e-Commerce is a tough competitive market. With large companies taking the main share of the market, what do local, independent businesses have to offer to compete? Shops! Their actual physical location.  Thanks to our new add-on “In-store pickup”, local shops can now increase in-store foot traffic, boosting sales and client satisfaction. 

Top marketing advice for each stage of your app development: pre-launch, publication, post-launch You’ve taken the right step by deciding to create an app. And you already know that promoting your app and setting a marketing strategy will be important for its success.   But sometimes it can be difficult to know where to start.  Or what to focus on depending on if you’re just starting creating your business, if you’re about to launch it, or are now looking to take your business to the next level.  We gathered for you all our best articles to guide you along your journey.  

This month we have something new for everyone! Among the developments made we offer two new features that will delight creators of content apps as well as shopping apps!   Let's start with the Classic apps and the new design. Our ambition has always been to provide you with a product at the cutting edge of technology and mobile user experience.   As the style of the action buttons we offer you is no longer satisfactory, we have updated the design to keep your apps up to date with the current design trends! The update will give an excellent refresh to the user interface of your apps :)  For the Shopping Apps, we continue our efforts by offering a new add-on for your Shopping Cart section: the "Cart Reminder " add-on.  This reminder is an easy and simple way to encourage your clients to complete their purchases, by showing them the products they have left in their cart.    You can find below a summary of the developments and updates made during June, 2020.

Abandoned order, shopping cart abandonment are dreaded terms for online shop owners.  Indeed almost 70% of users will leave a site or app without completing their shopping. What is an abandoned order? Order abandonment is when a shopper gets to the point in their journey where they add an item to their cart and then for some reason decides to leave without taking any further action. For the retail sector, some of the most common reasons for abandonment are issues with shipping and shipping cost, decided to buy in-store instead, lack of payment options, or technical issues.

To continue with our add-ons focused on reducing cart abandonment, we just launched the "Cart reminder" add-on.  The Cart reminder is an easy and simple way to encourage your clients to finish their shopping, by showing them the products they left in their cart. This reminder will work well combined with the "Abandoned order" add-on.   

  One of the key elements when creating your Shopping App is the checkout process and the choice of your payment gateways. But it's not always easy to figure them out. Some of the most common questions we receive are: which payment option should I choose? Should I provide more than one? What if they are not available in my country?  We'll cover in this article the different payment options offered by GoodBarber and their availability depending on your location.  But first, a little reminder....

We are very happy to introduce today a new design update for our Classic platform. At GoodBarber we are always committed to providing a product that is always at the forefront of technology and mobile user experience, as well as adhering to Apple and Google's requirements so that your apps can be successfully published on both stores.  As the style of the action buttons that we offer was no longer satisfactory, we had to make this update in order to keep your apps up to date with the latest design trends. The update will give a great refresh to the UI of your apps.

Maybe you've just started creating your Beautiful App and you find yourself in that moment when you have to decide which plan to choose? Especially when creating an app for the first time, you might be at a loss when it comes to defining your needs. This is where our 30 days trial period comes in handy, to test our features and Add-Ons, giving you a better idea of the requirements to wrap up your project.

This month we are working on features that will delight local businesses! Our first add-on is Offline payment. With this add-on, you facilitate the shopping experience of your clients by allowing them to pay outside the app Next is the local delivery  add-on, which is now available on your Shopping App. It allows you to configure your delivery zones by zip code and offer a fast delivery option to your nearest clients You can find below a summary of the developments and updates made during May, 2020.

Step-by-step guide on how to create a successful online shop with GoodBarber

To continue our series of add-ons dedicated to local businesses, Local delivery is now available for your Shopping App. Delivery is the last step to getting your products to your clients and is just as important as the shopping process. Offering the right delivery option for your online shop enhances the experience and helps clients retention.    Did you know that only 21% of retailers offer an option for fast delivery, while customers expectations in that domain increase? With this new add-on, you’re staying a step ahead of your competition and therefore increase your sales. With Local Delivery,  you can set up your delivery zones by zip code and offer fast delivery to your nearest clients.   

We really take it to heart to constantly improve our Shopping Apps. Following your feedback, we will be launching a series of add-ons perfect for all local businesses. They will allow you to boost your sales, grow your local client base and strengthen your online presence  Our first add-on is Offline Payment. With this add-on you facilitate your clients' shopping experience by allowing  them to pay outside the app

This month we offer you several new features, especially on the Shopping apps side.   As you know, we strive to constantly develop our features, especially when they come from your suggestions. Many of you have asked us and we listened : Mercado Pago is now available as a payment gateway in your Shopping App. ​Launched in 2003, Mercado Pago is an Argentina-based digital payment platform available to consumers and businesses exclusively in Latin America. Since its launch, Mercado Pago has been rolled out across the region in eight key countries: Argentina, Brazil, Chile, Colombia, Mexico, Peru, Uruguay, and Venezuela. You can find below a summary of the developments and updates made during April, 2020.

​As you know, we strive to constantly develop our features, especially when they come from your suggestions. Many of you have asked us and we listened : Mercado Pago is now available as a payment gateway in your Shopping App.

