Muriel Santoni, Wednesday 7 October 2015

Tailored communication with the Scheduled Push

Push notifications are undoubtedly a must have for effective communication with the users of your app. A while ago, we already provided you with the possibility to send automatic push notifications , notifying your users of the publication of new content in a given section. You’re now familiar with the fact that, at GoodBarber, we like to always give you more possibilities and make your life as easy as can be… We’ve therefore decided to put some hard work into a new version of that feature. Let me introduce to you our brand new Scheduled Push Add-On!
Muriel Santoni, Monday 5 October 2015

How to manage negative comments on social media?

They just happen and you’re bound to have to deal with them at some point if you are active on social media: negative comments. It just comes with the territory, the moment you communicate on public platforms, you expose yourself to praise, just as much as criticism, justified or not. When it comes to coping with it, finding the right attitude isn’t easy. Here’s a few guidelines in order to learn to deal with negative comments on social media.
Isabella Leland, Friday 2 October 2015

5 sleek Google Fonts for your Beautiful App

We’ve mentioned before the importance of building a great splash screen  or how your App icon matters. And if you don’t want too much text on one or the other, choosing a great font is still essential when putting your brand out there.  Think of the font you choose as your brand’s voice. You will want something that will make you both stand out and be classic enough so that it won’t seem outdated as trends come and go. 
Written on Thursday 1 October 2015

The Rise of Health and Fitness Apps

Fitness trackers, pedometers, fitness challenges, « fitspo », the connected world, on the go, on your desktop and on your mobile, is all about health and fitness these days, for better and for worse. Even if the trend isn’t something you’re naturally into, you’re bound to have colleagues, friends or family that have jumped on the bandwagon. Fitness fanatics aren’t the core audience anymore. Health and Fitness apps are now in the top 10 most popular apps in the App Store, before « Food and Drink » or « Photo and Video » (courtesy of Statista)! In fact, the health and fitness mobile app market was already « worth about $4 billion » a little under a year ago, according to a mobile Health Economics report quoted by Digital Trends. It thus definitely seems like a market to have under your radar if you are looking for inspiring ideas to create Beautiful Apps.  Here’s our overview of the Health and Fitness Apps Craze, for the better, of course!
Muriel Santoni, Monday 28 September 2015

Content creation : our tutorial

It’s no secret by now that great content is a significant marketing asset. It’s a strategy which has proven useful time and time again. Even if beneficial to the businesses that rely on it, it can also be quite demanding and time consuming. Small businesses often can’t afford to dedicate an actual team to the task and can, as result, feel somewhat lost when faced with the challenges of content creation. That is why we've decided to put together a quick tutorial for you, to pinpoint the main stages the creative process, with an infographic, synthesizing the information while serving as a reminder for future use ;)
Isabella Leland, Thursday 24 September 2015

Ad blocking going mobile and how native apps can benefit from it

One of the most talked about features of the latest Apple operating system version, iOS 9, is how it now allows its users to enable ad blocking apps. The big question is, will ad blocking become big for mobile or not? Pointers seem to be heading towards a yes. As it turns out, ad blocking apps reached the top spots on the App Store within a day of the iOS 9 release. Crystal, Purify, these are the seemingly innocent names posing as a threat to mobile ad revenues.  
Isabella Leland, Monday 21 September 2015

4 reasons apps get deleted and how to avoid them

As an app creator you obviously hope your app will be downloaded, but for it to be an actual winner, you most certainly don’t want it to get deleted afterwards. In order to make sure your users stick around, here are some of the most common reasons why apps get deleted within the first minutes, if not seconds, of their being downloaded. Of course, we don’t want to leave you hanging so we’ve included easy to implement solutions to bypass these pitfalls. Read on!
João Marcelo Martins, Tuesday 15 September 2015

ANDROID APP: How to nail your update (Infographic)

Even if it is a little simpler to update your app on Google Play when compared to the App Store, it's a process that surely can get better with the help of a Beautiful infographic from GoodBarber, specially made to ensure you succeed and make your life a bit easier!
Muriel Santoni, Thursday 10 September 2015

Over 1500 icons for your Apps

Hello GoodBarbers!  Today, I am pleased to introduce a new update which I am particularly thrilled about, given how particular I am when it comes to design and details! As you might have figured out already I am here to discuss our brand new collections of icons, specifically created so that you can even further customize your Beautiful App. So, let’s have a look...
Pritam Barhate, Thursday 3 September 2015

Trends to Look for in the Mobile Advertising Industry

eMarketer predicted that in 2016, mobile advertising will hit a milestone with $101.37 billion spent on mobile ads. In 2014, mobile ad revenue was $42.63 billion with digital advertisements accounting for 29.4%. In 2016, this percentage will rise to 51.1% of total mobile ad spending.   These numbers exemplify the ever-changing trends in the mobile advertising industry. By the end of the year, mobile ad spending is expected to reach $68 billion with digital ads accounting for around 40%. A few years back this seemed impossible, but with the large global increase in mobile users, companies have started investing in mobile advertising.   This global revolution is bringing new trends to the market. Let's have a look at some of the future trends we expect to see in the mobile advertising industry.
Written on Thursday 27 August 2015

