"Music exists to speak the words we can't explain" Music is a big part of our world—it's the universal language. Today, music plays an integral role in the strategy of many big-name brands, just like design, visual identity, or even marketing as a whole. The times when consumers were open eyes and ears, receptive to any old advertisement have passed, and now it's necessary to raise awareness amongst them and make them feel close to you all through focusing on their main interests. Music is one of the best ways to effectively reach your target, regardless of what your final goals are.  Here are a few things to take into account when building a music strategy:  

A live concert to me is exciting because of all the electricity that is generated in the crowd and on stage. It's my favorite part of the business, live concerts. Elvis Presley

Landing pages are hot right now. Marketing professionals swear by them, so why not use them to promote your app?

Hi GoodBarbers, My name is Jiann, and I am the new digital project manager in the GoodBarber team. Originally from Corsica, I did my studies in France, but came back to the island to be a part of its exciting growth. I speak French and English, and I understand Corsican and German. I have a Masters in Digital Marketing that I got at Sup de Pub in Paris (part of the Insec group). I have worked for communication agencies (Tribu, Plan.net), as well as for enterprises and government organizations. I have worked a lot in project management, but also in web design, ergonomics, and in front-end.  Being passionate about all things related to digital, I saw joining GoodBarber as a great opportunity to put my skills to use in a dynamic and innovative company. I am interested in all types of new technology, in the endless possibilities it brings, and in our rapidly evolving society. Before becoming part of this team, I was a communications advisor for many SME's where I helped them to grow and improve their digital strategies. Outside of work, I am a big fan of Bayern Munich and of AC Ajaccio. I am also passionate about magic, music, and I love to read (mainly Fantasy and SciFi).  I am very happy to be here at GoodBarber, and I'm excited to see what we are going to accomplish together! See you soon!

Hi GoodBarbers, Today we are answering a question that a lot of you ask us: how can the settings of the Submit section be modified? By watching this tutorial, you will be able to delete a field, as well as personalize the default text in each section. The Submit section represents an excellent way to increase user engagement and loyalty, so don't miss out on this opportunity to maximize its capabilities by adapting it specifically to your project!

We have talked a lot about ways to market your app (advertising, social media, etc.) but the world of Public Relations has not been mentioned much. While the two go hand in hand, they are not quite the same—the goal of marketing efforts is to make a sale (or download in your case) and the end goal of PR is to build reputation, which can later be reflected in sales figures. You should include both in your promotion strategy to gain maximum recognition and notoriety.

More and more companies are beginning to implement digital strategies in order to organize their online presence. Today, all companies (even the small ones), can benefit from this type of strategy, but for those who have limited expertise and resources for carrying this out, here are 3 questions necessary to reflect upon in order to create the most pertinent and useful digital strategy for your business.

Some time ago, we explained all the reasons why native mobile applications are the best. I really believe that their quality speaks for itself and they have nothing else to prove. The majority of individuals involved in the mobile app industry are in agreement that if it's necessary to make a choice between a native app and a web app, a native one is the way to go (luckily GoodBarber offers both, which is the ideal solution!). While this point is clear, there are still a number of false ideas hovering around native apps. I would like to clear these misconceptions up and do a little myth debunking.  

The famous Pikes Peak race that we have talking about recently finally took place yesterday, and the GoodBarber team is very pleased with the results. Our friend Bruno Langlois came in 3rd place with a time of 10:19:738. Even if he didn't match his big win from two years ago, he still impressed us on his Kawasaki (factory bike, needless to say!)

"Create good content and make it shareable". It's always a matter of time... Well, for you as content creator, it's more a matter of sharing.  Word of mouth is one of the primary things you research when you are starting an activity, and when going mobile you need to be sure that your content can be easily shared through every channel. That's why it's important to have a native app with a deep connection to all the other apps installed on your phone (Facebook, Twitter, Whatsapp, SMS, etc..)—this will ensure that your users can share your content with their friends and be your best ambassadors.

