
App Store publishing: everything you asked at our Reddit AMA
We hosted a live AMA on r/GoodBarber, opening the floor to any question about publishing an app on the App Store — App Review, App Store Connect, developer accounts, all of it. The answers came directly from the support team that handles App Store and Google Play submissions every day, with iOS engineers pulled in whenever a question got technical. Here's the recap. We get this question a lot, so we looked at our own support cases from the last 18 months. The most common rejection reasons are less dramatic than people expect:Incomplete or inaccurate App Store metadata — missing or misleading information, screenshots, descriptions.An incorrectly configured App Privacy form.Apps that Apple considers incomplete or not fully functional during review.Beyond that, we regularly see rejections tied to content rights (especially audio or video), apps in regulated industries that don't meet Apple's expectations, or apps judged too close to something that already exists.For a first-time submission, it starts with the metadata: highlight your app's real value instead of generic promotion, and follow Apple's guidelines — they're the baseline for everything else. And if you do get rejected, don't panic. A rejection isn't a dead end, it's usually just part of the process. Read Apple's feedback carefully, address each point, and resubmit — we've seen plenty of apps get approved after one, or several, rounds of review.If you're convinced a reviewer got it wrong, stay factual. Explain clearly why you believe your app complies with the guideline in question, and back it up with whatever helps — screenshots, a screen recording, test credentials, step-by-step instructions if a feature isn't obvious. If the discussion stalls, you can request a call with an Apple representative through the App Resolution Center in App Store Connect — a direct conversation often clears up misunderstandings faster than a written back-and-forth. As a last resort, you can appeal to the App Review Board, where a senior member of Apple's team reviews the case. Either way, the goal isn't to prove Apple wrong — it's to make it as easy as possible for the reviewer to see why your app complies.
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