Millennials are a crucial target these days. Born between 1980-2000, they are a difficult target to reach, but once you have them hooked you’ve secured yourself an engaged crowd. Basically, often early adopters, they can make or break you. In the mobile industry in particular, they are a target group: technology is an inherent part of their daily lives, day in and day out. But regardless, their attention is difficult to catch. Reason n°1: they are overwhelmed by solicitation. Reason n°2: they are demanding users, easily rushing from one thing to the next when they aren’t satisfied.

Sunset is one of the 50+ themes available in your GoodBarber backend. Use it as a starting point to create your Beautiful App.   

Mobile World Congress 2016 has been a very good edition for our team. It was the 4th participation of GoodBarber as an exhibitor, and the experience was full of intense pitches, demos, feedbacks and meetings. Over the years, we get to see more and more friendly faces in the crowd and some of them have now become customers. It's always a good experience to meet with them in person. Having a chat with our customers is the most rewarding feeling and their feedback is valuable to keep on pushing ourselves to enhance GoodBarber.  Mobile World Congress was also the perfect occasion to make contacts with other people in our industry and exchange ideas. This year, we organized a MeetUp to get together with our resellers, journalists, bloggers and anyone curious to have a chat in a more relaxed atmosphere about our product. We shared our big highlights for 2015 and gave a preview of what's in the pipe for 2016. It was amazing to discover the powerful use that some of the attendees are making of our product. It was very inspiring. Sure MWC can be tiring at times, we probably drank too many cups of coffee for our own good, saw very little of Beautiful Barcelona, but, at the end of the day, we got the most energy from the people we met along the way! 

When you look at Barbichette you can’t help but think that our paths were meant to cross at some point, right? We not only share a passion for moustache with this French Fashion, Lifestyle and Tech blog for Men, but also a passion for attention to detail and design. The Barbichette team shares the adventure of creating their first mobile app with us!

Hello GoodBarbers!  It's still one of our favorite rendez-vous year after year, and so, we are pleased to say that we'll be attending Mobile World Congress  again this year, in Barcelona. As you already know, 2015 was an eventful year for us and we can't wait to share our new releases during this crucial and prestigious event. Sara, Arianna, João , Dominique and Jérôme are taking off for Barcelona soon. They will stay there for 4 intense days, looking forward to meeting with passionate actors of the mobile market and exchanging ideas, as well as sharing the results of our team's hard work since the last MWC. GoodBarber Open Product, Social Features, .. The list is long! We'll be expecting you in Hall 8.1 - D41, in the France Pavilion, stand n°10. You can come by anytime during the 4 days of MWC, but you can also book a meeting with us, here ! Given the dimension and challenge that is such an event, we are hosting a special Meet Up  once more, on Wednesday February 24th, which will allow us to interact with you guys in a more relaxed atmosphere :) Our Beautiful Team can't wait to be on the go, See you in Barcelona!

Hello GoodBarbers, Today we are introducing a very powerful update for one of the most important communication tools for your Beautiful App: push notifications. Our Scheduled Push Notifications Add-On has already got you covered when it comes to keeping your audience posted on your updates. But, as you already know, when it comes to push notifications, quality over quantity is key. At GoodBarber, we value the quality of the user experience, which is what our developers had in mind when crafting our brand new feature: Push Settings. Let’s see how this feature will make your life easier ;)

Creating an app for the first time is an adventure, one that can take your business into a new dimension! But like with all adventures, it's best setting out on this journey with a few essential steps in mind. We've got you covered with our latest Infographic which focuses on what you should have in mind before getting started ;)

Last week we introduced ForTwo   as one of our Top 5 Beautiful Apps of 2015. It's also a clever app, one that allows you to find the right plan for your mood of the day, for two, in your city. We had the pleasure of interviewing Samuel Acera, CEO and co-founder of ForTwo. He explained to us the concept behind his app.

Hello GoodBarbers, We are kickstarting 2016 with one of our technical team’s latest accomplishments. This January, let’s make your Beautiful App more… SOCIAL! We are indeed introducing a much-anticipated feature, bringing a lot of added value for your app: the Chat Add-On. After the many highlights of 2015 and notifications updates, with the Scheduled Push, Geofencing and iBeacons, this is definitely another big step forward!

Today Daniel Medina, founder of Webadictos, tells us the story behind his app and its new look.   Two years ago we launched the app, WebAdictos, for iOS and Android  using the GoodBarber platform. Now, two years later, we are announcing an update thanks to a direct collaboration with the team at GoodBarber. They have helped us with everything relating to the technical and design-based aspects of the newest version.

We have already discussed how to get your app reviewed and how to get PR for your app, if none of these crucial steps should be overlooked, what if the key to success was an effective pre-launch strategy? 

"It’s all about the notifications, not the apps", this quote by Fiona Spruill, head of global growth at Meetup, really struck a chord. Not that we don’t believe in Beautiful Apps anymore ;) But, we do agree that push notifications are among the most effective tools you can use to engage your audience. However, as we have often stated, we also believe they can be your own worst enemy. Remember our blog post about 4 reasons apps get deleted? An invasive use of push notifications is often to blame. 

