Have you ever given thought to taking advantage of trending topics to launch an app for your business or, to advertise your reseller skills to clients while demonstrating your reactivity? Benchmarking trends and other successful applications out there can be a tremendous source of inspiration. In that respect, today we are going to show you how to use our app builder to bring together an already existing community by creating an in-app space tailored to them.

Holidays are a time to relax, disconnect and forget about what is going on at the office. At least, that's what we should be doing in order to recharge our batteries for when we get back, right? But you may have realized that, nowadays, our work often overlaps with our personal life, even during time off. With the internet and the transition to everything mobile, work tends to follow us everywhere. Being aware of it is the first step towards managing this new work / life balance. The second is finding the right organization. 

Interested in creating an app but not so fond of the idea of publishing it to the stores? Maybe your project is not meant to be available to the general public, or maybe you are just not in the mood to go through the publishing process...whichever the case, the Apple Enterprise Account (no special developer account is required for Android apps), allows you to distribute your app only to the individuals you choose—nobody else will see it. Read on for some app concepts that allow you to forget about publishing and create a more personal, exclusive space for the users.

While working in the GoodBarber marketing team, I always dedicate as much time as possible to the support. I love to be in direct contact with our users and take the pulse of our product. Among the questions I receive, every now and then, design comes up. Not only how to design a Beautiful App with GoodBarber, but general principles also, such as how to choose the right navigation mode or how to deliver an outstanding user experience. So, without further ado, let me give you 5 pro tips for mobile app design. See how these little big details can make the difference: 

"Being on holiday is not having anything to do and having all day to do it." - Robert Orben How many of you feel disoriented during holidays? There can be something unsettling when switching from a very frenetic schedule to not having anything to do at all. Sometimes it might even take a turn for the worse, with some of us experiencing leisure sickness (that thing that happens when you catch a cold on your first day off). This is especially true if your Summer plans consist of a staycation.

Several members of the #GBcrew are big football fans. There's even a weekly match, organized by our Lead Android Developer, Sergio. Recently, Euro 2016 made for some excitement around the office, not only was it held in France, but also, with an office in Lisbon, the outcome of the competition was closely followed. What about you? Do you easily get caught up in the football spirit? If the answer is yes, let us explain to you how you can easily combine your passion for football and mobile apps, by creating a Beautiful App for your Supporters Club, without necessarily spending a huge amount of money.

First, we want to say: congratulations! Because if the time has come for you that a competitor agency tries to steal your clients away, it means you are a cut above the rest. Just like other businesses starting to pay attention to your employees is usually a good indicator of your company’s health and notoriety.

An important part of the sales process of an app is the product demo. This may take place before or after the deal has be sealed, but either way, your client will absolutely want to preview the application that will be representing their company before it goes public.

Luís de Gouveia from #TuAppSinLímite Agency shared with us his experience as a Reseller. Read on for some valuable insight and step by step advice! Thinking of selling apps to your customers? Feeling a little bit lost and don’t know where to start? I’m here to offer you some insight into the experience and knowledge of a reseller. Here I will answer each of these questions and more.

Now that you are familiar with the activation process for our Loyalty Card Add-On, it's time to start customizing the design of your Loyalty Card. Through our platform, we make a point of giving you all the freedom you need to make a unique app. And our Loyalty program is no exception. Let's have a closer look at the design settings you can adjust in your back office!

Monetization of apps is a hot topic that everyone wants to know about, and we’ve covered the basics on how to do that via advertising and charging users a fee in the stores. However, there is a whole other concept, possibly the most profitable one, that many people completely overlook. Have you ever considered entirely taking over the app-making process for someone who doesn’t have the time or desire, and charging for this service and final product? While many web and marketing agencies are seeing the great value in adding apps to their portfolio of offerings, don’t let the idea of having to be an established agency scare you away, because it’s not at all a prerequisite. Freelancers, both amateur and experienced, are taking advantage of this large demand that needs to be satisfied, by targeting small businesses whose profits and marketing strategies can be greatly enhanced, just with the the addition of an app.

We have already discussed how to get your app reviewed and how to get PR for your app, if none of these crucial steps should be overlooked, what if the key to success was an effective pre-launch strategy? 

Users are increasingly turning to Instagram over other social platforms. Why? For starters, the content on Instagram is more universal than elsewhere. Also, it tends be more anonymous than Facebook. Although the irony isn’t lost on us that Facebook bought over Instagram for $1 billion…  With that being said Instagram remains a very appealing outlet, especially for businesses looking to grow their brand and especially their brand’s image. Instagram is perfect to help make your brand identifiable, as long as you follow a few guidelines of course. Because if social networks praise spontaneity, with Instagram in particular, when it comes down to marketing, a lot of thought actually goes into what is posted by brands. Images with the most reach are often carefully arranged to fit trending criteria (even when they have an effortless feel), with a clever caption to boot! So, if you want to become a master of Instagram, here’s a few Instagram DOS and DON’TS to get your business on the right track. Read on!

