What a world we live in. Not too long ago, all cellphones could do was make calls, send out a few lines of text, and play simple, monochromatic games like Snake (though, let’s be honest – no mobile game has ever been better). Then, in 2007, came Apple's iPhone – this weird, newfangled device that many people initially scoffed at – and the entire mobile industry has never been the same. Thanks to the popularity of the iPhone, countless companies followed suit and soon rode the touchscreen smartphone wave, which pushed what Apple was initially going for into several bold, new directions.  Nowadays, people are more connected than ever. The proliferation of smartphones with advanced mobile internet capabilities has made sure of that. And with the ability to easily and quickly download countless social apps with tons of rich media features, getting in touch with friends, family or colleagues has become more than just typing out simple messages.  You can share photos, videos, life events, play games with friends, chat in real time, engage in video calls, and so much more. With a plethora of powerful social features already at any mobile device owner's disposal, one has to wonder: has the envelope been pushed as far as technologically possible? Where is all this headed?

So, your app is published on the Stores and you are, obviously, very proud of it. Now, what you want to do next is increase your number of users, right? In this article, I will share 5 tips to illustrate what can be done to create a real community around your app. 

Hello GoodBarbers! Are you in the Christmas spirit yet?  Our team got started really early this year to imagine fun surprises and make sure they are ready come December 1st. So, what is in store this Holiday season? First, head to our Facebook page and discover our Beautiful Christmas by GoodBarber  Advent Calendar  which should keep you entertained until Christmas and which will, with a little bit of luck, bring you lovely presents under the tree! 

AppDays 2015, it’s a wrap! And it's been a whirlwind! It’s time for us to reflect on that short but busy adventure… These past two days attending AppDays have allowed us to immerse ourselves into the mobile world and to meet with countless protagonists of our ecosystem. With 722 participants, 18 exhibitors and over 60 conferences and workshops there wasn’t a dull moment.

We help you create Beautiful Apps year round, but don’t think that means we can’t stare at another app once the working day is done! Not only do we have to keep up to date with the new apps released out there, but we also have our favorites. If you are curious to find out what the apps on our team’s homescreens are, here’s a glimpse.

Update 2: GoodBarber at the AppDays 2016 : Feature Templates, Open Product... Update: GoodBarber Open Product is launching soon. If you are interested to be among the first to download it, you can request to be notified the minute we open the doors.

Beacons have been around for quite some time now and are gradually becoming a part of marketing strategies for some of the biggest brands out there. These tiny devices are as powerful as they are mysterious, but one thing’s for sure, they are introducing a new way to buy .  By blending the digital and physical they are taking the user experience one step further, providing a very flexible approach to displaying information about products, the layout of the store or even discounts. Everything is possible, for any kind of business. A few weeks ago we explained how you could implement this technology inside your app thanks to our iBeacons Add-On. A breakthrough update since we believe Beacons are an incredible asset when it comes to developing your business ! However, we are well aware how intimidating these devices can seem at first, so here is an Infographic which will give you an overview of what you need to know about Beacons and how they operate, which should help you overcome your hesitations!

Santa is already on its way and we know what it will be bringing in his sleigh. At least for you GoodBarbers! A lot of surprises are in store this season. The fun will begin December 1st... Make sure you don't miss a thing and catch up with us on our Social Networks ;) TwitterFacebookInstagramPinterest

There are all sorts of Apps out there in the stores, but what part does "content" play? What’s the public appetite for Apps with a lot of content? One could be quick to pin down App users as hurried consumers who don’t stay for too long in one (virtual) place. But, a recent study issued by the Yahoo Developer Network seems to hint at the contrary.

Hello GoodBarbers! Big news for our Turkish friends! Hazal, our new Turkish Country Manager has a few surprises coming your way to celebrate her arrival… From now on, you can administrate your back office and your apps in Turkish :) And since we make a point of providing you with a very powerful tool, while being user friendly, you can also count on our support team to deliver assistance in your mother tongue! We can’t wait to see how creative Beautiful Apps from Turkey will be :) Stay tuned, the GoodBarber Turkish adventure is just starting!