The Healthy Rebel App is an inspiring story for anyone interested in creating a recipes app, with advice for fellow GoodBarber users as well as business owners in general!

Although a GoodBarber subscription includes both iOS and Android versions of your app for no extra cost, sometimes app creators find themselves in the position of needing to choose between publishing on the App Store or Google Play. This can be due to budget constraints, time restrictions, different objectives you are trying to achieve, your audience, etc. So, if you must decide between publishing on the App Store or Google Play , what are the pros and cons of each? Here is a brief outline of the advantages of each platform depending on your situation.

My Beautiful GoodBarbers... I know it's June, and Christmas is far away, but it's always time for presents. Isn't it? This summer is so full of surprises—Santa really has his work cut out for him :) But for now, let's just focus on today and see what GoodBarber has just released for you.

Today is a special day for the GoodBarber team...it marks the two-year anniversary of Arianna joining the team, and we can say that she has come quite a long way since her arrival...farther than she ever expected! Flashback to June 17, 2013!

A lot of GoodBarber users ask us the question: Can I create an app that can be used without Internet? This can be a great asset for people targeting users in locations around the world with little or unreliable internet sources, or just for anybody who knows the struggle of a faulty connection. The answer is yes and no. One of the many wonderful things about native applications as opposed to web apps is their increased accessibility. Without internet, viewing the mobile version of an app in a browser is quite difficult. Native apps have a much better chance of being used in non-internet zones, but there are restrictions that must be kept in mind. We will give you all the info you need to know on your constraints specifically within the GoodBarber platform, and some tricks you can use to get around these limitations in certain cases!  

Today is a great day at GoodBarber!!! We just got back from the MIDEM festival and are ready to present two new, amazing templates to give your apps a little twist.

Today I would like to introduce Bruno Langlois , the GoodBarber family's cousin. Bruno is a motorcyle driver who will very soon be competing in Pikes Peak , one of the most prestigious races in the US. 

MIDEM 2015 has come to an end...we've seen and heard a lot over the past four days! Between conferences, contests, meeting artists, producers, and other members of the industry, I must say that very little rest was involved! But overall it was very beneficial for GoodBarber, as we were able to immerse ourselves in the music world and gain a full understanding of industry's progression, its challenges, and most importantly, its needs.

One of the most popular and useful tools of the platform is the Map section. You can use it to generate geolocated directories containing businesses, products, services, etc. by either creating your own customized map section (if you have the skills!) or utilizing the mCMS option, which is what we focus on in this tutorial.   

Today is the day, part of our team is taking off this morning for Cannes, to participate in the famous Music Industry Festival: MIDEM!

With the ongoing development of new technology such as streaming, the music industry has undergone many changes over the past several years. Although it wasn't given much of a chance in the early 2000's, we realize today that it has demonstrated flexibility and creativity to adapt to the new standards, particularly in terms of digitalization and gradual disappearance of physical music media.  The music market consists of participants that differ greatly from one another, with both varying and common needs. Today, I decided to show you how apps are an indispensable part of the music industry's digital evolution. Skeptical? Put yourself in the place of four types of music industry players for a more complete perspective: artists, radio stations, those in charge of events/festivals, and producers.

Part of the team will be in Lisbon, Portugal from June 3rd to June 5th. We'll be attending the Lisbon Investment Summit , which is expected to be a great event. We'll also have some free time and we would love to meet some great developers ready to join our team. Interested in being one of them? Take a look at our open positions, and contact us if you would like to meet up.

If you have an Apple Developer account, you should have received an email announcing the release of the new App Analytics available at no additional cost in your iTunes Connect account.  Devices operating with iOS 8 or later will be able to agree to send information on their app usage to Apple, who will generate reports concerning the user engagement, marketing campaigns, and monetization of your app. 

A lot of people don't realize the extent of all they can do with the GoodBarber platform, but we are here to give you some insight into the possibilities. This tutorial will provide some ideas on content organization—if you like the layout and appearance of the GoodBarber News app (check it out if you haven't!) you can create something similar by following this quick guide.