The audience for podcasting has grown significantly in recent years. According to a report by Edison Research, 78% of Americans are now familiar with podcasting, while 57% have listened to a podcast Whether you're a business owner or starting a new venture, a podcast is an excellent way to build an audience and position yourself as an authority in your industry. They are a popular content platform because they’re easy to consume. People can listen to podcasts on the go, in the car, at the gym, and even at work. One of the best things about podcasting is the intimate connection you build with your audience. In a day, where social media has shrunk attention spans, your listeners will happily spend 30 minutes or so with you at any given time,  giving you the ability to really dive deep into your topics. 

In 2022, Facebook, with its nearly 2.5 billion active users, is as much of a social networking site as it is a sales channel. The platform allows for more than simple brand-customer interactions—it’s one of the best channels for reaching your target audience, especially thanks to the precision of the advertising targeting it offers. Indeed, beyond its huge user base, Facebook has extremely detailed information about its users. This will allow you to target high-potential audiences to promote your products.  While your mobile app remains the best option to sell your products, integrating Facebook as a complementary sales channel will help you reach more potential shoppers.   GoodBarber offers you solutions to integrate your app with Facebook: Facebook Marketplace  and now Meta Pixel & App Events  , allowing you to analyze your user's behavior and optimize your marketing strategy.  The Meta Pixel & App Events extension is available for Content Apps and eCommerce Apps.

This month, we released several new extensions that you've been voting for in the GoodBarber Lab. And we thought about everyone, whether you own classic apps or eCommerce apps.  First of all a very important extension for merchants: Facebook Marketplace. By connecting your GoodBarber app to your Facebook Marketplace with our latest extension, you'll help your business gain visibility as well as increase your sales using the world's largest social network!  For your content, we have also released several extensions that will allow you to distribute external content in your application. Medium and Wix for your articles, Ausha, Spreaker, Anchor, and Simplecast for your podcasts: connect our extensions and broadcast your content directly into your application.  Finally, the last extension that will delight your customers: Tawk.to, which allows you to offer direct chat support to your users. It's a free and easy way to communicate with your customers. You will find below the summary of the developments and updates made during the month of June 2022:

As we know already eCommerce become an increasingly popular shopping choice for many consumers and a true opportunity for retailers.  eCommerce apps have grown quickly and app builders like GoodBarber have helped many small businesses access this technology, usually reserved for large retailers.  While a mobile app has many benefits, such as a higher conversion rate compared to websites,  it can still be difficult to stand out and get your products in front of a large audience.  This is where social media comes in. Platforms like Facebook have a tremendous reach and many consumers shop directly from their favorite social media.  Connecting your GoodBarber app to Facebook marketplace, with our latest extension, will help your business gain visibility and boost your sales. 

Email marketing, or digital marketing in general, is one of the most effective ways to reach your audience and extend your customer base around the world. Depending on your offer, you can have customers all over the world while running your business from Europe. All countries have their own data regulations and laws that must be understood and upheld. Failure to do so could result in serious fines. GDPR (General Data Protection Regulation) represents these laws for the European Union. However, individual courts within these countries, such as Germany, have their own legal interpretations.  Having an opt-in option and more specifically Double opt-in is one of the ways to ensure you receive consent from your users to send communications to them. The double opt-in is now available on your GoodBarber apps. It is by no means legal advice and does not pretend to represent itself as such. You should always talk to your own legal counsel before determining your corporate direction.

In one of our previous articles, we spoke about the importance of offering a great customer experience in eCommerce   and how one of the main factors to satisfy your clients is providing great support.  Offering chat support in your app is convenient for your customers, helping them through pain points and as a result helping you create the best customer experience and higher conversions. Now, thanks to our latest extension, Tawk.to, you will be able to add live chat to your GoodBarber app. 

The simplest and most complete solution to promote your business and satisfy your customers.

Discover how to create an Android or an iOS app from a WordPress website. In this article you will find out how to convert a WordPress into a mobile app using a plugin easily.

You will find below the summary of improvements and updates made during the month of May 2022:

Color is a very useful tool to create a brand identity and trigger specific emotions in users. Dig into some tips and best practices about choosing the right colors for your mobile app design.

This month we present a new feature that will delight content creators who want to monetize their apps. A few weeks ago we announced the release of In-App Purchases, which allow you to sell your app's content in the form of subscriptions. Your users could then pay a subscription to access your content or a part of your content. Today, we offer you a new possibility to take into account in your monetization strategy: remove ads from your app in exchange for a subscription. This is an extremely well-known and popular strategy among app creators, so think about it!  You will find below the summary of improvements and updates made during the month of April 2022:

What is a QR Code ? The QR code (Quick Response) is in fact a two-dimensional barcode with 100 times greater storage capacity than a regular barcode.