Hello GoodBarbers! Updates are pouring in these days. Have you started customizing the icons in your App  yet? Well, here's another update to play around with the design of your app. The importance of the Calendar section can’t be denied. Many of you are making use of it in your Beautiful App to promote your events. We already improved it this Summer with the possibility to add content into the section, directly from the back office of your app, without requiring an external source.  We are now taking things further and allowing you to properly shed light on your events with 3 new templates to display your events details :) Let’s take a closer look at them…

Learn How to update and replace main features icons within your app

​Hello GoodBarbers, Today I’m very happy to introduce to all of you a Beautiful App coming straight from Italy: Tom’s Hardware Italia. A mobile application every ‘technology addict’ should have in their smartphone. Check out our interview below with Bruno Gulotta, Sales & Marketing Manager of Tom’s Hardware Italy, who explained to us how the project came to be.

Virtual Reality rhymes with enormous possibility. Something Facebook sensed when it acquired Oculus Rift for $2 billion a little over a year ago. But what now? What can we expect out of Virtual Reality aside from the gaming community’s expectations. According to the MIT Technology Review: "The dominant way most consumers will experience Virtual Reality will be on mobile devices". A projection which encouraged us to have a look at the future of VR. Are you coming with us?

If you are familiar with GoodBarber you probably know by now how attached we are to our Corsican heritage. It is therefore with great honor that we introduce today the showcase of the Fesch Museum App. A cultural symbol of our city which has now gone mobile thanks to a great collaboration, the details of which Alexandre Vican, in charge of Digital Development for CAPA, was willing to share with you.

Remember our tutorial about content creation ? Today we are going to share with you a secret ingredient which you can add to the recipe for creating great content: the power of story. It is actually advice which can also prove useful for your business in general. Let us show you how.

Hashtags are more a thing than ever. First used on Twitter, they are now getting big on Instagram, but also Facebook and Google +. But, do you really know how to use them for your business? More than a mere character, the hashtag, if used correctly can significantly improve the way you communicate with your audience.   How? Let GoodBarber show you the way ;)  

Mobile devices are everywhere, even at school! But they can’t possibly be reduced to their disruptive effect on students’ attention. They can actually prove quite useful, or to be more precise, School Apps can. Not only by engaging students, but also parents, teachers, and so on. So, here’s our overview of why we think School Apps are here to stay.

Hello GoodBarbers,  We are on a roll! Here comes a new update! After the Scheduled Push Add-On and Geofencing, it is now time to talk about the Add-On which will send your business into a new dimension: the iBeacons Add-On! This Add-On has a huge potential, and I am certain that it will spark a lot of amazing ideas to make the most of your Beautiful App ;) Let’s take a closer look…

Once you’ve published your App on the stores and it is live, it’s time to start promoting it. There are many ways you can get the word out about your app, but today, we will focus especially on getting it reviewed. A very cost efficient manner to get publicity and, hopefully, praise. But, beware, just because it is free, doesn’t mean there aren’t a few ground rules to comply with. And really, we can’t stress enough how important it is to get a review request right. The first impression you give must be perfect, because it is likely your interlocutor will have a limited attention span. After all, you are not the only one approaching him. As a result, you are left with a very narrow window to draw his valuable attention, so make the most of it. Here’s how to best tackle PR , with the help of our Infographic!

We told you we’d be back in Italy after Todi AppyDays 2015 ! This time we were headed for Pisa and the Internet Festival 2015 . Here’s the recap of Jerome, our CMO, and Arianna, our Marketing Manager, who both made the trip to beautiful Pisa.

Hello GoodBarbers !  Today is a big day for GoodBarber because I’m about to present you with the result of months of hard work… I’m talking about a new Add-On which you can now find in our store. Yesterday, we introduced the Scheduled Push Add-On , which was the first of a series of updates. And it is now the turn of the Geofencing Add-On to be in the spotlight!

Push notifications are undoubtedly a must have for effective communication with the users of your app. A while ago, we already provided you with the possibility to send automatic push notifications , notifying your users of the publication of new content in a given section. You’re now familiar with the fact that, at GoodBarber, we like to always give you more possibilities and make your life as easy as can be… We’ve therefore decided to put some hard work into a new version of that feature. Let me introduce to you our brand new Scheduled Push Add-On!

They just happen and you’re bound to have to deal with them at some point if you are active on social media: negative comments. It just comes with the territory, the moment you communicate on public platforms, you expose yourself to praise, just as much as criticism, justified or not. When it comes to coping with it, finding the right attitude isn’t easy. Here’s a few guidelines in order to learn to deal with negative comments on social media.