Marie Pireddu

In April this year, we launched GoodBarber Academy and offered our first courses dedicated to the Shopping Apps.  More than just tutorials, the Academy aimed to help you develop your skills in app creation, design but also other essential parts of an app development project, such as project management and communication.  As promised during the launch, Shopping App courses were just the beginning. So, today, we're very happy to announce that the courses for Classic Apps are now available.   

Your app design plays a vital role in creating an engaging experience for your users. At GoodBarber we're always committed to providing a product that is always at the forefront of mobile user experience.  For this reason, it was time to add new NavBar templates (for both Classic and Shopping Apps). NavBar is a key element of an app's identity helping you showcase your branding.  You can now choose between 3 different heights: small, medium and large

We previously wrote articles on ASO ( App Store Optimization) and the mistakes to avoid,  but today we wanted to dig a little deeper into the writing side of an App Store listing. We will focus on the App Store description and how and where to use keywords. The App description is where you have the opportunity to tell visitors why they have to download your app. It's your chance to connect with them and highlight your app benefit. It must be writing carefully. However, on the App Store, the description is not a ranking factor. So for your ASO, you need to pay close attention to the keywords and where to use them (keyword field, App name, App subtitle) As a reminder, the ranking factors on the App Store are the app name, the subtitle, the keyword field, and then the ratings, reviews, updates, downloads, and engagement.  

Public APIs are a great way to increase your sales and leverage your brand when you use them through mobile shopping apps.

Custom apps are the new distribution option recommended by Apple as the default internal distribution channel. This article explains the different steps to publish your iOS app as a custom app.

Check out our submission guide for your app on the Google Play Store. A step-by-step guide on how to successfully publish your app on Google Play Store

ou've developed an iOS app and you are ready to submit it to the App Store: find here 3 main steps necessary to publish your iOS app in the App Store: register to Apple’s Developer Program, build and test your app and finally the submission process.

Great news! We know developers and Resellers have been waiting for it. So there it is, our Public API now available for Shopping Apps.  This allows for endless possibilities to integrates with various solutions to enhance your app. But before we dive a bit further on what this means for your GoodBarber App, let's go over some explanations for the non-dev ;) 

Having a beautifully designed app is imperative to attract and retain users. This is why you chose to create your app with GoodBarber in the first place  ;)  Everything in our app builder has been designed to offer the best UI and user experience out there: from the look of the icons, buttons to the features themselves.  But we understand that sometimes you may not find a design or color palette that matches your existing brand or reflect the look and feel you want to give your mobile app.  Our design team has put together a list of their 5 favorite free design resources to help you achieve what you're looking for.    Icon finder for well... icons ;) ColorSpace for color palettes Behance for inspiration Unsplash for photos  UnDraw for illustrations 

You may already be familiar with our Live+ add-on (advanced audio player). This add-on has been part of GoodBarber's catalog for a long time and has been updated regularly. You can find more info on this feature in this article. The latest update for this feature is the Sleep Mode., allowing your listeners to set a timer to shut down the live.

If you have a GoodBarber Shopping App, ​you already know that until now, you could set up your tax rates for countries that were parts of your shipping zones. Thanks to your feedback, we have now added advanced settings allowing you to manage your tax rates by products and per region in addition to the global country rate.  Indeed, Tax rules vary depending on countries and are often broken down in a different set of rules depending on regions or states within a given country.  Different taxes will also apply to different products.  With the advanced settings, you can now configure your taxes very precisely. Note: If your shop is located in the US or Canada, this does not apply. Taxes are already managed accurately by TaxJar. This new option is for our clients located in the rest of the world and more specifically Europe.   

Everything you need to know about Mobile App Marketing from the day you start your project. Learn all the tips for each stage of your marketing strategy : awareness, conversion, retention.

We often receive questions from people who are interested in offering multiple language options in their app. So, today we’ve decided to cover this subject: how to create a multi-language app with our app builder . We don’t have a built-in feature to support multi-language at the moment, but there are options that you can work with in order to achieve a more global reach. Follow the guide!