A subscription-based model is just one of the revenue models that have become an increasingly popular strategy for monetizing apps, in which users subscribe and pay a regular monthly fee for access to exclusive content on the app. This has proven to be a successful strategy for some newspapers, for example.  On the other hand, apps offering a subscription model have to continually improve their offering either with new content or new perks, to retain their users.

Tourism sector is a great industry to start developing useful mobile apps. Here's how to create a Travel app, step by step.

This month in addition to having totally redesigned the image of GoodBarber, we've launched a new concept that will personalize your app: The Extensions Store . It gathers a large catalog of features that you can add to your app according to your needs. And as we know you're very curious and on the lookout for new features, we added a special something for you: you will find in the Extension Store extensions labeled "GoodBarber Lab". These are in fact features that our teams are studying or working on! If you are interested in them, just ask to be notified of the release of one of these features.  You will find below the summary of the improvements and updates made during the month of March 2022

Buy now, pay later (BNPL) is becoming more popular, thanks to the seismic shift the retail industry has experienced over the course of the COVID-19 pandemic.  As a result of movement restrictions and lockdowns, changes in consumers’ financial circumstances, and new regulations retailers have to follow, customer behavior has changed.  The impact is apparent in every aspect of consumer behavior — from what and how they buy to how they pay. For many retailers, customers have gone from a fairly predictable demographic to more of a moving target.  BNPL is a magnet that you can use to attract customers to your e-commerce business. And since revenues have become more uncertain, retailers are looking for new and creative ways to attract customers. Let’s look at the advantages of offering this type of payment plan to your audience.

The QR code Scanner Extension will help you to be more dynamic with your content.

Content marketing is a proven strategy to raise awareness for your brand and bring traffic to your online store. Creating and publishing information for your clients will build trust and authority amongst your target audience, build relationships and community around your brand, therefore increase engagements and ultimately boosting sales.  To help you implement your content marketing strategy, we've added a few new features to your eCommerce apps. 

This month we've decided to expand the catalog of content you can add to your GoodBarber shops. You can now choose to add the following sections: Podcasts Photo Gallery Flickr WebTV Youtube Vimeo Twitter Calendar iCal WordPress     Everything you need to enrich your store with any kind of content!  You will find below the summary of the developments and updates made during the month of February 2022.

We spoke in a previous article about the necessity for newspapers, the world of the press in general, to offer a digital option. Indeed, the consumption of information is now constant, 7 days a week and 24 hours a day. The digital transformation in this field opened doors for better possibilities. We witnessed the development of different types of news apps, each offering a higher standard of user experience.   The next challenge for news apps was to generate revenues while maintaining a great experience for their readers. A good monetization strategy is therefore crucial.  In this article, you'll discover the different available options for a news app's monetization and how to implement them in your GoodBarber app.  Note: we'll focus on ways to monetize an app offered for free on the Stores. 

As we talked about in a previous article, automation can be a lifesaver for business owners. By automating repetitive tasks, they see their productivity increase and most importantly, they can focus on their clients and growing their business.  GoodBarber already offered 2 options for automation:  Zapier, a no-code solution  Public API , this one for developers.  We are pleased to announce the release of the Make connector for your GoodBarber Shopping App.

If your eCommerce has been in business for any amount of time, you already know that offering an amazing product isn’t enough to survive — let alone thrive. Yes, the products you offer have a huge impact on the future success of your business. But you can’t rely on product quality alone to attract, engage, and retain your customers.  In fact, product quality is no longer the main reason consumers will do business with a certain brand. By today’s standards, it’s much more important to deliver a valuable overall experience to your eCommerce customers. Finding great products to sell on your website and using SEO and PPC ads to drive traffic isn’t enough these days. Everybody does that. But to differentiate your business from the competition – to really stand out – you need to be hyper-focused on your customers. If you want to stand out, stand apart, as a retailer - small or big - you need to be in the business of creating incredible experiences. The commerce piece is just an attachment that happens to make you money. What is Customer Experience (CX) Why does Customer Experience matters The impact of Covid-19 on eCommerce 5 ways to improve your eCommerce Customer Experience Conclusion

Find How to create a Content Creation app. Some examples of content creator apps created with our app builder

This month we are proud to introduce a new feature that will help you make your content apps more profitable: in-app purchases! We decided to start by offering you to implement subscriptions in your apps. They allow users to purchase additional content and features by introducing "subscription periods". When users have an active subscription, they can use the premium aspects of the app, and when that subscription expires, users can no longer use them unless they subscribe again. Don't delay in discovering this new feature in your back office!  You will find below the summary of the improvements and updates made during the month of January 2022.