Blending the digital and physical with our Geofencing Add-On

Written by Muriel Santoni  on  Thursday 8 October 2015

Hello GoodBarbers ! 

Today is a big day for GoodBarber because I’m about to present you with the result of months of hard work…

I’m talking about a new Add-On which you can now find in our store. Yesterday, we introduced the Scheduled Push Add-On , which was the first of a series of updates.

And it is now the turn of the Geofencing Add-On to be in the spotlight!

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Tailored communication with the Scheduled Push

Written by Muriel Santoni  on  Wednesday 7 October 2015

Push notifications are undoubtedly a must have for effective communication with the users of your app.

A while ago, we already provided you with the possibility to send automatic push notifications , notifying your users of the publication of new content in a given section.

You’re now familiar with the fact that, at GoodBarber, we like to always give you more possibilities and make your life as easy as can be… We’ve therefore decided to put some hard work into a new version of that feature.

Let me introduce to you our brand new Scheduled Push Add-On!

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How to manage negative comments on social media?

Written by Muriel Santoni  on  Monday 5 October 2015

They just happen and you’re bound to have to deal with them at some point if you are active on social media: negative comments. It just comes with the territory, the moment you communicate on public platforms, you expose yourself to praise, just as much as criticism, justified or not.


When it comes to coping with it, finding the right attitude isn’t easy. Here’s a few guidelines in order to learn to deal with negative comments on social media.

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5 sleek Google Fonts for your Beautiful App

Written by Isabella Leland  on  Friday 2 October 2015

We’ve mentioned before the importance of building a great splash screen  or how your App icon matters. And if you don’t want too much text on one or the other, choosing a great font is still essential when putting your brand out there. 

Think of the font you choose as your brand’s voice. You will want something that will make you both stand out and be classic enough so that it won’t seem outdated as trends come and go. 

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The Rise of Health and Fitness Apps

blog_write_no_author  Thursday 1 October 2015

Fitness trackers, pedometers, fitness challenges, « fitspo », the connected world, on the go, on your desktop and on your mobile, is all about health and fitness these days, for better and for worse.

Even if the trend isn’t something you’re naturally into, you’re bound to have colleagues, friends or family that have jumped on the bandwagon. Fitness fanatics aren’t the core audience anymore. Health and Fitness apps are now in the top 10 most popular apps in the App Store, before « Food and Drink » or « Photo and Video » (courtesy of Statista )! In fact, the health and fitness mobile app market was already « worth about $4 billion » a little under a year ago, according to a mobile Health Economics report quoted by Digital Trends . It thus definitely seems like a market to have under your radar if you are looking for inspiring ideas to create Beautiful Apps. 

Here’s our overview of the Health and Fitness Apps Craze, for the better, of course!

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#TodiAppyDays2015, we were there!

Written by Michele Pisani  on  Wednesday 30 September 2015

Hello GoodBarbers ,
 
We just came back from Todi Appy Days and couldn’t wait to share with you this wonderful experience. The main international event dedicated to the world of mobile applications, for its second year, was a huge hit. Also, this was the first time that our Beautiful team took part in an event in Italy, and I must say, the turnout has been very positive.

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Content creation : our tutorial

Written by Muriel Santoni  on  Monday 28 September 2015

It’s no secret by now that great content is a significant marketing asset. It’s a strategy which has proven useful time and time again. Even if beneficial to the businesses that rely on it, it can also be quite demanding and time consuming. Small businesses often can’t afford to dedicate an actual team to the task and can, as result, feel somewhat lost when faced with the challenges of content creation. That is why we've decided to put together a quick tutorial for you, to pinpoint the main stages the creative process, with an infographic, synthesizing the information while serving as a reminder for future use ;)

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Girl Power @ GoodBarber

Written by Muriel Santoni  on  Friday 25 September 2015

After the Marketing Team, it is now time for the Developers' Team to welcome new members! Today, we are thrilled to introduce three additions, women only if you please! Meet our « GoodBarber’s Angels » : Dina, Natacha and Marie-Catherine who have joined our native developing team for the better. 

Girl power is taking over GoodBarber, see for yourself ;)

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Ad blocking going mobile and how native apps can benefit from it

Written by Isabella Leland  on  Thursday 24 September 2015

One of the most talked about features of the latest Apple operating system version, iOS 9, is how it now allows its users to enable ad blocking apps. The big question is, will ad blocking become big for mobile or not?