The best features for a Mobile Native App

Hey GoodBarbers,  Summer is close to its end, days are getting shorter and colder, and flashbacks of the happy summer nights are coming back to our minds as a Beautiful Movie. Even for us it's time to take a moment to look back on all that has been done, and enjoy all the beautiful features released this year :) Ready to start?
Arianna Testi, Tuesday 18 August 2015

Mobile Navigation Mode - Grid and Swipe

Hey GoodBarbers, today is design day here at GoodBarber so I will take this opportunity to showcase two of the most popular navigation mode templates and the new details we have just released for them. Ladies and Gentlemen, today's stars are : The Grid and Swipe Navigation Mode!!
Muriel Santoni, Monday 17 August 2015

Multi-Cultural Marketing: Be Open to the World!

"The world is yours to explore" This saying has never been more true than in the past few years, due to the rise of digitalization, increased power of social networks, the lessening of barriers between countries, and international communication being at almost everyone's disposition. However, to do things really well, there are a few key points to take into consideration when addressing an international audience. At GoodBarber, we've taken on the challenge of making ourselves available to different markets all over the world, all while remaining based on our wonderful, but tiny island in the middle of the Mediterranean. 
Muriel Santoni, Monday 10 August 2015

Increase Your Viralness: Study the Behavior of Facebook Users

When setting up a social network strategy, the ultimate goal we are trying to reach is creating interaction with our audience. Appealing information that is widely spread by internet users is the meaning of buzz, and therefore synonymous with boosting visibility. Every community manager is on the quest for more shares, so we often test many types of posts and measure the results in order to understand which has the most impact on our audience depending on the industry we're working in. But let's be pragmatic, maybe first we should try to understand what is motivating us and all of our fellow viewers to share content on social networks—Facebook in particular.  This is the question posed by Neil Patel , co-founder of several American startups, including Quickspourt
Written on Tuesday 4 August 2015

The App Developer's Dictionary Volume I : General Terms

Even when using a simplified platform to develop an app, the number of terms and concepts you need to be aware of can be overwhelming. We've compiled a non-exhaustive guide to some of the most common lingo used in the mobile world, also including GoodBarber-specific terms. Part I of the dictionary includes some of the terms often mentioned in our blog articles, as well as in our responses to frequently asked questions. 
Jerome Granados, Monday 3 August 2015

How Do New GoodBarber Features Emerge?

Before GoodBarber was created, we were amongst the first few companies in the world to develop iPhone applications. At the time, app builders did not exist. The app features we developed were determined by client requests—they told us their needs and we delivered a custom-made product. For example, we created the first version of the M6 Replay app, allowing shows from the famous French TV channel to be viewed on demand, or even the app for the European Space Agency, letting viewers watch the Ariane rocket take off.  Things were going well, but we were dreaming of something bigger. We were dreaming about GoodBarber.  
Arianna Testi, Thursday 30 July 2015

3 Tools to Better Manage your User Base

It's already been several months since we released the User Authentication Add-On, and many of you didn't waste one minute to activate it. Recently we have released another Add-On—let's say the daughter of User Authentication: the User Group, that as you well know enables you to divide your user base into groups and manage the access/restriction of the sections. Now, to anticipate the upcoming release of the new member of this User Family, the Community Add-On, I'm here to show you 3 tools that will help you explore and better manage your Beautiful User Base.
Muriel Santoni, Wednesday 29 July 2015

Apple Developer Account—Latest News

Big news for those who have, or are planning to get an Apple Developer Account. From now on, you won't have to manually renew your subscription each time it's up. Apple recently decided to implement an automatic renewal system for the Developer Program subscription, which means one less thing for you to worry about! You may think this isn't such a big deal, but think again. Maybe it hasn't happened to you, but I've seen many a developer have their app unexpectedly removed from the App Store, just because they forgot to renew their contract. Luckily, this is no longer a risk—you don't have to worry anymore about losing users just because of a moment of forgetfulness.
Muriel Santoni, Monday 20 July 2015

Music—A Considerable Marketing Asset

"Music exists to speak the words we can't explain" Music is a big part of our world—it's the universal language. Today, music plays an integral role in the strategy of many big-name brands, just like design, visual identity, or even marketing as a whole. The times when consumers were open eyes and ears, receptive to any old advertisement have passed, and now it's necessary to raise awareness amongst them and make them feel close to you all through focusing on their main interests. Music is one of the best ways to effectively reach your target, regardless of what your final goals are.  Here are a few things to take into account when building a music strategy: