

Articles by Marie Pireddu

Marie Pireddu, Monday 21 February 2022
Make (formerly Integromat) is now available for GoodBarber eCommerce Apps
As we talked about in a previous article, automation can be a lifesaver for business owners. By automating repetitive tasks, they see their productivity increase and most importantly, they can focus on their clients and growing their business. GoodBarber already offered 2 options for automation: Zapier, a no-code solution Public API , this one for developers. We are pleased to announce the release of the Make connector for your GoodBarber Shopping App.

Marie Pireddu, Wednesday 16 February 2022
eCommerce: the importance of providing a great customer experience
If your eCommerce has been in business for any amount of time, you already know that offering an amazing product isn’t enough to survive — let alone thrive. Yes, the products you offer have a huge impact on the future success of your business. But you can’t rely on product quality alone to attract, engage, and retain your customers. In fact, product quality is no longer the main reason consumers will do business with a certain brand. By today’s standards, it’s much more important to deliver a valuable overall experience to your eCommerce customers. Finding great products to sell on your website and using SEO and PPC ads to drive traffic isn’t enough these days. Everybody does that. But to differentiate your business from the competition – to really stand out – you need to be hyper-focused on your customers. If you want to stand out, stand apart, as a retailer - small or big - you need to be in the business of creating incredible experiences. The commerce piece is just an attachment that happens to make you money. What is Customer Experience (CX) Why does Customer Experience matters The impact of Covid-19 on eCommerce 5 ways to improve your eCommerce Customer Experience Conclusion

Marie Pireddu, Tuesday 1 February 2022
Memberships system are here!
We've been teasing it for a little while now and finally we're very happy to announce that Memberships are here! You can now offer premium content in your GoodBarber classic apps. Memberships are one of the most common monetization models in mobile apps. Indeed, users are spending $380 billion worldwide on memberships. In fact, according to recent studies, around 48% of all mobile app earnings are driven by memberships. In this article, we'll go over a little reminder of what are memberships, which one is available with GoodBarber App Builder, and examples of use.

Marie Pireddu, Wednesday 19 January 2022
Petit Signe, an educational app for babies
Today, we're presenting you an eLearning app specialized in language for babies and more particularly sign language. Petit Signe is an app created with GoodBarber, using features designed for easily teaching skills to a wide range of learners. To learn how to create an eLearning app, refer to this article

Marie Pireddu, Saturday 1 January 2022
Happy New Year!
Goodbye 2021 and cheers to 2022! Happy New Year from all of us at GoodBarber. Wishing you many succesful app building days throughout the coming year! Pace e Salute!

Marie Pireddu, Monday 27 December 2021
2021, a GoodBarber year in review
2021 marked a few milestones for us. Amid dealing with a world that is still having to learn how to go about with the COVID-19 pandemic, we've worked hard to provide you with a more and more powerful tool to help you run successful businesses. Both the Shopping App and Classic App platforms welcomed new features and improvements. We've also celebrated a big birthday and brought new talents to our team :) Let's see our key 2021 events.

Marie Pireddu, Saturday 25 December 2021
Happy Holidays!
Happy holidays and warm wishes from the very merry team at GoodBarber!

Marie Pireddu, Tuesday 21 December 2021
Marca Barcelona, a sports radio station broadcasting worldwide thanks to an app
Radio Marca Barcelona specializes in Sports and streams 24 hours a day. It is dedicated to offering its listeners in Spanish, the latest in sporting news, and live events. The station offers 26 different weekly programs with 32 different presenters, some with solo shows and others working together. They just covered the Olympics in Tokyo, and are the only station in Spain that covers all the Eurocup games. Additionally, they cover all La Liga (Spanish soccer league) games on the weekends in Spain and La Liga ACB Basketball games. Their radio station broadcasts in over 170 countries, including the US, Argentina, Mexico all the way through South America, and even Asia.

Marie Pireddu, Wednesday 8 December 2021
Our website is now available in German and Dutch!
Sprechen Sie Deutsch? Spreek jij Nederlands? We have some exciting news! The GoodBarber website is now available in German and Dutch ! Our large community of users in Germany and the Netherland was already enjoying having their back office and apps in their respective languages, and now our website follows. While we know that Germans and Dutch have a lot of facilities with the English language, we wanted to offer an even more pleasant user experience, so it seemed important to us that the GoodBarber website exists in both these languages. GoodBarber's website is now in 7 languages: English, French, Italian, Spanish, Portuguese, German, and Dutch.

Marie Pireddu, Wednesday 24 November 2021
How to create a promotional email campaign thanks to our new Promocode trigger for Zapier
Last month, we launched our new Zapier add-on. With the new tool, Shopping App owners could gain time and increase productivity by connecting their GoodBarber app to other apps to deal with repetitive tasks. As you already know, our team is constantly working on improving our tool and providing you the best platform out there. So, since last month, we've already added new triggers and actions to offer your more solutions to run your business efficiently. You'll find new triggers for promocodes, abandoned orders, and new triggers and actions for your product catalog. In this article, we'll focus on the promocode triggers.