Pointers seem to be heading towards a yes. As it turns out, ad blocking apps reached the top spots on the App Store within a day of the iOS 9 release. Crystal, Purify, these are the seemingly innocent names posing as a threat to mobile ad revenues.  

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LunchBOX: waxing made glamorous with a Beautiful App

blog_write_no_author  Tuesday 22 September 2015

Hello GoodBarbers!


Today, we are showcasing an app which caught our eye in many ways. But, first, its really their icon which got us wondering what LunchBOX could be about. When we found out, we thought it was the perfect combination of fun and clever and felt we had to share it here.

 

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4 reasons apps get deleted and how to avoid them

Written by Isabella Leland  on  Monday 21 September 2015

As an app creator you obviously hope your app will be downloaded, but for it to be an actual winner, you most certainly don’t want it to get deleted afterwards.

In order to make sure your users stick around, here are some of the most common reasons why apps get deleted within the first minutes, if not seconds, of their being downloaded. Of course, we don’t want to leave you hanging so we’ve included easy to implement solutions to bypass these pitfalls. Read on!

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The App Developer's Dictionary Volume II: Creating the App

Written by GoodBarber Team  on  Thursday 17 September 2015

After our App Developer's dictionary Volume I, General Terms, Volume II of the GoodBarber dictionary is dedicated to some basic, common terms you will come across in your back office when creating your app

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ANDROID APP: How to nail your update (Infographic)

Written by João Marcelo Martins  on  Tuesday 15 September 2015

Even if it is a little simpler to update your app on Google Play when compared to the App Store, it's a process that surely can get better with the help of a Beautiful infographic from GoodBarber, specially made to ensure you succeed and make your life a bit easier!

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How to use Twitter to increase your traffic

Written by Isabella Leland  on  Monday 14 September 2015

Last week, we attended the webinar « #TweetSmarter: Boost your website traffic with Twitter », the learnings of which we thought we’d share with you so that you can make the most of Twitter when promoting your Beautiful App .

So, there you go!

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Over 1500 icons for your Apps

Written by Muriel Santoni  on  Thursday 10 September 2015

Hello GoodBarbers! 

Today, I am pleased to introduce a new update which I am particularly thrilled about, given how particular I am when it comes to design and details!

As you might have figured out already I am here to discuss our brand new collections of icons, specifically created so that you can even further customize your Beautiful App.

So, let’s have a look...

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TV Guará: the Mobile TV Channel!

blog_write_no_author  Tuesday 8 September 2015

Hello GoodBarbers,

Today we are live from Guará, Brasil to introduce you to a local Brazilian TV channel's excellent live streaming video app.

TV Guará is a project founded by Sérgio Salomão with the purpose of broadcasting the Guará region's local news, as well as national and international news for all of the region's inhabitants. The project is divided into two main platforms: a website and a native app, available for both Android and iOS.

Today I would like to focus on the app, and the big question is: 

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The QR code : a misunderstood marketing tool

Written by Muriel Santoni  on  Monday 7 September 2015

A few weeks ago we unveiled a new native function that can now be a part of your apps: the QR code reader . Since I know you keep up to date with our releases I’m pretty sure that you heard about it, but in the end, are you certain that you’ve captured how powerful of a feature it really is?

Far from believing that the future of the QR code is bleak, at GoodBarber we like to think that the best is yet to come for that feature. When used properly, and that’s exactly what we are here to teach you, it can really work wonders for your business.

Let’s get into it.

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From South Carolina to Corsica

Written by Isabella Leland  on  Friday 4 September 2015

Hello Goodbarbers,

My name is Isabella Monnier Leland and I am the new English Community Manager here at GoodBarber. I was born in Charleston, South Carolina and although I’ve spent most of my life in France I cherish my American roots very much, traveling across the Atlantic ocean as often as I can. Therefore, who knew I’d end up in the middle of the Mediterranean sea, and yet, for almost a year now, I’ve been happy to call Corsica home!

I remember being drawn to the Internet very early on, a passion which has turned into a career. I’ve worked in Paris as an online journalist and social media - blogging expert for several years prior to joining the GoodBarber team. This new chapter is the perfect experience to further expend my knowledge of the online world, this time by contributing to craft a community of Beautiful App enthusiasts.

