A subscription-based model is just one of the revenue models that have become an increasingly popular strategy for monetizing apps, in which users subscribe and pay a regular monthly fee for access to exclusive content on the app. This has proven to be a successful strategy for some newspapers, for example.  On the other hand, apps offering a subscription model have to continually improve their offering either with new content or new perks, to retain their users.

Tourism sector is a great industry to start developing useful mobile apps. Here's how to create a Travel app, step by step.

This month in addition to having totally redesigned the image of GoodBarber, we've launched a new concept that will personalize your app: The Extensions Store . It gathers a large catalog of features that you can add to your app according to your needs. And as we know you're very curious and on the lookout for new features, we added a special something for you: you will find in the Extension Store extensions labeled "GoodBarber Lab". These are in fact features that our teams are studying or working on! If you are interested in them, just ask to be notified of the release of one of these features.  You will find below the summary of the improvements and updates made during the month of March 2022

Buy now, pay later (BNPL) is becoming more popular, thanks to the seismic shift the retail industry has experienced over the course of the COVID-19 pandemic.  As a result of movement restrictions and lockdowns, changes in consumers’ financial circumstances, and new regulations retailers have to follow, customer behavior has changed.  The impact is apparent in every aspect of consumer behavior — from what and how they buy to how they pay. For many retailers, customers have gone from a fairly predictable demographic to more of a moving target.  BNPL is a magnet that you can use to attract customers to your e-commerce business. And since revenues have become more uncertain, retailers are looking for new and creative ways to attract customers. Let’s look at the advantages of offering this type of payment plan to your audience.

The QR code Scanner Extension will help you to be more dynamic with your content.

Content marketing is a proven strategy to raise awareness for your brand and bring traffic to your online store. Creating and publishing information for your clients will build trust and authority amongst your target audience, build relationships and community around your brand, therefore increase engagements and ultimately boosting sales.  To help you implement your content marketing strategy, we've added a few new features to your eCommerce apps. 

This month we've decided to expand the catalog of content you can add to your GoodBarber shops. You can now choose to add the following sections: Podcasts Photo Gallery Flickr WebTV Youtube Vimeo Twitter Calendar iCal WordPress     Everything you need to enrich your store with any kind of content!  You will find below the summary of the developments and updates made during the month of February 2022.

We spoke in a previous article about the necessity for newspapers, the world of the press in general, to offer a digital option. Indeed, the consumption of information is now constant, 7 days a week and 24 hours a day. The digital transformation in this field opened doors for better possibilities. We witnessed the development of different types of news apps, each offering a higher standard of user experience.   The next challenge for news apps was to generate revenues while maintaining a great experience for their readers. A good monetization strategy is therefore crucial.  In this article, you'll discover the different available options for a news app's monetization and how to implement them in your GoodBarber app.  Note: we'll focus on ways to monetize an app offered for free on the Stores. 

As we talked about in a previous article, automation can be a lifesaver for business owners. By automating repetitive tasks, they see their productivity increase and most importantly, they can focus on their clients and growing their business.  GoodBarber already offered 2 options for automation:  Zapier, a no-code solution  Public API , this one for developers.  We are pleased to announce the release of the Make connector for your GoodBarber Shopping App.

If your eCommerce has been in business for any amount of time, you already know that offering an amazing product isn’t enough to survive — let alone thrive. Yes, the products you offer have a huge impact on the future success of your business. But you can’t rely on product quality alone to attract, engage, and retain your customers.  In fact, product quality is no longer the main reason consumers will do business with a certain brand. By today’s standards, it’s much more important to deliver a valuable overall experience to your eCommerce customers. Finding great products to sell on your website and using SEO and PPC ads to drive traffic isn’t enough these days. Everybody does that. But to differentiate your business from the competition – to really stand out – you need to be hyper-focused on your customers. If you want to stand out, stand apart, as a retailer - small or big - you need to be in the business of creating incredible experiences. The commerce piece is just an attachment that happens to make you money. What is Customer Experience (CX) Why does Customer Experience matters The impact of Covid-19 on eCommerce 5 ways to improve your eCommerce Customer Experience Conclusion

Find How to create a Content Creation app. Some examples of content creator apps created with our app builder

This month we are proud to introduce a new feature that will help you make your content apps more profitable: in-app purchases! We decided to start by offering you to implement subscriptions in your apps. They allow users to purchase additional content and features by introducing "subscription periods". When users have an active subscription, they can use the premium aspects of the app, and when that subscription expires, users can no longer use them unless they subscribe again. Don't delay in discovering this new feature in your back office!  You will find below the summary of the improvements and updates made during the month of January 2022.

