5 App Trends for 2015 that you should know
blog_write_no_author Thursday 15 January 2015
Everybody is wondering what the next big thing in the app world for 2015 will be. We aren't psychic, but we have a few ideas based on our expertise, our market analysis, and the evolution of technology about the most exciting inventions big companies and brands will bring us during the next year, as well as the needs and concerns of consumers.
We have known one thing from the start: mobile will lead. Mobile is like a little computer that we bring everywhere with us. It's becoming smarter, more relevant, and let's face it—something we are completely dependant on. What we expect to see this year is apps that are much more customized to consumer needs. They will provide more relevant and personal information, geo-targeting content, app extension for wearable devices, more mobile security, and more opportunity for engagement.
Today, we are offering you a look inside the future technology market. So, be our guest and jump into our time machine to discover the next App Trends for 2015.
The Super Powers of the Video
blog_write_no_author Monday 12 January 2015
A huge trend of 2014, videos have become an unavoidable means of communication. Read on to find out why and how to use them efficiently...
The video has the ability to greatly increase the popularity of a site, and there are many who can attest to this.
The video is a multipurpose communication tool that proves to be pertinent to several stages of client relations: it encourages interactiveness and increases user engagement on sites.
Video content can also, under certain conditions, boost the SEO of your site.
In fact, a video has 53 times more of a chance of coming up on the first page of a Google search than written content does. However, remember that only written characters are taken into account by Google search algorithms. To improve your SEO through a video, you will have to pay a lot of attention to the title, the description, and the key words you have chosen. If you take this criteria into account, your video should be able to considerably increase your visibility on the internet.
To give you an idea of the super powers that video content has in strategic marketing, a study done by Forrester revealed that "from this point on, an online video may have more of an impact than a 30 second television commercial".
So, are you convinced by the considerable advantages that video content is offering us?
Now we will have to develop a strategy that defines the type of video and the channels of communication that you should use.
What better way to enlighten you than to show you how we, at GoodBarber , have decided to use the video?
[Facebook] Guidelines to Promoting your Mobile App in 2015
Written by Catarina Crespo on Monday 5 January 2015
This month, Facebook introduced a new algorithm for News Feed algorithm for 2015 that will change the way we receive content on the most prominent page on Facebook.
If you don’t know about the new guidelines yet, this will be a valuable article for you. We will explain in detail what you should know about the new guidelines for Promotions and Advertisers on the News Feed and how you can optimize your mobile campaign.
“EKOIA”- The key of social media engagement
Written by Laura Mas on Wednesday 31 December 2014
As there are 1.3 million apps available in the market, user engagement has become a key factor in the success of an application. Today, I'll show you how to achieve this engagement on social networks through five steps (Exist, Know, Offer, Identify, Award).
Scrum Report for the end of 2014
blog_write_no_author Monday 29 December 2014
Voilà! The last features released for this 2014, plus the recap of all the most important features released during this year.
GoodBarber Wishes You a Merry Christmas!
Written by GoodBarber Team on Thursday 25 December 2014
We want to wish you Happy Holidays and a very Merry Christmas!
See you in 2015!
The GoodBarber team
How Powerful can Facebook be for Your Mobile App Promotion Strategy?
Written by Catarina Crespo on Thursday 18 December 2014
Facebook is the largest online social network and according to Facebook stats has more than 1 billion monthly active users. Almost 90% of worldwide active users are using mobile phones to check their news feed, chat with friends and update their Facebook profile.
There is no doubt that Facebook has conquered most of the world's internet users and brings to the table a great opportunity for brands, companies and entrepreneurs to launch their products with a low budget or even, for free.
The mobile apps promotion are not an exception.
In the last two years, Facebook has improved the advertising tools for mobile promotion, becoming more successful than conventional Facebook ads. The variety of advertising formats, the deep segmentation (gender, language, interests, behavior, connections, pages), and the placement of your ads on the News feed helps to increase the number of downloaded apps, the app's engagement and retention of app users.
These facts also contribute to achieve a more relevant position through search tools of Google Play and Apple's App Store. But let's understand how it works in detail.
[Video Tutorial] How to Change the Icons of Your App's Menu
blog_write_no_author Tuesday 16 December 2014
When you design your app, you may choose between a variety of different navigation modes.
Some of those navigation modes include icons for each individual section.
In this video tutorial, we’re going to show you how to:
- Add sample sections to your app to visualize the structure of the menu
- Set the icons of your app after you’ve chosen your navigation mode
- Upload your own personal icons
Beyond the Demographics - Tips to Know Your Users
blog_write_no_author Tuesday 9 December 2014
With the advent of mass production, mass advertising was invented too. In the 60s, the goal of most marketing strategies was just to get as much views of their ads as possible. Television spots and street posters were the most popular media because with those means of communication marketers could easily and quickly spread their message throughout the whole country.
These were the days of glory for marketing agencies like the fictional Sterling Cooper Draper Pryce in Madmen; these agencies could make big money with a poster and a catchy line directed to the general “frustrated housewives” category of consumers. The segmentation was mainly demografic: marketers based themselves on age, sex, income and such other general features...
No need for me to tell you that their business model would never work today. It has become increasingly complex to segment a market in any sector. Also, the overload of marketing messages that consumers have been bombarded with over the last decades has made them much more insensible to any communication, so to reach them you really have to stand out.
