The Murdoch University, Australia, and the University of Indiana, USA, studied how mobile apps can have a positive impact on users. The study consisted in comparing the impact on sales, after the use or not of a branded app
. It confirmed that using branded apps has a positive persuasive impact, it can increase the interest in the brand and in the brand’s products, and it can also produce a large and significant positive shift in involvement. Apps also seem to be an ideal medium for educating people about new products, or products they have yet to try. Do not forget the high level of user engagement, based on the enhanced user experience apps can offer.