Marie Pireddu

We never say it enough: ​your app design plays a vital role in the success of your app.  Of course, features, performance, and the concept itself are extremely important for a mobile app to catch its users’ eyes and succeed. However, the first thing that a user notices, after launching an app, is its design. The design of your mobile application makes the first impression. And if the design is not attractive, guess what? The user will go look for another app. Lucky for you, GoodBarber's designers are always developing new themes or updating templates, staying on top of the latest design trends to modernize the look of your apps.  One of our latest projects is GoodBarber Design System. This is a large project and you will hear more about it soon ;) Stay tuned! In the meantime, we're releasing new design elements that will modernize your beautiful apps: a new Elements Style menu and the round effect on thumbnails and cells.   

You took the leap, and created and launched a beautiful mobile app. Well done! Now all your work is done and you can sit back, relax, and let the app do its work to gain you, customers, build loyalty, and increase sales. Right? Well..... No. The work has just begun, actually. Your mobile app is only as good as its latest version, which means you need regular updates to keep your app “fresh” and relevant. Let's see the three main reasons to update your app: 

You asked for it, and we did it!  While we already offered payments by credit card, Paypal, and an offline Payment option, some of our clients are located in countries that use specific payment methods like iDeal for the Netherlands, Giropay in Germany, and others. Now thanks to our latest extension, Stripe Extended, you can now offer iDeal, Giropay, and 5 more new payment methods in your GoodBarber eCommerce app. 

App monetization is often crucial to the success of a mobile app. Whether it's a paid app or an app that can be installed for free, you must have a monetization strategy that satisfies your users while ensuring profitability. There are several monetizing solutions to fit the different needs. For example, news apps are better suited to subscription services while travel apps will benefit from in-app advertising. I Lucky for you, GoodBarber offer both in-app purchase and in-app advertising. For those of you using in-app advertising with external ad networks, we've just added a new feature that will for sure interest you: AdMob Mediation.  

Two new extensions join our always expanding Extensions Stores: Airtable and Typeform.  Thanks to these 2 extensions you can now add to your GoodBarber app forms, quizzes, survey you created on these platforms and collect data.  

This month's Success Story is the Thalas expedition. We had to pleasure to meet the app owner and expedition leader Thomas Capiten and visit their boat during their stop in Ajaccio's harbor along their Mediterranean tour.

Blog readers want the content to be in a format they can access easily. Sitting in front of a computer, entering a website, and then searching for content has begun feeling outdated to many smartphone users. Particularly in a world where speed becomes ever more important and everybody inclining towards the mobile every day, it gets more important to be able to any content at any moment. Providing the followers of your blog with what they want via a mobile app that is created with a focus on user experience will increase both user loyalty and views of your content. Whether you are an experienced or new blogger, you should know that if you don’t have a mobile app for your blog, you are missing out.  GoodBarber provides the perfect tool for any blogger to easily turn their blog into a mobile app, without having to write a single line of code. Our Extensions store offers many connectors for those who already created content on another platform. And we just added a couple of extensions that bloggers will love: Wix and Medium

The audience for podcasting has grown significantly in recent years. According to a report by Edison Research, 78% of Americans are now familiar with podcasting, while 57% have listened to a podcast Whether you're a business owner or starting a new venture, a podcast is an excellent way to build an audience and position yourself as an authority in your industry. They are a popular content platform because they’re easy to consume. People can listen to podcasts on the go, in the car, at the gym, and even at work. One of the best things about podcasting is the intimate connection you build with your audience. In a day, where social media has shrunk attention spans, your listeners will happily spend 30 minutes or so with you at any given time,  giving you the ability to really dive deep into your topics. 

In 2022, Facebook, with its nearly 2.5 billion active users, is as much of a social networking site as it is a sales channel. The platform allows for more than simple brand-customer interactions—it’s one of the best channels for reaching your target audience, especially thanks to the precision of the advertising targeting it offers. Indeed, beyond its huge user base, Facebook has extremely detailed information about its users. This will allow you to target high-potential audiences to promote your products.  While your mobile app remains the best option to sell your products, integrating Facebook as a complementary sales channel will help you reach more potential shoppers.   GoodBarber offers you solutions to integrate your app with Facebook: Facebook Marketplace  and now Meta Pixel & App Events  , allowing you to analyze your user's behavior and optimize your marketing strategy.  The Meta Pixel & App Events extension is available for Content Apps and eCommerce Apps.

Radio Ticino is a Swiss station created 25 years ago and based in the Southernmost canton of Ticino, Switzerland.  The region is Italian speaking, bordering Italy: Lugano being its most well-known town. Due to its location, the radio station broadcasts entirely in Italian and is committed to providing at least 30 minutes local-based content, in accordance with Swiss guidelines. The station is broadcast on FM bandwidth:  and at the end of 2024, the station will switch to DAB due to Switzerland turning off FM.    The station broadcasts its live radio show in real-time and has recently introduced a new TV channel that broadcasts videos in synchronization with the audio show. Also available are 18 channels with several different content styles: pop, gold, new hits, charme, rock, made in Italy, swiss music club, carnevale, movida, reggaeton Loco, Bravi Bimibi, Natale, Into the night, Non Ho L’Età, Lounge Cotn and A fine Jazz Gun Radio. Podcast content is also available with a wide variety of programming, ranging from topical news programs with journalists to daily horoscopes, to a cooking show.  