When shopping online, you want to be able to choose when you want to receive or pick-up your order. As an online retailer, if your shop offers local delivery or in-store pick-up, then it’s essential to provide order date and time slot options. With our new Delivery slots add-on, you can ensure your shop is never under pressure from too many orders at the same time and orders arrive at the right time. Your clients' satisfaction will increase because they know when to expect their order, and you'll be happy because you’re able to manage your prep time and the delivery and pick up flow.    What can Time Slots do for your Shopping App? Increase clients' satisfaction by allowing them to choose when to receive their order. Manage your prep time by restricting the number of orders per day and time slot. Build loyalty and recurring orders by living up to delivery expectations and providing great customer service.

Happy New Year from all of us at GoodBarber.  All our best wishes for 2021 :) Pace e Salute!

Already available in the Classic App, the Contact Form is now available for your Shopping App.  This great tool is the perfect way to interact with your clients.   

This popular add-on on our Classic platform is now available for Shopping Apps!  With the JSON add-on, you can access hidden settings as well as personalize your app even more.  It is also a great feature for Resellers wanting to offer more options to their clients.

What a year, right? The Covid-19 pandemic has been one of the main events that made 2020 a year like no other.  It changed our way of working as we knew it. It took its toll on many communities and small businesses. Being present on digital channels has proven to be a must for these businesses.  2020 has been a year of unprecedented changes and challenges. But we remain optimistic. We've seen the people helping people. Businesses stepping up and even grow.  As we are a few days away from leaving 2020 behind, we take a moment to look at GoodBarber's key moments.   

For your Shopping App, as for any online shop, the checkout is one of the most important steps. How smooth (or not) the buyer experience is at this moment will determine if your potential client finalizes the purchase or not.  When you know that the average cart abandonment rate is 69.57%, you'll want to optimize your checkout page. Lucky for you, GoodBarber is always looking for ways to enhance your shopping app. In addition to already existing optimization features such as one-click payment, quick-buy button, we have now released the Fast Checkout add-on.   

Boost your app downloads with Facebook Install Ads. Follow our advice to find the right audience and set the right strategy.

This pandemic is having an immediate and long-term impact on small businesses. From lockdown to restrictions, and social distancing, small business owners have had to adapt and find solutions to keep their business running.    Digital channels are becoming the new norm. For example, local farmers have been embracing digital technologies as a way to directly sell produce.    A positive trend from this new norm is the support for small and local businesses. People are specifically seeking out local, independently-owned businesses. Many social media campaigns are dedicated to shopping locally and #supportlocalbusiness or #shoplocal are trending.    At GoodBarber, we’re here to support you and help you keep your business open by offering you solutions adapted to your needs.  

IAB (Interactive Advertising Bureau) released a new Transparency and Consent Framework version, the TCF V2. The aim is to provide transparency between Publishers (Site owner displaying ads), ad networks, and Vendors (ads suppliers) by using CMP (Consent Management Platforms) that are verified by the IAB. If you display ads on your GoodBarber apps via AdMob, Google Ad Manager, and Google AdSense to your European and Uk visitors, then this is for you.  To comply with Google’s EU User consent policy, GoodBarber implemented Google’s CMP Funding Choices. Funding Choices is a Consent Management Platform (approved by the IAB TCF v2) that integrates with Google’s advertising services to help you navigate user choice for privacy regulations like GDPR and CCPA.    

On December 31, 2020, the new security requirements imposed on banks and payment processors by the Payment Services Directive 2 (PSD2) will be taking effect in the European Economic Area (EEA) countries. The European standard called SCA (Strong Customer Authentication) comes out, which is version 2 of the payment by 3D Secure.  GoodBarber has taken all the necessary steps to comply with the new standard and SCA has been implemented in our Shopping Apps.  All you need to do on your side is to rebuild your app to benefit from this update and submit the new version to the Stores.  Let's find out in more detail, what SCA is all about and what it means for your app. 

Every day, new podcasts are published on different platforms (Spotify, iTunes, etc). Podcasting is now mainstream and attracts tens of millions of people every week, generating more and more revenue.  According to this report from The Verge, the podcast industry revenue in 2018 was $479.1 million and will likely create $1 Billion annual revenue by 2021. “Technology, Media, And Telecommunications Predictions 2020” report that the podcasting business could grow to more than $3.3 billion by 2025. This is clearly a lucrative industry that has a lot of room for innovation.  If you're thinking of creating a podcast, this is definitely the right time.