Marie Pireddu, Wednesday 24 November 2021
Cyber Monday - How to stand out with your Shopping App
Cyber Monday is the biggest day for online shopping and it’s right around the corner. What used to be a day for tech and electronics is now for every eCommerce and is part of a weekend (BFCM) which marks the start of the holiday shopping season In 2020, amid COVID -19 concerns, shoppers chose to shop online more than ever and Cyber week broke all e-Commerce records. According to Adobe, a record $10.8 billion was spent online by the end of Cyber Monday, an increase of 15.1 % YoY, making it the largest online shopping day in U.S. history and beating last year’s $9.4 billion record. What’s more is smartphones accounted for 41.1 percent of revenue during the five-day period, up 7.4 % year over year. So how do you stand out in the crowd and compete with the big deals from the big brands? Think mobile-first. If you are just starting as an eCommerce with your GoodBarber Shopping, it is a great time to make your entrance on the market as more and more customers are turning to their mobile to complete their holiday shopping. Your Shopping App gives you an edge over other retailers. Retailers who have a Shopping App register 3X more conversions than their website.

Marie Pireddu, Monday 18 October 2021
Zapier Integration for your eCommerce App
How to get the most out of Zapier in your online shopping app? Discover how GoodBarber apps now integrate Zapier for eCommerce apps.

Marie Pireddu, Monday 11 October 2021
How to create your own Pickup & Delivery app
Learn how to create your own delivery app for your shop. Pick-Up & Delivery app is meant for local businesses looking to enhance the shopping experience by offering e-commerce features to their customers. Store Localization, Offline payments, Time Slots are among the best features offered by a Delivery app.

Marie Pireddu, Tuesday 21 September 2021
Increase user engagement and retention with Universal Links
Some of you may already be familiar with Universal Links and already make full use of them for their Shopping App. For the others, don't worry, we haven't forgotten about you. This feature is now available on your Classic App! Read on to find out how to activate Universal Links and App Links in your GoodBarber back office or if you need a little refresher on the subject ;)

Marie Pireddu, Wednesday 15 September 2021
Shopping App: optimized logistic management with our Public API
Your work isn’t done after your customers have completed their transactions. Now start the logistic management of these transactions. Having a seamless process allows you to stay competitive, provide a great customer experience, therefore, building loyalty and driving conversions. This is where our public APIs can help you unlock the power of automation. They enable you to leverage various technologies so you can improve cost-efficiency and customer experience.

Marie Pireddu, Monday 13 September 2021
How to choose the perfect name for your app
Choosing the right name for a mobile app can be a challenge, from complying with the stores requirements to making sure the app name is intelligible enough for the vast majority of users. Discover how to choose the right name for an app

Marie Pireddu, Monday 30 August 2021
How Many Apps are Rejected by Apple?
How Many Apps are Rejected by Apple? Find data and reasons why hundreds of thousands apps are rejected every year from the App Store.

Marie Pireddu, Friday 27 August 2021
6 best practices to get the most value for your push notifications
Create a successful push notification strategy and increase your users' engagement by following these 6 best practices.

Marie Pireddu, Tuesday 24 August 2021
Increase downloads with custom product pages in the new App Store.
At the WWDC 2021 on June 7th, Apple announced new features about iOS 15 that will affect important aspects of mobile apps and the Apple App Store, from an app marketing strategy and ASO perspective. Indeed, App Store Connect will soon be offering with the Custom Product pages (CPP) new capabilities for App Store’s app product pages. These will offer new opportunities to make product pages more relevant and engaging for potential new users. Let's explore Custom Product Pages a bit further.

Marie Pireddu, Friday 13 August 2021
Migrate your GoodBarber Android apps to Android 11
Android App Bundle will now replace APK. Learn how to migrate your Android Apps to new App Bundle format and how to publish new apps for Android 11

Marie Pireddu, Sunday 1 August 2021
App Store Optimization - Tips to optimize your app store listing
Start off right by optimizing your app store listing from the beginning. Follow these ASO tips on how to rank higher, maximize exposure, optimize your conversion, and stay up to date.

Marie Pireddu, Tuesday 20 July 2021
How to open a Google Play Developer Account ?
You are ready to publish your app on the Google Play Store. Find how to open a Google Play Account using Google Play Console and what's the price of a Google Developer Account.

Marie Pireddu, Monday 7 June 2021
Update to the Import/Export add-on: add images
Our Import/Export add-on already allowed shop owners to easily import /export an unlimited number of products, in one click, from a single .csv file. The next step for this feature was to be able to add images. And it's now done! If you're transferring your products from other eCommerce platforms and or have a large catalog, this update give you a quick way to import your product images. Before getting into more details on how to add the images to your import file, you need to know that your images must be online, meaning they must have a URL.

Marie Pireddu, Sunday 6 June 2021
How to watch Apple WWDC21: Live streaming and schedule
Watch WWDC 2021 Live stream. Find schedule and program. Our head of iOS development shares his experience with the WWDC.
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