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  5 min read

What is the Future of Social Apps?

What a world we live in. Not too long ago, all cellphones could do was make calls, send out a few lines of text, and play simple, monochromatic games like Snake (though, let’s be honest – no mobile game has ever been better). Then, in 2007, came Apple's iPhone – this weird, newfangled device that many people initially scoffed at – and the entire mobile industry has never been the same. Thanks to the popularity of the iPhone, countless companies followed suit and soon rode the touchscreen smartphone wave, which pushed what Apple was initially going for into several bold, new directions.  Nowadays, people are more connected than ever. The proliferation of smartphones with advanced mobile internet capabilities has made sure of that. And with the ability to easily and quickly download countless social apps with tons of rich media features, getting in touch with friends, family or colleagues has become more than just typing out simple messages.  You can share photos, videos, life events, play games with friends, chat in real time, engage in video calls, and so much more. With a plethora of powerful social features already at any mobile device owner's disposal, one has to wonder: has the envelope been pushed as far as technologically possible? Where is all this headed?

  4 min read

How to grow your app's user base?

So, your app is published on the Stores and you are, obviously, very proud of it. Now, what you want to do next is increase your number of users, right? In this article, I will share 5 tips to illustrate what can be done to create a real community around your app. 

  1 min read

Everything you need to know about Beacons!

Beacons have been around for quite some time now and are gradually becoming a part of marketing strategies for some of the biggest brands out there. These tiny devices are as powerful as they are mysterious, but one thing’s for sure, they are introducing a new way to buy .  By blending the digital and physical they are taking the user experience one step further, providing a very flexible approach to displaying information about products, the layout of the store or even discounts. Everything is possible, for any kind of business. A few weeks ago we explained how you could implement this technology inside your app thanks to our iBeacons Add-On. A breakthrough update since we believe Beacons are an incredible asset when it comes to developing your business ! However, we are well aware how intimidating these devices can seem at first, so here is an Infographic which will give you an overview of what you need to know about Beacons and how they operate, which should help you overcome your hesitations!

  3 min read

Content is king: long live content!

There are all sorts of Apps out there in the stores, but what part does "content" play? What’s the public appetite for Apps with a lot of content? One could be quick to pin down App users as hurried consumers who don’t stay for too long in one (virtual) place. But, a recent study issued by the Yahoo Developer Network seems to hint at the contrary.

  2 min read

Promote your events with our new Events Templates

Hello GoodBarbers! Updates are pouring in these days. Have you started customizing the icons in your App  yet? Well, here's another update to play around with the design of your app. The importance of the Calendar section can’t be denied. Many of you are making use of it in your Beautiful App to promote your events. We already improved it this Summer with the possibility to add content into the section, directly from the back office of your app, without requiring an external source.  We are now taking things further and allowing you to properly shed light on your events with 3 new templates to display your events details :) Let’s take a closer look at them…

  4 min read

Virtual Reality's Many Applications

Virtual Reality rhymes with enormous possibility. Something Facebook sensed when it acquired Oculus Rift for $2 billion a little over a year ago. But what now? What can we expect out of Virtual Reality aside from the gaming community’s expectations. According to the MIT Technology Review: "The dominant way most consumers will experience Virtual Reality will be on mobile devices". A projection which encouraged us to have a look at the future of VR. Are you coming with us?

  5 min read

Content : the power of story

Remember our tutorial about content creation ? Today we are going to share with you a secret ingredient which you can add to the recipe for creating great content: the power of story. It is actually advice which can also prove useful for your business in general. Let us show you how.

  1 min read

#Hashtag: How To Use Them Best

Hashtags are more a thing than ever. First used on Twitter, they are now getting big on Instagram, but also Facebook and Google +. But, do you really know how to use them for your business? More than a mere character, the hashtag, if used correctly can significantly improve the way you communicate with your audience.   How? Let GoodBarber show you the way ;)  

  4 min read

Why School Apps are here to stay?

Mobile devices are everywhere, even at school! But they can’t possibly be reduced to their disruptive effect on students’ attention. They can actually prove quite useful, or to be more precise, School Apps can. Not only by engaging students, but also parents, teachers, and so on. So, here’s our overview of why we think School Apps are here to stay.

  4 min read

Shake up your business with our iBeacons Add-On

Hello GoodBarbers,  We are on a roll! Here comes a new update! After the Scheduled Push Add-On and Geofencing, it is now time to talk about the Add-On which will send your business into a new dimension: the iBeacons Add-On! This Add-On has a huge potential, and I am certain that it will spark a lot of amazing ideas to make the most of your Beautiful App ;) Let’s take a closer look…

  3 min read

How to get your App reviewed (Infographic)

Once you’ve published your App on the stores and it is live, it’s time to start promoting it. There are many ways you can get the word out about your app, but today, we will focus especially on getting it reviewed. A very cost efficient manner to get publicity and, hopefully, praise. But, beware, just because it is free, doesn’t mean there aren’t a few ground rules to comply with. And really, we can’t stress enough how important it is to get a review request right. The first impression you give must be perfect, because it is likely your interlocutor will have a limited attention span. After all, you are not the only one approaching him. As a result, you are left with a very narrow window to draw his valuable attention, so make the most of it. Here’s how to best tackle PR , with the help of our Infographic!