On a more personal note, I’m passionate about protecting the environment and as of late, the wonders of Corsica. I love music and coming up with all sorts of playlists. I enjoy watching movies or series but can be very picky since I don’t like wasting my time on stories that leave me uninspired. I used to have a big case of wanderlust but it’s been cured since moving to beautiful Corsica, although I still have an ever growing list of places I’d love to visit around the world. 

I’m looking forward to helping you bring your creative ideas to life!

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Trends to Look for in the Mobile Advertising Industry

Written by Pritam Barhate  on  Thursday 3 September 2015

eMarketer predicted that in 2016, mobile advertising will hit a milestone with $101.37 billion spent on mobile ads. In 2014, mobile ad revenue was $42.63 billion with digital advertisements accounting for 29.4%. In 2016, this percentage will rise to 51.1% of total mobile ad spending.
 
These numbers exemplify the ever-changing trends in the mobile advertising industry. By the end of the year, mobile ad spending is expected to reach $68 billion with digital ads accounting for around 40%. A few years back this seemed impossible, but with the large global increase in mobile users, companies have started investing in mobile advertising.
 
This global revolution is bringing new trends to the market. Let's have a look at some of the future trends we expect to see in the mobile advertising industry.

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How to publish an update on the Apple Store?

Written by João Marcelo Martins  on  Tuesday 1 September 2015

Sometimes updating your app on the App Store can be a hassle, so we decided it was time for us to create a quick and simple guide to walk you through this process and help guarantee the success of your app! 😄

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From Brazil to Corsica (with some stops on the way)

Written by João Marcelo Martins  on  Friday 28 August 2015

Hello GoodBarbers!
 
I’m João Marcelo and just joined GoodBarber to take care of and be the Community Manager for the Portuguese speaking markets.

I’m a southern Brazilian guy that has always been eager to discover what every corner of the world is like. Right after I got my Bachelors in International Relations (with a focus on Marketing and Business) I decided it was time to take the challenge to the next level, so I moved to the Czech Republic to be part of the international expansion team in a video production startup.

After almost a year there, I moved to Berlin to explore the new, young and innovative environment of the city. And, I must say, being in such a fast paced and creative place, changed the way I see business - for the better!

On this entrepreneurial journey I got to know GoodBarber and the great challenge that was ahead of me in Corsica. Being a marketing and people lover, I’ll make all the effort needed to make our users and the company grow.


So I invite you to take part on this new journey, and let's make some Beautiful Apps!

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The best features for a Mobile Native App

blog_write_no_author  Thursday 27 August 2015

Hey GoodBarbers, 

Summer is close to its end, days are getting shorter and colder, and flashbacks of the happy summer nights are coming back to our minds as a Beautiful Movie.

Even for us it's time to take a moment to look back on all that has been done, and enjoy all the beautiful features released this year :)

Ready to start?

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Bringing Some Miami Spice...

Written by Tina Test  on  Friday 21 August 2015

Hello Goodbarbers,

 

My name is Tina Michele Acevedo and I am the new Customer Care Manager for the Spanish speaking markets. I come to you all the way from Miami, Florida.

 

I studied and worked in New York City for many years and I gladly waved goodbye to it all to be a part of the GoodBarber team! I studied design and communications in school. In the past, I have worked in communications, content development, and community management for a variety of organizations that range from art galleries to start-ups and I am hoping to contribute the knowledge I’ve accumulated, to GoodBarber. In my last position at a start-up, I discovered my love of finding innovative and fun ways to guide users on how to use technology.

 

Some interesting facts about me: I am a published writer and I have also written a novella. Moreover, I dabble in painting. My curiosity is insatiable, I like to know anything there is about everything. I am currently working on completing my enormous bucket list. Now that I am in Corsica with the GoodBarber team, I can scratch off ‘’live on an island!’’

 

I look forward to helping you all achieve the ultimate GoodBarber experience!

 

Cheers,

Tina Michele

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Mobile Navigation Mode - Grid and Swipe

Written by Arianna Testi  on  Tuesday 18 August 2015

Hey GoodBarbers, today is design day here at GoodBarber so I will take this opportunity to showcase two of the most popular navigation mode templates and the new details we have just released for them.

Ladies and Gentlemen, today's stars are : The Grid and Swipe Navigation Mode!!

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