As we know already eCommerce become an increasingly popular shopping choice for many consumers and a true opportunity for retailers.  eCommerce apps have grown quickly and app builders like GoodBarber have helped many small businesses access this technology, usually reserved for large retailers.  While a mobile app has many benefits, such as a higher conversion rate compared to websites,  it can still be difficult to stand out and get your products in front of a large audience.  This is where social media comes in. Platforms like Facebook have a tremendous reach and many consumers shop directly from their favorite social media.  Connecting your GoodBarber app to Facebook marketplace, with our latest extension, will help your business gain visibility and boost your sales. 

Email marketing, or digital marketing in general, is one of the most effective ways to reach your audience and extend your customer base around the world. Depending on your offer, you can have customers all over the world while running your business from Europe. All countries have their own data regulations and laws that must be understood and upheld. Failure to do so could result in serious fines. GDPR (General Data Protection Regulation) represents these laws for the European Union. However, individual courts within these countries, such as Germany, have their own legal interpretations.  Having an opt-in option and more specifically Double opt-in is one of the ways to ensure you receive consent from your users to send communications to them. The double opt-in is now available on your GoodBarber apps. It is by no means legal advice and does not pretend to represent itself as such. You should always talk to your own legal counsel before determining your corporate direction.

In one of our previous articles, we spoke about the importance of offering a great customer experience in eCommerce   and how one of the main factors to satisfy your clients is providing great support.  Offering chat support in your app is convenient for your customers, helping them through pain points and as a result helping you create the best customer experience and higher conversions. Now, thanks to our latest extension, Tawk.to, you will be able to add live chat to your GoodBarber app. 

Coral Hill church is located 5 miles outside of Glasgow, Barren County, Kentucky, in what is known as the Southern bible belt. The church was founded by 12 individuals over a hundred years ago – around 1904. Although it is located outside of town, 400 people come every Sunday to worship at the church, an anomaly, as most modern congregations are in the middle of town. The congregation sees themselves as neither modern nor traditional but rather in-between the two. It is a blue-collar congregation, aspiring to be multi-cultural, and open-minded in everything they do. Missions are very important to the church – often sending out people not just to stay active locally in their community, but also globally, following the church’s foundational principals – continuing to expand God’s kingdom wherever they go.  

Discover how to create an Android or an iOS app from a WordPress website. In this article you will find out how to convert a WordPress into a mobile app using a plugin easily.

Color is a very useful tool to create a brand identity and trigger specific emotions in users. Dig into some tips and best practices about choosing the right colors for your mobile app design.

For this month's Sucess Story, we chose to put the focus on PWAs. Reuniplans is a Progressive Web App that helped bring a traditional tourist guide to the digital era. Thanks to this solution, Frederic Antiste combined the benefit of both the web and mobile apps.  Read the full story below..

A subscription-based model is just one of the revenue models that have become an increasingly popular strategy for monetizing apps, in which users subscribe and pay a regular monthly fee for access to exclusive content on the app. This has proven to be a successful strategy for some newspapers, for example.  On the other hand, apps offering a subscription model have to continually improve their offering either with new content or new perks, to retain their users.

Tourism sector is a great industry to start developing useful mobile apps. Here's how to create a Travel app, step by step.

Today, we're presenting you with the Agrodana App, which helped a brokerage firm in Indonesia establish its leadership in its market. 

Buy now, pay later (BNPL) is becoming more popular, thanks to the seismic shift the retail industry has experienced over the course of the COVID-19 pandemic.  As a result of movement restrictions and lockdowns, changes in consumers’ financial circumstances, and new regulations retailers have to follow, customer behavior has changed.  The impact is apparent in every aspect of consumer behavior — from what and how they buy to how they pay. For many retailers, customers have gone from a fairly predictable demographic to more of a moving target.  BNPL is a magnet that you can use to attract customers to your e-commerce business. And since revenues have become more uncertain, retailers are looking for new and creative ways to attract customers. Let’s look at the advantages of offering this type of payment plan to your audience.

Content marketing is a proven strategy to raise awareness for your brand and bring traffic to your online store. Creating and publishing information for your clients will build trust and authority amongst your target audience, build relationships and community around your brand, therefore increase engagements and ultimately boosting sales.  To help you implement your content marketing strategy, we've added a few new features to your eCommerce apps. 

Today. we're presenting you with a very special app: VetsApp. This app provides a much-needed support to US veterans by giving them a secure, streamlined access to VA services as well as a community.  

We spoke in a previous article about the necessity for newspapers, the world of the press in general, to offer a digital option. Indeed, the consumption of information is now constant, 7 days a week and 24 hours a day. The digital transformation in this field opened doors for better possibilities. We witnessed the development of different types of news apps, each offering a higher standard of user experience.   The next challenge for news apps was to generate revenues while maintaining a great experience for their readers. A good monetization strategy is therefore crucial.  In this article, you'll discover the different available options for a news app's monetization and how to implement them in your GoodBarber app.  Note: we'll focus on ways to monetize an app offered for free on the Stores.