If you are reading this article, chances are you already know that Mobile is no longer a trend in eCommerce but an accepted standard in the online shopping journey. And while most retailers have invested in mobile responsive website, quite a few still wonder if they need a Shopping App.  Let’s see what are the pros and cons of each platform and how you can use them for your business.

Free shipping is one of the greatest marketing tools available to an online shop. It can motivate customers to buy more or give them an incentive to buy right away. This option has been around for so long that shoppers have begun to expect free shipping to be available almost on any online shops. According to a survey, 90% of people said that having an order ship for free is the biggest incentive to add more to their cart. Offering free shipping, whenever possible, has now become a necessity for online retailers.

It has been several weeks since GoodBarber Shopping Apps was published and many of you have been testing it! This month, we decided to focus on the publication of a very useful tool in the creation of your shopping app: the publication of My GoodBarber Shop. This app allows you to test the native version of your shop, directly on your smartphone before starting the publication process. A precious tool allowing you to preview what your clients will experience once they have downloaded your app. You can find the instructions on how to install My GoodBarber Shop in your back office ;) You can find below a summary of the developments and updates made during November, 2019

These 10 high-impact tips will show you how to generate more traffic to your online shop and boost your sales.

GoodBarber and WMaker services were disrupted on the 28th of November due to an electrical incident. This incident occurred on the general power supply of a rack located in one of the datacenters that hosts part of our technical infrastructure. The service was temporarily interrupted, and partially degraded when it was restarted, but no data was lost.  It has now been more than 24 hours since the services have been working perfectly and normally. It is now the time for explanations, assessments and lessons learned, which we share with you in this note.

What is SEO? SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. Simply put, it’s increasing the likelihood to drive more unpaid traffic from search engines, which results in attracting visitors who are genuinely interested in the products your offer Having good or favorable SEO means that your Progressive Web App comes up as one of the first results returned by the search engines when someone types the keywords you're aiming to be positioned around.  How does it work? When search engines turn up results, they are based on 2 elements : - Indexing - Algorithms  To make up their index, search engines use indexation robots. These robots (bots) browse the web and collect information about the websites visited (content, links, activity, etc.).  Information saved in the index is then used by algorithms. For each request, they calculate and return the list of the most pertinent sites. There are many settings taken into account in judging the level of pertinence. Certain ones are of a technical nature, others are editorial, and some are related to various links that link sites together.  When optimizing SEO for your Progressive Web App, there are 3 aspects to consider : technical, editorial and link building 

The GoodBarber regulars are already familiar with the My GoodBarber app which allows them to test their app before publishing it.  My GoodBarber Shopping App is now available too.  With my GoodBarber Shopping App you can preview on your phone all the Shopping apps you created with GoodBarber.  Note: to use My GoodBarber Shopping App, you need to have at least one active project on www.goodbarber.com

You could not miss it, this month of October was marked by big news: the launch of GoodBarber Shopping App, the first app builder dedicated to the creation of Shopping Apps.  After months of development, we are proud to present you today a very complete product with solid foundations. GoodBarber Shopping App is already at the level expected of an eCommerce platform. But as you already know, our product is constantly evolving and you will be able to follow all the updates and improvements we will bring to this product.  With this new product you will note a change in our monthly rendez vous: it will no longer be split by platform but by application type GoodBarber Shopping Apps & GoodBarber Classic. You will be able to easily find the updates or bug fixes that concern you with tags indicating the platform concerned.  You can find below a summary of the developments and updates made during October, 2019

No matter if you already have your online shop for some time or if you are just starting your ecommerce adventure with your GoodBarber Shopping App– you won’t succeed unless you can attract clients to your app. The way you present your products is crucial, because if it’s not appealing clients will simply click away. You want to spend time to create high converting product pages.   With GoodBarber Shopping App you will benefit from all the tools necessary to optimize your product page. 

Discover how to customize the design of an app created using our app builder in 7 easy steps. Watch our video tutorial to understand the major steps of our design wizard.

Discover the 5 reasons why you should start creating your Shopping App today.

Today, we are launching GoodBarber Shopping App, the premier App Builder 100% dedicated to the creation of eCommerce apps.  Mobile sales statistics are setting new records every year..  When you shop, it's from your smartphone. For those born with the Internet, this is the norm. For others, it's amazing.. except when the user experience is not up to par.  We have all had disappointing shopping experiences on our mobile phones: the need to login again, poor display, long and tedious checkout process, a lot of data to enter on a small keyboard, etc. When the user experience is so discouraging, we give up and head for a merchant who allows us to shop easily.   GoodBarber Shopping App was born from our desire to equip all e-merchants with the technology that makes mobile shopping fun and powerful. 

With your app published on the Store (App Store and the Play Store), you are one step closer to your goal. However, it’s not the time to stop working. You must now focus on promoting your app to boost your audience.  In order for your app to be successful, you need to think of all the details from the day you start creating it (or updating it). In this article we will go over the best practices to increase your downloads.

