We’ve already addressed the fact that an app can help send one’s business to new heights. Nowadays, with mobile navigation surpassing the desktop web, users are quick to turn to their "on the go" devices to search for information, itineraries, and reviews–especially so when it comes to eating out!

Since the release of GoodBarber 4.0 we’ve been intent on improving the user experience for the new back office. Every day we analyze user behavior in the new GoodBarber interface. Studying these patterns has allowed our Product team (designers, ergonomists…) to measure whether our approach is the right one. In other words, do the users navigate the product in the way we had envisioned? Every Product Manager’s dream is to catch a glimpse of how users experience the product, to watch and understand how they react in front of the interface upon discovering it. Thanks to data analysis and Data Driven Design, this dream is becoming a reality. Many tools allow us to collect precious information as the interface is being used. Analyzing this data allows us to have a clear picture of the user’s actual path at a given point in time. From that analysis, designers and ergonomists can perform changes to the product interface in order to improve the user’s journey. Modifications are applied through subsequent iterations. For each iteration, the Product team and the team in charge of data analysis (Data Scientists) measure the impact of the modification, in real time. For a product like GoodBarber, we can tell after just 24 hours whether the modification applied to the back office has had a positive or negative impact on the user experience.  

Discover how some tips and tricks related to the usability of your app can go a long way when it comes to improving the reach of your app, with better assessing your clients' needs or generating satisfaction for instance.

In this blog post, my first collaboration with GoodBarber, I would like to give you a rundown on App Store Optimization, or ASO, which some of you know as the natural positioning, or SEO of applications.

The Menu is used for secondary navigation within your app. Seven different concepts are available—each with its own advanced configuration options. Thanks to this amount of diversity, one of the strengths of GoodBarber 4.0, the Menu completes the Home, finely distributing traffic within the app.

The Home is the first screen of your app—and a very important one obviously. It is a pivotal element around which everything else falls into place. GoodBarber 4.0 introduces a modular system, ultra flexible, to manage the Home and make it the starting point of a unique user experience throughout your app.

Discover the new GoodBarber 4.0 features revolving around a mobile UI first approach, across devices, and the innovations introduced by the new version of your back office.

Progressive Web Apps are all the rage. Let's take a closer look at some powerful use cases and dive deeper into the technology fundamentals of PWAs.

In our last article we insisted on the growing influence mobile has on our every behavior, including desktop usage and expectations—an influence which has made room for a new concept, Progressive Web Apps. Today we will dig deeper into what makes up a PWA and how it operates.

Now that you’ve built the perfect app for your restaurant, the perfect tourism app, or "insert your area of expertise" app, it’s time to start engaging your audience. One of the most effective ways to make sure your users don’t forget about your app? Push notifications. Now, if you are wondering how to up your notification game, here’s a clue: 🙂

Learn how to create the perfect app for your restaurant in a few easy steps, from design to features and content. We've got you covered in this step by step tutorial, and with tips and tricks to customize your beautiful app along the way.

Getting together around food is such an important part of so many cultures that restaurants are probably never going to go out of fashion. That being said, with globalisation, the competition has never been more fierce. Traditional cuisine is challenged by new eating patterns (snacking, food trucks) and new consumption habits (such as fast deliveries at any time of day). Interestingly enough (for us), technology is playing an increasingly important part in the evolution of dining behaviors.

Does your restaurant need a beautiful app? In a digitally driven world, it sure does. But the real question is, do you have the right concept for it? Here are some guidelines to create the right app for your business.

After an unsettling year, let’s hope 2017 will bring some extent of consolation and comfort. Think this context has nothing to do with your business? Think again.

A few years ago still, blogging seemed like the ideal medium to make one's voice heard. Very few people were covering the same subjects so it was easy for early adopters to emerge as experts in a specific category. Nowadays, even though monetization has never looked easier, it's also become more difficult to stand out and, most importantly, to keep the attention of ever more disrupted users, attracted by more entertaining formats (such as YouTube), and more instantaneous forms of communication (like Snapchat or Instagram). Bottom line is, it's never been harder to keep a loyal audience. 

Edit: Apple decided to give developers additional time to prepare their apps to comply with the requirements of App Transport Security (ATS). Until a new deadline is confirmed, rest assured, you now know that our beautiful team is ready ;) As of January 1st, 2017, the App Store will introduce a new requirement for all iOS apps. Developers will have to use HTTPS connections rather than HTTP for all app requests. If an app fails to comply with this new security feature, it will be mandatory to provide a justification upon the review of your app by Apple, or else, it will be rejected.

With our app builder, anyone can build apps, one project at a time, but one can also use our Unlimited apps offer and start selling apps to clients. A business opportunity which attracts developers, looking to give clients back office access easily, designers, with the skills to customize the look and feel of an app through our API settings Add-On, and also, agencies. Some clients have even started their agency with GoodBarber only. So, to finish the year with a bang, today, we give you top quotes from our Resellers, to inspire you for the year to come.

Attention GoodBarbers, this year again, Apple made its Winter Holiday Schedule public. In case you didn't get the memo, please find the company's announcement below:

Christmas season is upon us! Make sure you've got these 4 Christmas marketing basics covered and turn your clients into loyal customers this holiday season.

Learn how to make the most of your mobile app around Holidays and Special Seasons, to increase profits and boost your sales, with Couponing to boost your sales, and more!

Discussing DIY, teaching students app creation and "What is a maker" with Iris Lapinski, Founder and CEO of Apps for Good.

While attending Web Summit, we've sat through several conferences, with speakers ranging from the likes of Ryan Hoover, founder of Product Hunt, to actor Joseph Gordon-Levitt (also director of hitRECord company), or yet again, Till Faida, Founder & CEO of Adblock plus. All this to say that  topics, as you can imagine, address all sorts of problematics. Today, we give you the best of: "Winning in the app economy", with key takeaways from Scott Arpajian, CEO, Softonic, and Charles Manning, CEO, Kochova :

Of course Halloween isn’t the only time of the year your heart rate leaps! Being an App creator is a stressful, scary at times, business anyway. We just thought it’d be fun to tackle 4 App Creator nightmares and see how, with the right attitude and a little help from us, making or running an App can become a dream come true ;)

Creating an app is all about getting user feedback. Not only will it make or break your app, but it can also help define your concept, even before you actually start creating your app. Learn when and how to get user feedback with our advice.