We've been teasing it for a little while now and finally we're very happy to announce that Memberships are here! You can now offer premium content in your GoodBarber classic apps.  Memberships are one of the most common monetization models in mobile apps. Indeed, users are spending $380 billion worldwide on memberships. In fact, according to recent studies, around 48% of all mobile app earnings are driven by memberships.  In this article, we'll go over a little reminder of what are memberships, which one is available with GoodBarber App Builder, and examples of use.

Creating an app for eLearning and OnLine Courses has many advantages: it is a format adapted to all fellows profiles, depending on the age of your target, and your learning field. Creating an app will allow you to differentiate yourself by upsetting traditional methods

For the last month of 2021, we released our very popular Zapier connector on our Classic platform. For those of you not yet familiar with it, Zapier is a no-code automation too.  Already available on our Shopping platform, you can now also automate actions from and to your Classic app. Zapier allows you to connect your app to thousands of online services helping you save time by automating repetitive tasks.  You will find below the summary of the improvements and updates made during the month of December 2021.

Goodbye 2021 and cheers to 2022! Happy New Year from all of us at GoodBarber. Wishing you many succesful app building days throughout the coming year! Pace e Salute! 

2021 marked a few milestones for us.  Amid dealing with a world that is still having to learn how to go about with the COVID-19 pandemic, we've worked hard to provide you with a more and more powerful tool to help you run successful businesses. Both the Shopping App and Classic App platforms welcomed new features and improvements.  We've also celebrated a big birthday and brought new talents to our team :)  Let's see our key 2021 events. 

Happy holidays and warm wishes from the very merry team at GoodBarber! 

Create an app for your Radio Stations. Find out How To broadcast your radio for your audience anywhere and anytime with a Radio App

Sprechen Sie Deutsch?  Spreek jij Nederlands? We have some exciting news! The GoodBarber website is now available in German  and Dutch ! Our large community of users in Germany and the Netherland was already enjoying having their back office and apps in their respective languages, and now our website follows.  While we know that Germans and Dutch have a lot of facilities with the English language, we wanted to offer an even more pleasant user experience, so it seemed important to us that the GoodBarber website exists in both these languages. GoodBarber's website is now in 7 languages: English, French, Italian, Spanish, Portuguese, German, and Dutch.   

Are you planning an event? Does your promotion strategy include a mobile app? Let us give you some tips and explain How to create an Event app without coding.

This month we're releasing a few of your favorite classic features to our Shopping App platform. You can now connect your WordPress blog or create your own blog feed, add a KLM section or create your own map feed.  We've also added new triggers and actions to our Zapier connector.  All these upgrades are the perfect addition to your Shopping App to make the very busy end-of-year shopping season a success. You will find below the summary of the improvements and updates made during the month of November 2021:

Last month, we launched our new Zapier add-on. With the new tool, Shopping App owners could gain time and increase productivity by connecting their GoodBarber app to other apps to deal with repetitive tasks.  As you already know, our team is constantly working on improving our tool and providing you the best platform out there. So, since last month, we've already added new triggers and actions to offer your more solutions to run your business efficiently.  You'll find new triggers for promocodes, abandoned orders, and new triggers and actions for your product catalog.  In this article, we'll focus on the promocode triggers.  

Cyber Monday is the biggest day for online shopping and it’s right around the corner.  What used to be a day for tech and electronics is now for every eCommerce and is part of a weekend (BFCM) which marks the start of the holiday shopping season  In 2020, amid COVID -19 concerns, shoppers chose to shop online more than ever and Cyber week broke all e-Commerce records.  According to Adobe, a record $10.8 billion was spent online by the end of Cyber Monday, an increase of 15.1 %  YoY, making it the largest online shopping day in U.S. history and beating last year’s $9.4 billion record.  What’s more is smartphones accounted for 41.1 percent of revenue during the five-day period, up 7.4 % year over year. So how do you stand out in the crowd and compete with the big deals from the big brands? Think mobile-first. If you are just starting as an eCommerce with your GoodBarber Shopping, it is a great time to make your entrance on the market as more and more customers are turning to their mobile to complete their holiday shopping. Your Shopping App gives you an edge over other retailers. Retailers who have a Shopping App register 3X more conversions than their website.