As you know, we have made it a point to improve GoodBarber day after day, and your suggestions are a great source of inspiration for us. This month we have developed two novelties that you have been many to plebiscite: A new confirmation screen for the Form section : You now have the option to display to your users a summary page of their answers before the final submission of the form. New types of links for the Contact section : you can now add links towards Instagram, WhatsApp and Skype in your Contact section You can find below a summary of the developments and updates made during July, 2019

You asked us, and now it's done : links towards Instagram, WhatsApp and Skype are now available in your Contact section. To set them up, go to Content> Sections> Contact> Edit content. Choose the type of link you want to add from the drop-down menu and enter the requested information. User side behavior will differ depending on the type of link chosen: Instagram: the user is redirected to the web version of Instagram, on the page you have entered, he will then have the choice to stay on the web version, or to open the page in the app, if the latter is installed. WhatsApp: If the user owns the WhatsApp app, a pop up will ask permission to open the chat page in the WhatsApp app. Skype: A pop-up will ask for permission to open the Skype app. If the user does not have it, he will be invited to download it.

The Form section can have multiple uses in your app. Polls, orders, surveys, customer feedback etc... The potential for user engagement is enormous. As you know, we strive to constantly develop our features, especially when they come from your suggestions.  Today we present a new feature for this section, which you have been many to plebiscite: a new confirmation screen before sending the form.

You can find below a summary of the developments and updates made during June, 2019

You can find below a summary of the developments and updates made during May, 2019

Mobile has trained all of us to expect to get what we want, when we want. The impact of this new way of thinking can even be seen in the way we interact with mobile apps. With every extra second your app takes to load, your conversion rates drops by 7%. Making keeping your app running fast a must. For example, when Amazon  decreased their loading time by 100-millisecond, their revenue increase by 1%! And with so many options available in the Stores today, users patience is shrinking. You’ll read here and there that the ideal loading time for an app is 2 seconds. That’s a good average indeed. We will see in this blog post how to stay close or below this threshold. We’ve asked one of our lead developers, Sergio, for some advice on how to optimize the speed of your GoodBarber app. Here are his 3 best practice tips:  

This month a new menu has been published in your back office. It centralizes all your Back Office Settings pages and gives you one-click access to the following pages: Team, it allows you to add members to your team and manage their access rights Preferences: you can choose your app language and default email Cookies, to inform your users of the cookies use of your PWA 404 error, you can customize your 404 page  External connections, to connect your app to external services ( Facebook, Twitter etc.) Data Privacy, to be in compliance with your users privacy  App texts, to customize the generic texts used in your app Backups, where you can back up your app My files, to store files to use in your plugins HEAD tag, allows you to add HTML tags to your PWA HEAD tag

Last year, Google warned developers of a technical change in sending and receiving push notifications. GoodBarber took this change into account by updating the Android engine of your apps. Fire Cloud Messaging, the system used to send and receive push notifications will therefore be the only system in effect from April 11, 2019. You probably missed the announcement by Google and it’s perfectly normal. It’s GoodBarber's job to make sure that your Android app adapts to Google's regular updates (and Apple's iOS app). You can find below a summary of the developments and updates made during March, 2019

The GoodBarber regulars are already familiar with the Live+ add-on since it's been a part of our catalogue for a long time and has attracted many a user.  For those of you who don't know, Live+ is an advanced audio player, allowing you to broadcast an M3U feed, display the title, the artist name, and the album illustration.    The user can share the title of what they're listening to on social networks, as well as buy it. They can view the last 5 items they listened to in the application.

Do you use our Couponing add-on ? So you're going to be particularly interested in what's new this month. If you are not yet a user, they should definitely convince you! These new features concern the back office and will radically simplify the way you manage and analyze your discount coupons: - new sorting options: On the Business > Couponing > My Coupons page, until today you could sort your coupons based on their validity and expiration dates. From now on you can also sort them by: Their number of uses (Most used) Shops - a new management page: You can find the Business > Couponing > My Redeemed Coupons page which allows you to view the list of coupons used, by whom, in which shop, and on what date.

Did you know that a 3 seconds delay causes you to lose half of your users? A figure to reflect upon, especially when every other second you lose another 7% of your users. During the crucial time it takes your app to open you could lose the attention of your users. Even though your GoodBarber app or PWA is build to launch quickly, you shouldn't overlook the importance of this General Design section : the Splashscreen. It allows you to display an image, message or logo while your app is launching therefore catching the eye of your users and improving your chances to keep them interested until your content is displayed. As you can see it is essential to take the time to perfect your Splash screen, its content as much as its design. If the content falls onto your creativity, we are putting our best features forward to help you with the design. Nowadays with so many different devices on the market, it is difficult to imagine and picture how your Splash screen will adapt to various screen sizes. We are now proposing different options to preview your splashscreen.