you. If they are buying a facial cleanser, they will probably also buy a moisturizer or exfoliant.  Thank to our new add-on, you can now add this feature to your Shopping App. 

Integrate social media un your marketing strategy and boost your sales.

e-Commerce is a tough competitive market. With large companies taking the main share of the market, what do local, independent businesses have to offer to compete? Shops! Their actual physical location.  Thanks to our new add-on “In-store pickup”, local shops can now increase in-store foot traffic, boosting sales and client satisfaction. 

Top marketing advice for each stage of your app development: pre-launch, publication, post-launch You’ve taken the right step by deciding to create an app. And you already know that promoting your app and setting a marketing strategy will be important for its success.   But sometimes it can be difficult to know where to start.  Or what to focus on depending on if you’re just starting creating your business, if you’re about to launch it, or are now looking to take your business to the next level.  We gathered for you all our best articles to guide you along your journey.  

Abandoned order, shopping cart abandonment are dreaded terms for online shop owners.  Indeed almost 70% of users will leave a site or app without completing their shopping. What is an abandoned order? Order abandonment is when a shopper gets to the point in their journey where they add an item to their cart and then for some reason decides to leave without taking any further action. For the retail sector, some of the most common reasons for abandonment are issues with shipping and shipping cost, decided to buy in-store instead, lack of payment options, or technical issues.

To continue with our add-ons focused on reducing cart abandonment, we just launched the "Cart reminder" add-on.  The Cart reminder is an easy and simple way to encourage your clients to finish their shopping, by showing them the products they left in their cart. This reminder will work well combined with the "Abandoned order" add-on.   

  One of the key elements when creating your Shopping App is the checkout process and the choice of your payment gateways. But it's not always easy to figure them out. Some of the most common questions we receive are: which payment option should I choose? Should I provide more than one? What if they are not available in my country?  We'll cover in this article the different payment options offered by GoodBarber and their availability depending on your location.  But first, a little reminder....

We are very happy to introduce today a new design update for our Classic platform. At GoodBarber we are always committed to providing a product that is always at the forefront of technology and mobile user experience, as well as adhering to Apple and Google's requirements so that your apps can be successfully published on both stores.  As the style of the action buttons that we offer was no longer satisfactory, we had to make this update in order to keep your apps up to date with the latest design trends. The update will give a great refresh to the UI of your apps.

Step-by-step guide on how to create a successful online shop with GoodBarber

To continue our series of add-ons dedicated to local businesses, Local delivery is now available for your Shopping App. Delivery is the last step to getting your products to your clients and is just as important as the shopping process. Offering the right delivery option for your online shop enhances the experience and helps clients retention.    Did you know that only 21% of retailers offer an option for fast delivery, while customers expectations in that domain increase? With this new add-on, you’re staying a step ahead of your competition and therefore increase your sales. With Local Delivery,  you can set up your delivery zones by zip code and offer fast delivery to your nearest clients.   

We really take it to heart to constantly improve our Shopping Apps. Following your feedback, we will be launching a series of add-ons perfect for all local businesses. They will allow you to boost your sales, grow your local client base and strengthen your online presence  Our first add-on is Offline Payment. With this add-on you facilitate your clients' shopping experience by allowing  them to pay outside the app

​As you know, we strive to constantly develop our features, especially when they come from your suggestions. Many of you have asked us and we listened : Mercado Pago is now available as a payment gateway in your Shopping App.

First, as we continue with our 5th week of working from home, we hope that everyone is safe and healthy.  As the Covid-19 situation evolves worldwide, it has created new challenges for everyone. From working from home to social distancing, we all need to adapt.  It made it increasingly difficult for people to stay connected, even in an era of social media high.  Social distancing has also had a strong impact on small businesses and the local economy.  Small businesses are often major contributors to the heart of a community. But with the help of technology, we believe here at GoodBarber that an app can help you to recreate these connections and help your community at the same time. If you are still wondering about the cost of creating an app, you can find more info here You have the possibility to easily create different types of apps.

As presented at the WWDC 2019, with the release of the new iPhone operating system, iOS 13, Apple introduced a new way to sign up for accounts in apps and websites, called “Sign in with Apple. ”  By April 2020 every app available in Apple’s App Store must integrate Sign in with Apple.

Discover our free Agency Guide, a comprehensive guide for agencies or individual considering using an app builder to create apps for clients.

  Nowadays, mobile presence is essential for businesses. But with so many offers available on the market, it has become difficult for companies to retain their customers. Therefore user engagement is a crucial point in mobile apps and PWA Marketing strategy. One of GoodBarber main goals is to always provide you with the best product to manage your app and engage your users. Today we will highlight one of these tools : Couponing  With the Couponing Add-On, we offer you a great tool to engage and retain your clients. It also simplify how you manage and analyze your coupons campaigns.  

You can’t overestimate the importance of a great logo. It is the face of your business, the core of your branding. Your logo is the first impression of your business and should express the essence of its personality and make a memorable impression. When Steve Jobs was looking to create the logo for his new venture NEXT, he hired Paul Rand who famously billed him $100,000. And Steve Job happily paid for it.  (Paul Rand is also responsible for IBM slatted lines logo, ABC, UPS amongst others.) That should show you the importance of creating a great logo for your brand! In this article we will go over the different options to create your logo and top tips to follow.

Speed is an integral part of web page design. And online retailers know all too well the importance of a page loading quickly. 47% of consumers expect a web page to load in 2 seconds or less, while a 1 second delay in page response can result in a 7% decrease in conversion (source: Kissmetrics). On Feb. 24, 2016: Google launched its Accelerated Mobile Pages (AMP) project with the aim of making it easier and faster to load web pages on mobile phones. On July 1st, 2018 they announced that all new sites will be indexed using mobile-first indexing. 

  What is content marketing?  It’s a strategy of producing and publishing information for your clients that build trust and authority amongst your target audience, it builds relationships and community around your brand, therefore increasing engagements and helping boost sales.   Brands using content marketing have an average conversion rate of 2.9%, while the average rate for brands not using it is 0.5%  You can choose between different platforms for your Content marketing strategy: emails, blog posts, YouTube videos etc... You can adapt depending on your skills and needs. No matter the Content Marketing Platform chosen, the process remains the same: produce content that people want and effectively distribute it to be found via organic search or social media.   

Our Shopping App is constantly evolving and you can already enhance your shop with a few add-ons.  Our latest addition: the “Buy Again" button. With this new add-on, your clients can renew their orders with one-click.  Shoppers are always looking to purchase products with as few clicks as possible. Especially if they know the product they want and they have already purchased it in the past. This new add-on will speed up the process of completing a transaction resulting in an increase in conversion rates.