Beacons have been around for quite some time now and are gradually becoming a part of marketing strategies for some of the biggest brands out there. These tiny devices are as powerful as they are mysterious, but one thing’s for sure, they are introducing a new way to buy .  By blending the digital and physical they are taking the user experience one step further, providing a very flexible approach to displaying information about products, the layout of the store or even discounts. Everything is possible, for any kind of business. A few weeks ago we explained how you could implement this technology inside your app thanks to our iBeacons Add-On. A breakthrough update since we believe Beacons are an incredible asset when it comes to developing your business ! However, we are well aware how intimidating these devices can seem at first, so here is an Infographic which will give you an overview of what you need to know about Beacons and how they operate, which should help you overcome your hesitations!

Remember our tutorial about content creation ? Today we are going to share with you a secret ingredient which you can add to the recipe for creating great content: the power of story. It is actually advice which can also prove useful for your business in general. Let us show you how.

Once you’ve published your App on the stores and it is live, it’s time to start promoting it. There are many ways you can get the word out about your app, but today, we will focus especially on getting it reviewed. A very cost efficient manner to get publicity and, hopefully, praise. But, beware, just because it is free, doesn’t mean there aren’t a few ground rules to comply with. And really, we can’t stress enough how important it is to get a review request right. The first impression you give must be perfect, because it is likely your interlocutor will have a limited attention span. After all, you are not the only one approaching him. As a result, you are left with a very narrow window to draw his valuable attention, so make the most of it. Here’s how to best tackle PR , with the help of our Infographic!

They just happen and you’re bound to have to deal with them at some point if you are active on social media: negative comments. It just comes with the territory, the moment you communicate on public platforms, you expose yourself to praise, just as much as criticism, justified or not. When it comes to coping with it, finding the right attitude isn’t easy. Here’s a few guidelines in order to learn to deal with negative comments on social media.

We’ve mentioned before the importance of building a great splash screen  or how your App icon matters. And if you don’t want too much text on one or the other, choosing a great font is still essential when putting your brand out there.  Think of the font you choose as your brand’s voice. You will want something that will make you both stand out and be classic enough so that it won’t seem outdated as trends come and go. 

It’s no secret by now that great content is a significant marketing asset. It’s a strategy which has proven useful time and time again. Even if beneficial to the businesses that rely on it, it can also be quite demanding and time consuming. Small businesses often can’t afford to dedicate an actual team to the task and can, as result, feel somewhat lost when faced with the challenges of content creation. That is why we've decided to put together a quick tutorial for you, to pinpoint the main stages the creative process, with an infographic, synthesizing the information while serving as a reminder for future use ;)

As an app creator you obviously hope your app will be downloaded, but for it to be an actual winner, you most certainly don’t want it to get deleted afterwards. In order to make sure your users stick around, here are some of the most common reasons why apps get deleted within the first minutes, if not seconds, of their being downloaded. Of course, we don’t want to leave you hanging so we’ve included easy to implement solutions to bypass these pitfalls. Read on!

Sometimes updating your app on the App Store can be a hassle, so we decided it was time for us to create a quick and simple guide to walk you through this process and help guarantee the success of your app! 😄

More and more companies are beginning to implement digital strategies in order to organize their online presence. Today, all companies (even the small ones), can benefit from this type of strategy, but for those who have limited expertise and resources for carrying this out, here are 3 questions necessary to reflect upon in order to create the most pertinent and useful digital strategy for your business.

A lot of GoodBarber users ask us the question: Can I create an app that can be used without Internet? This can be a great asset for people targeting users in locations around the world with little or unreliable internet sources, or just for anybody who knows the struggle of a faulty connection. The answer is yes and no. One of the many wonderful things about native applications as opposed to web apps is their increased accessibility. Without internet, viewing the mobile version of an app in a browser is quite difficult. Native apps have a much better chance of being used in non-internet zones, but there are restrictions that must be kept in mind. We will give you all the info you need to know on your constraints specifically within the GoodBarber platform, and some tricks you can use to get around these limitations in certain cases!  

Convincing someone to buy your product is no easy feat, especially for brand new products that have little to no visibility in the market. If you are currently struggling with this dilemma, fear not—there are many things you can do to increase conversion rate and gain new clients. Today we are offering 6 simple tips for your marketing strategy that will help increase customer conversions and boost your sales according to the most popular theory in the marketing psychology field: Cialdini's Six Principles of Influence. Influence is all about psychology. Through many experimental studies, Robert Cialdini , a highly respected psychologist and psychology/marketing professor, found the 6 principles of influence that have helped many brands to understand the mind and strengthen their strategies according to high-potential sources of influence. Take a look at his findings and consider applying the Cialdini principles of influence to your marketing strategy.