2015 has come and gone and the new year feels like a blank slate, ready to be filled with new projects… Year after year, it’s the time most of us decide to take resolutions… Now, guess what our resolution this year is? To make sure you don’t give up on them come the end of January! With that in mind, we are going to take these New Year’s resolutions together and stick to them. Tried and true, they all come from experience and are bound to make your life at work easier ;)

After our flashback of 2015 and its highlights , it's time to unwind and celebrate New Year's Eve! For those of you who enjoyed our Christmas playlist , we've decided to keep the fun going with a Happy New Year playlist this time: 10 songs to keep you entertained until the "Final Countdown"!

2015 it’s (almost) a wrap! With the year coming to an end, it’s the perfect time to look back on what we’ve achieved. With design remaining at the core of our strategy , that doesn’t mean we didn’t innovate in many other directions… Ready for a flashback?

2015 was an eventful year for GoodBarber! We traveled to Paris, Cannes, Florence, Pisa, Todi, Las Vegas, Barcelona  and welcomed new team members from around the world in our beautiful island of Corsica... We released exciting new features: geofencing, beacons, the scheduled push, the QR code reader, the community add-on, authentication... We announced GoodBarber Open Product, a new development which is going to open new horizons, for us and for our users with developing skills. We like to think that this is just the beginning of a long adventure and we hope you will be on board for 2016! But for now, it's time to celebrate and enjoy the Holiday Season! So, without further ado:   MERRY CHRISTMAS!

A Beautiful App is first a concept. Whether it is tied to an existing business or not, a mobile application must have its own purpose. In order to help you create a Beautiful App which is best in line with your project, we make a point of providing you with an ever increasing choice of sections and connectors. But sometimes, what you need is actually already in front of you. Indeed, in some cases, it doesn’t take much to create an outstanding Beautiful App…

Attention GoodBarbers,   This year again, Apple made its Winter Holiday Schedule public. In case you didn't get the memo here is the company's announcement below:

Content Marketing has been big for quite some time now, and more and more companies are turning to it as they start to understand the stakes. Content creation is a time-consuming process which doesn't necessarily come easy to all businesses.  One thing's for sure, content is here to stay and 2016 will certainly see new developments unfold for those already relying on it as a strategy or considering it. Let's have a look at one of the major trends for next year: how quality matters when it comes to the content published by businesses.

Christmas is in the air! Surely you haven't missed the release of our Do It Yourself Christmas by GoodBarber app (also available on Android here). It's possible that you've also started to give some thought to which presents you'd like to see under the tree. On that note, here's our wishlist for Christmas, which might make for present ideas for yourself, or the geeks in your life, for every budget!

Users are increasingly turning to Instagram over other social platforms. Why? For starters, the content on Instagram is more universal than elsewhere. Also, it tends be more anonymous than Facebook. Although the irony isn’t lost on us that Facebook bought over Instagram for $1 billion…  With that being said Instagram remains a very appealing outlet, especially for businesses looking to grow their brand and especially their brand’s image. Instagram is perfect to help make your brand identifiable, as long as you follow a few guidelines of course. Because if social networks praise spontaneity, with Instagram in particular, when it comes down to marketing, a lot of thought actually goes into what is posted by brands. Images with the most reach are often carefully arranged to fit trending criteria (even when they have an effortless feel), with a clever caption to boot! So, if you want to become a master of Instagram, here’s a few Instagram DOS and DON’TS to get your business on the right track. Read on!

Today we present the evolution of the app from WWWhatsnew. The case of a success app that reinvents itself everyday in order to continue to surprise its users in the mobile world. WWWhatsnew started with GoodBarber Salvador and since then, the app has only continued to improve. Juan Diego Polo, founder of WWWhatsnew explains their history to us ;)

What a world we live in. Not too long ago, all cellphones could do was make calls, send out a few lines of text, and play simple, monochromatic games like Snake (though, let’s be honest – no mobile game has ever been better). Then, in 2007, came Apple's iPhone – this weird, newfangled device that many people initially scoffed at – and the entire mobile industry has never been the same. Thanks to the popularity of the iPhone, countless companies followed suit and soon rode the touchscreen smartphone wave, which pushed what Apple was initially going for into several bold, new directions.  Nowadays, people are more connected than ever. The proliferation of smartphones with advanced mobile internet capabilities has made sure of that. And with the ability to easily and quickly download countless social apps with tons of rich media features, getting in touch with friends, family or colleagues has become more than just typing out simple messages.  You can share photos, videos, life events, play games with friends, chat in real time, engage in video calls, and so much more. With a plethora of powerful social features already at any mobile device owner's disposal, one has to wonder: has the envelope been pushed as far as technologically possible? Where is all this headed?

So, your app is published on the Stores and you are, obviously, very proud of it. Now, what you want to do next is increase your number of users, right? In this article, I will share 5 tips to illustrate what can be done to create a real community around your app.