Following the release of GoodBarber 4.0, we've paid special attention to our users' feedback. With your suggestions in mind, May 2017 has been all about optimization, to improve the back office intuitiveness as well as the tools available to conceptualize your app. In the meantime, our goal remains the same: allowing you to create apps which cater to your needs, while keeping things simple. 

We’ve already addressed the fact that an app can help send one’s business to new heights. Nowadays, with mobile navigation surpassing the desktop web, users are quick to turn to their "on the go" devices to search for information, itineraries, and reviews–especially so when it comes to eating out!

Since the release of GoodBarber 4.0 we’ve been intent on improving the user experience for the new back office. Every day we analyze user behavior in the new GoodBarber interface. Studying these patterns has allowed our Product team (designers, ergonomists…) to measure whether our approach is the right one. In other words, do the users navigate the product in the way we had envisioned? Every Product Manager’s dream is to catch a glimpse of how users experience the product, to watch and understand how they react in front of the interface upon discovering it. Thanks to data analysis and Data Driven Design, this dream is becoming a reality. Many tools allow us to collect precious information as the interface is being used. Analyzing this data allows us to have a clear picture of the user’s actual path at a given point in time. From that analysis, designers and ergonomists can perform changes to the product interface in order to improve the user’s journey. Modifications are applied through subsequent iterations. For each iteration, the Product team and the team in charge of data analysis (Data Scientists) measure the impact of the modification, in real time. For a product like GoodBarber, we can tell after just 24 hours whether the modification applied to the back office has had a positive or negative impact on the user experience.  

Did you know that Monday, June 5, 2017 is World Environment Day ? Like with a lot of celebrations, one can’t help the feeling that World Environment Day should be everyday. Nevertheless, our home planet deserves all the attention it can get so we figured we’d take the opportunity to showcase some of the actions the GB crew is taking towards making the blue planet a little greener, one small step at a time, and with bigger steps even sometimes— kudos Sebastien for setting up solar panels at home!

Discover how some tips and tricks related to the usability of your app can go a long way when it comes to improving the reach of your app, with better assessing your clients' needs or generating satisfaction for instance.

In the weeks leading up to the release of GoodBarber 4.0, as you can imagine, there was quite a bit of animation at our headquarters and other offices, with a war mode, which consisted of daily stand up meetings, to perk us up in the morning and send us off with a boost in the evening as we watched the to do list shrink one or several tasks (striiiike) at a time!

If you’re a regular on our blog, you probably recall the recent article we released on the role social media plays in your brand’s image. Today we’re back with an article covering a topic that goes hand in hand—online advertising.

In this blog post, my first collaboration with GoodBarber, I would like to give you a rundown on App Store Optimization, or ASO, which some of you know as the natural positioning, or SEO of applications.

The Menu is used for secondary navigation within your app. Seven different concepts are available—each with its own advanced configuration options. Thanks to this amount of diversity, one of the strengths of GoodBarber 4.0, the Menu completes the Home, finely distributing traffic within the app.

The Home is the first screen of your app—and a very important one obviously. It is a pivotal element around which everything else falls into place. GoodBarber 4.0 introduces a modular system, ultra flexible, to manage the Home and make it the starting point of a unique user experience throughout your app.

You’ve most likely noticed that recently there have been some big changes here—we’re thrilled to announce the release of the V4, the result of months of brainstorming and hard work to implement this big update. Maybe you’ve already tested the backend or maybe you’ve just seen the buzz everywhere; either way we know you have a lot of questions.

Discover the new GoodBarber 4.0 features revolving around a mobile UI first approach, across devices, and the innovations introduced by the new version of your back office.

Today, GoodBarber is getting a major update. GoodBarber 4.0 aims at revolutionizing the way you create apps. In 10 years, apps have changed the way we use the web. A very limited space—a small screen—and a not so precise pointer—the finger—have pushed designers to come up with radically new user interfaces. Clean and intuitive, over the years, they’ve imposed their standards on larger screens. These days, to keep the attention of a user, you must be able to deliver impeccable UX regardless of the device used, whether it's big or small. GoodBarber 4.0 tackles that challenge.

Progressive Web Apps are all the rage. Let's take a closer look at some powerful use cases and dive deeper into the technology fundamentals of PWAs.

In our last article we insisted on the growing influence mobile has on our every behavior, including desktop usage and expectations—an influence which has made room for a new concept, Progressive Web Apps. Today we will dig deeper into what makes up a PWA and how it operates.

BT Design is a Brazilian agency whose extensive experience in the web and mobile business has allowed them to successfully navigate through the challenges often faced in the digital industry and come out on top. After seeing their comprehensive range of offerings and impressive list of clients they've managed to acquire, it was obvious that this agency knows what they're doing!

Now that you’ve built the perfect app for your restaurant, the perfect tourism app, or "insert your area of expertise" app, it’s time to start engaging your audience. One of the most effective ways to make sure your users don’t forget about your app? Push notifications. Now, if you are wondering how to up your notification game, here’s a clue: 🙂

Discover what attending Mobile World Congress 2017 has been like for the GoodBarber team! Learn more about our Meetup in Barcelona and let us know where you'd want to meet next!

Learn how to create the perfect app for your restaurant in a few easy steps, from design to features and content. We've got you covered in this step by step tutorial, and with tips and tricks to customize your beautiful app along the way.

Getting together around food is such an important part of so many cultures that restaurants are probably never going to go out of fashion. That being said, with globalisation, the competition has never been more fierce. Traditional cuisine is challenged by new eating patterns (snacking, food trucks) and new consumption habits (such as fast deliveries at any time of day). Interestingly enough (for us), technology is playing an increasingly important part in the evolution of dining behaviors.

Discover the creative work of Interpaul Digital Agency, a French agency using GoodBarber to create beautiful apps for their clients. With a strong focus on design and customization they've been delivering top notch apps for two years now.

Does your restaurant need a beautiful app? In a digitally driven world, it sure does. But the real question is, do you have the right concept for it? Here are some guidelines to create the right app for your business.

After an unsettling year, let’s hope 2017 will bring some extent of consolation and comfort. Think this context has nothing to do with your business? Think again.

2017 has been designated by the United Nations as the International Year of Sustainable Tourism for Development. How can mobile apps make a positive impact?