If you have a publisher account on Google Play, chances are you’ve recently received an email warning you that, as of November 29, 2016, apps that haven’t been assigned proper content ratings may be blocked in certain territories or for specific users, or even be taken off Google Play altogether.

With new mobile centric customer behaviors, monetizing one's app seems to be an attainable goal, now more than ever before. Yet, questions such as which positioning to adopt or, what are the solutions to consider to make a mobile app profitable, remain to be assessed. Ready for a quick overview?

The engagement of one’s app should be monitored closely and your communication strategy adapted accordingly. Thing is, users can fall in love with an app in a second, but they can also be quick to forget about it, unless they are “mobilized”, namely with push notifications. Now, of course, it doesn’t hurt to have an engaging concept to begin with...

Did you know you can keep up with our latest news and updates using the GoodBarber News app? Available on iOS and Android, it features lots of free resources, just a tap away, to make the most of our app builder while staying in the know about all things related to the mobile app market.

We know that monetizing apps is a pressing issue. After all, even if using an app builder reduces development costs, the more cost efficient a mobile app the better. Considering that you are already investing a lot of time and effort into engaging your audience, budget shouldn’t be something weighing you down.

The desktop web is losing momentum, it’s a fact. But, do new user behaviors account for more "digital time" spent on mobile apps? With users transitioning from desktop to mobile, does it play in the favor of smartphones or tablets, websites or apps?

Yesterday, the news broke that Apple released a statement about upcoming App Store Improvements. If you are an iOS developer and have already submitted an app to the App Store, chances are you received the information in your inbox. But, in case you haven’t checked it out yet, let’s look at some of the key takeaways from the message published by the Cupertino company on September 1st, 2016.

The set of loyalty features we offer is a great toolbox to nurture your clients and monetize your app. With a well tailored loyalty program, you can, not only make customers fall in love with your business, but also keep them coming back, with gifts and rewards.

The relationship between representatives and citizens is in constant evolution. But today, more than ever, it’s changing fast, with social networks and a global context. On the contrary, there’s also a growing need for transparency and reciprocity, at a local level. So, let’s discuss this topic everyone is interested in - the exercise of citizenship in a digital world.

Apps are an extremely useful, but unfortunately underutilized tool for the museum industry. Everything a costly, tree-killing brochure provided by every museum does, an app can do more quickly, cheaply, efficiently, and overall better!

As an app publisher considering advertising to monetize your app, you’ve landed in the right spot. Indeed, with our app builder you have the possibility to enable flexible advertising solutions, with the opportunity to manage them first hand. Today, we will also give you a few guidelines on how to avoid annoying advertising practices and make your ad placements more interesting and ultimately, more effective.

Have you ever given thought to taking advantage of trending topics to launch an app for your business or, to advertise your reseller skills to clients while demonstrating your reactivity? Benchmarking trends and other successful applications out there can be a tremendous source of inspiration. In that respect, today we are going to show you how to use our app builder to bring together an already existing community by creating an in-app space tailored to them.

Holidays are a time to relax, disconnect and forget about what is going on at the office. At least, that's what we should be doing in order to recharge our batteries for when we get back, right? But you may have realized that, nowadays, our work often overlaps with our personal life, even during time off. With the internet and the transition to everything mobile, work tends to follow us everywhere. Being aware of it is the first step towards managing this new work / life balance. The second is finding the right organization. 

As you can imagine, each new feature release brings new questions among our team, as well as with our community of GoodBarbers. The launch of our loyalty program was no exception, and to address them, we figured: who of all people to answer your questions better than the ones behind it all?

As entrepreneurs, nothing is more encouraging than taking a step back to look at the road covered so far. It’s the best form of encouragement and self-motivation. But, “happiness is only real when shared”, isn’t it? So today, we’ve decided to share with you the vision behind some aspects of our product you might not be familiar with, as well as a quick immersion into the GoodBarber family. Let's go!

Interested in creating an app but not so fond of the idea of publishing it to the stores? Maybe your project is not meant to be available to the general public, or maybe you are just not in the mood to go through the publishing process...whichever the case, the Apple Enterprise Account (no special developer account is required for Android apps), allows you to distribute your app only to the individuals you choose—nobody else will see it. Read on for some app concepts that allow you to forget about publishing and create a more personal, exclusive space for the users.

While working in the GoodBarber marketing team, I always dedicate as much time as possible to the support. I love to be in direct contact with our users and take the pulse of our product. Among the questions I receive, every now and then, design comes up. Not only how to design a Beautiful App with GoodBarber, but general principles also, such as how to choose the right navigation mode or how to deliver an outstanding user experience. So, without further ado, let me give you 5 pro tips for mobile app design. See how these little big details can make the difference: 

"Being on holiday is not having anything to do and having all day to do it." - Robert Orben How many of you feel disoriented during holidays? There can be something unsettling when switching from a very frenetic schedule to not having anything to do at all. Sometimes it might even take a turn for the worse, with some of us experiencing leisure sickness (that thing that happens when you catch a cold on your first day off). This is especially true if your Summer plans consist of a staycation.

Several members of the #GBcrew are big football fans. There's even a weekly match, organized by our Lead Android Developer, Sergio. Recently, Euro 2016 made for some excitement around the office, not only was it held in France, but also, with an office in Lisbon, the outcome of the competition was closely followed. What about you? Do you easily get caught up in the football spirit? If the answer is yes, let us explain to you how you can easily combine your passion for football and mobile apps, by creating a Beautiful App for your Supporters Club, without necessarily spending a huge amount of money.

With our platform, integrating a Loyalty Card into your app is just one click away. However, even though the set up is intuitive, you might be wondering how to introduce a loyalty program to your clients in the most relevant way. Obviously, usage of a loyalty card varies from one business to the next. We hope that the examples we’ve listed below will help you find the inspiration you need to craft a loyalty program which will make your business enter a new dimension.

Coupons are powerful promotional tools to include in your acquisition and client retention strategy. The potential of m-couponing  is tremendous, to boost sales, increase traffic or improve client retention rates. The good news is that this essential strategy can now be implemented with the GoodBarber technology. In addition to our Loyalty Card and Club Card Add-Ons, with couponing, make your Beautiful App your best marketing asset.

Hello GoodBarbers, We couldn't stress enough the importance of personalizing one's app. That is why, on top of design and attention to detail, we want to provide you with as many tools as possible to customize your app. That's also why we've decided to open a new door by granting you access to advanced customizing options for the texts of your application. Many of you issued that particular request, so that your app perfectly adapts to your concept. Your wish is our command! ;)

Now that you are familiar with the activation process for our Loyalty Card Add-On, it's time to start customizing the design of your Loyalty Card. Through our platform, we make a point of giving you all the freedom you need to make a unique app. And our Loyalty program is no exception. Let's have a closer look at the design settings you can adjust in your back office!

In the wake of our Loyalty Card release, we are glad to announce that our Club Card Add-On is now also available.