  3 min read

Blending the digital and physical with our Geofencing Add-On

Hello GoodBarbers !  Today is a big day for GoodBarber because I’m about to present you with the result of months of hard work… I’m talking about a new Add-On which you can now find in our store. Yesterday, we introduced the Scheduled Push Add-On , which was the first of a series of updates. And it is now the turn of the Geofencing Add-On to be in the spotlight!

  3 min read

Tailored communication with the Scheduled Push

Push notifications are undoubtedly a must have for effective communication with the users of your app. A while ago, we already provided you with the possibility to send automatic push notifications , notifying your users of the publication of new content in a given section. You’re now familiar with the fact that, at GoodBarber, we like to always give you more possibilities and make your life as easy as can be… We’ve therefore decided to put some hard work into a new version of that feature. Let me introduce to you our brand new Scheduled Push Add-On!

  3 min read

How to manage negative comments on social media?

They just happen and you’re bound to have to deal with them at some point if you are active on social media: negative comments. It just comes with the territory, the moment you communicate on public platforms, you expose yourself to praise, just as much as criticism, justified or not. When it comes to coping with it, finding the right attitude isn’t easy. Here’s a few guidelines in order to learn to deal with negative comments on social media.

  2 min read

5 sleek Google Fonts for your Beautiful App

We’ve mentioned before the importance of building a great splash screen  or how your App icon matters. And if you don’t want too much text on one or the other, choosing a great font is still essential when putting your brand out there.  Think of the font you choose as your brand’s voice. You will want something that will make you both stand out and be classic enough so that it won’t seem outdated as trends come and go. 

  6 min read

The Rise of Health and Fitness Apps

Fitness trackers, pedometers, fitness challenges, « fitspo », the connected world, on the go, on your desktop and on your mobile, is all about health and fitness these days, for better and for worse. Even if the trend isn’t something you’re naturally into, you’re bound to have colleagues, friends or family that have jumped on the bandwagon. Fitness fanatics aren’t the core audience anymore. Health and Fitness apps are now in the top 10 most popular apps in the App Store, before « Food and Drink » or « Photo and Video » (courtesy of Statista)! In fact, the health and fitness mobile app market was already « worth about $4 billion » a little under a year ago, according to a mobile Health Economics report quoted by Digital Trends. It thus definitely seems like a market to have under your radar if you are looking for inspiring ideas to create Beautiful Apps.  Here’s our overview of the Health and Fitness Apps Craze, for the better, of course!

  5 min read

Content creation : our tutorial

It’s no secret by now that great content is a significant marketing asset. It’s a strategy which has proven useful time and time again. Even if beneficial to the businesses that rely on it, it can also be quite demanding and time consuming. Small businesses often can’t afford to dedicate an actual team to the task and can, as result, feel somewhat lost when faced with the challenges of content creation. That is why we've decided to put together a quick tutorial for you, to pinpoint the main stages the creative process, with an infographic, synthesizing the information while serving as a reminder for future use ;)

  3 min read

Ad blocking going mobile and how native apps can benefit from it

One of the most talked about features of the latest Apple operating system version, iOS 9, is how it now allows its users to enable ad blocking apps. The big question is, will ad blocking become big for mobile or not? Pointers seem to be heading towards a yes. As it turns out, ad blocking apps reached the top spots on the App Store within a day of the iOS 9 release. Crystal, Purify, these are the seemingly innocent names posing as a threat to mobile ad revenues.  

  4 min read

4 reasons apps get deleted and how to avoid them

As an app creator you obviously hope your app will be downloaded, but for it to be an actual winner, you most certainly don’t want it to get deleted afterwards. In order to make sure your users stick around, here are some of the most common reasons why apps get deleted within the first minutes, if not seconds, of their being downloaded. Of course, we don’t want to leave you hanging so we’ve included easy to implement solutions to bypass these pitfalls. Read on!

  2 min read

The App Developer's Dictionary Volume II: Creating the App

After our App Developer's dictionary Volume I, General Terms, Volume II of the GoodBarber dictionary is dedicated to some basic, common terms you will come across in your back office when creating your app. 

  1 min read

ANDROID APP: How to nail your update (Infographic)

Even if it is a little simpler to update your app on Google Play when compared to the App Store, it's a process that surely can get better with the help of a Beautiful infographic from GoodBarber, specially made to ensure you succeed and make your life a bit easier!

  4 min read

How to use Twitter to increase your traffic

Last week, we attended the webinar « #TweetSmarter: Boost your website traffic with Twitter », the learnings of which we thought we’d share with you so that you can make the most of Twitter when promoting your Beautiful App . So, there you go!

  2 min read

Over 1500 icons for your Apps

Hello GoodBarbers!  Today, I am pleased to introduce a new update which I am particularly thrilled about, given how particular I am when it comes to design and details! As you might have figured out already I am here to discuss our brand new collections of icons, specifically created so that you can even further customize your Beautiful App. So, let’s have a look...