The month of March was disrupted all around the world by the health crisis. Even though the situation is more difficult, the GoodBarber teams have taken steps to ensure that the company's productivity does not suffer. A few weeks ago, we unveiled our new exclusive home-working organization, and it is under these conditions that our technical teams have carried out the developments listed below. We are now in our fourth week of containment and we intend to keep up the pace as long as it takes for the situation to return to normal.  Don't forget to take care of yourself and others by staying home as much as possible! You can count on us to continue to provide you with the best service and allow you to fine-tune your app from the comfy seats of your couch :)  This month we're releasing a new must-have feature for apps that use our Authentication add-on: Sign-in with Apple.   It is Apple's authentication system that relies on the user's Apple ID and is designed to enhance the privacy of user data. Users can choose not to provide their email address to the apps in which they authenticate via Sign-in with Apple. In this case, Apple will create a unique, random email address that will act as a relay between the user and the third-party app.  Apple has announced a change to the Apple Store's guidelines due to the release of Sign-in with Apple: all apps that offer at least one third-party authentication system will now be required to offer Sign-in with Apple.  For you, this means that if you have enabled authentication via Facebook and/or Twitter in your GoodBarber app, Sign-in with Apple will automatically be enabled in your GoodBarber app.  If you only use the GoodBarber authentication system, nothing changes for you :)  You can find below a summary of the developments and updates made during March, 2020.

  Nowadays, mobile presence is essential for businesses. But with so many offers available on the market, it has become difficult for companies to retain their customers. Therefore user engagement is a crucial point in mobile apps and PWA Marketing strategy. One of GoodBarber main goals is to always provide you with the best product to manage your app and engage your users. Today we will highlight one of these tools : Couponing  With the Couponing Add-On, we offer you a great tool to engage and retain your clients. It also simplify how you manage and analyze your coupons campaigns.  

You can’t overestimate the importance of a great logo. It is the face of your business, the core of your branding. Your logo is the first impression of your business and should express the essence of its personality and make a memorable impression. When Steve Jobs was looking to create the logo for his new venture NEXT, he hired Paul Rand who famously billed him $100,000. And Steve Job happily paid for it.  (Paul Rand is also responsible for IBM slatted lines logo, ABC, UPS amongst others.) That should show you the importance of creating a great logo for your brand! In this article we will go over the different options to create your logo and top tips to follow.

Speed is an integral part of web page design. And online retailers know all too well the importance of a page loading quickly. 47% of consumers expect a web page to load in 2 seconds or less, while a 1 second delay in page response can result in a 7% decrease in conversion (source: Kissmetrics). On Feb. 24, 2016: Google launched its Accelerated Mobile Pages (AMP) project with the aim of making it easier and faster to load web pages on mobile phones. On July 1st, 2018 they announced that all new sites will be indexed using mobile-first indexing. 

We announced at the end of 2019, the launch of the Add-ons Store for GoodBarber Shopping Apps. Today, we're happy to offer you two new add-ons that many of you had requested !    Blog Add-on :   You can now enhance your Shopping app and showcase your products under a different angle by writing blog posts.   "Buy again" Add-on :  Shoppers are always looking to purchase products with as few clicks as possible. Especially if they are clients who simply want to reorder your products. The "Buy again" button allows them to renew an order with one simple click.    You can find below a summary of the developments and updates made during February, 2020.  

  What is content marketing?  It’s a strategy of producing and publishing information for your clients that build trust and authority amongst your target audience, it builds relationships and community around your brand, therefore increasing engagements and helping boost sales.   Brands using content marketing have an average conversion rate of 2.9%, while the average rate for brands not using it is 0.5%  You can choose between different platforms for your Content marketing strategy: emails, blog posts, YouTube videos etc... You can adapt depending on your skills and needs. No matter the Content Marketing Platform chosen, the process remains the same: produce content that people want and effectively distribute it to be found via organic search or social media.   

Our Shopping App is constantly evolving and you can already enhance your shop with a few add-ons.  Our latest addition: the “Buy Again" button. With this new add-on, your clients can renew their orders with one-click.  Shoppers are always looking to purchase products with as few clicks as possible. Especially if they know the product they want and they have already purchased it in the past. This new add-on will speed up the process of completing a transaction resulting in an increase in conversion rates. 

Be ready, 2020 will be full of surprises for your apps! For starter, discover a major novelty for your Shopping Apps: a new type of widgets available for your Home: Navigation widgets Don’t wait, try them out! They offer unlimited possibilities to optimize the navigation on your app and guide your clients around your shop :)

The add-on Blog is finally here! You can now enhance your Shopping app and showcase your products under a different angle by writing blog posts.  A blog is a great tool to optimize your content marketing strategy. It allows you to provide useful information to your users, tell the story around your brand, therefore building trust and authority amongst your audience. Also, the more content you publish, the more your PWA will be indexed, driving more traffic towards your shop.

Mobile has changed the landscape of ecommerce and shopping apps have become a must. As a result, brands might be in a rush to create their apps and get onto the Play Store and App Store as quickly as possible.  However the most crucial factor to your e-commerce venture’s success is the quality of your mobile app. But too often businesses make poor choices, overlooking the needs of their clients base and not putting enough time in understanding the shopping experience on their side.  The result? Bad reviews and poor performance.  Here are the most common mistakes to avoid if you want your shopping app to be a success.