This is why it’s important to really know who you are targeting, so that you can give them something thats truly interesting.
A New Girl on the Team
Written by Muriel Santoni on Thursday 4 December 2014
Hi GoodBarbers !
My name is Muriel , and I'm the new French Country Manager of the Marketing Team.
Coming from Ajaccio, I always wanted to stay in my native region of Corsica, which is very important for me. I wanted to show people that there is no need te leave the island to succeed in school or in our professional life.
I'm not trying to say that being open to the world is a bad thing (I myself decided to leave Corsica for a 4 month internship in Italy, in the Camogli area), but I wanted to prove that Corsica could offer a lot of good educational and professional opportunities.
Therefore, I studied at the University of Corsica, in Corte. I had the great opportunity to be a part of the first class of the Master in Management Science, with a specialization in Marketing, at the Institute of Business Administration of Corsica.
After my studies, I really wanted to find a young, dynamic and innovative firm, compared to the local business environment... That's why, when I found a job offer at GoodBarber, I didn't hesitate, I immediately applied, and here I am !
As you have understood, I will be in charge of the French language market, but it's my first day so I still have a lot of stuff to learn... !
Outside of work, I like to go out and have a good time with my friends and family, but I also enjoy strolling in my little attic appartment, playing guitar, and drinking liters of tea...
See you soon !
App Permissions and Protecting Privacy
blog_write_no_author Wednesday 3 December 2014
Many users will have heard about the access apps can have to their devices, and if you install apps on an Android device, you'll immediately see what the app you're about to install can do. This leaves many users justifiably worried, especially as some of the stated permissions are quite opaque-sounding and very difficult to understand. Also, one and the same permission can be used to do different things in different apps.
Like any other native application, an app built with GoodBarber also requires a number of permissions in order to work properly and offer the best possible user experience. However, the list of permissions required might at first seem somewhat intimidating to you or your users. That's why today we'd like to take the time to explain what permissions a GoodBarber app requires, and the rationale behind every permission.
Scrum Report #0: New Features
Written by Arianna Testi on Monday 1 December 2014
Some time ago, we started working with a new methodology called the Scrum method to organize the work of the developer team at GoodBarber.
This methodology enables our developers to release very nice features every 15 days.
In this article I want to show you the list of all the new features released after the launch of GoodBarber 3.
Making the Most of the New iPhone
blog_write_no_author Monday 24 November 2014
Ever since the launch of the new iPhone, we've been working to make sure that GoodBarber makes the most of Apple's new screen sizes.
The changes we've made ensure the perfect display of all of your graphic elements, both on the iPhone 6 and the iPhone 6 Plus, but also on all other iOS devices.
From the Football Player to the Fan... A Relationship Built Through an App
blog_write_no_author Thursday 20 November 2014
What I love most about the support service of GoodBarber is the personal relationship that they build with the clients. It's difficult to get past the barrier of internet to allow a personal, almost face to face communication. But from the feedback of our many users, I believe we successfully manage to overcome the distance.
I'm so happy and proud to have been contacted by one of our clients who wanted to share the success of his app with us.
Hey Miss DJ... Turn GoodBarber Up!
Written by Catarina Crespo on Thursday 20 November 2014
I'm Catarina Crespo , I've been living in Lisbon and I am the new Country Manager of the Portuguese and Brazilian markets.
I come from a country of great sailors to discover the most beautiful mediterranean island: Corsica.
I have a master in Public Relations and Communications and I've worked for the last 5 years in Portugal as a Digital and Social Media Manager of leader brands. I've followed the boom of brands in social media were likes, shares, tweets and views became my daily goals.
I consider myself a creative, curious and entrepreneurial person; Once I've made my own music program and I'm still managing other projects. I'm a big fan of traveling, music, documentaries and I am a DJ.
I just landed in this small French paradise and I'm really surprised by the landscapes, French culture and the gastronomy: “c'est magnifique”.
I believe that this experience will be as good as GoodBarber is for it's clients.
Well, let's find out ;)
6 Rules to Make Great Push Notifications!
blog_write_no_author Monday 17 November 2014
As you are already familiar with, you can manage your Push Notifications directly within your GoodBarber backend. But what are some of the key options at hand you should especially pay attention to? Read on for some useful tips to improve your communication.
Server Maintenance on Monday, November 24th
Written by Erik Rossen on Monday 17 November 2014
We will be undertaking routine server maintenance from:
Monday, November 24th, 9:00 PM Central European Time (UTC +1)
Tuesday, November 25th, 5:00 AM Central European Time (UTC +1).
Please be aware of the following:
- The access to all backends will be locked, and any builds in process will be aborted. Please ensure that you save any modifications before maintenance begins.
- The applications will continue to work normally. However, be aware that content from external sources (WordPress, YouTube, etc...) won't be synchronized until after maintenance is completed, should you update those content sources during maintenance.
We apologize for any inconvenience this may cause, and thank you for your patience and understanding.
A Powerful Section, Simply Called Menu
Written by Jerome Granados on Friday 14 November 2014
Today, let's discover a very powerful section recently added to GoodBarber. It is called Menu and it has only one purpose: to give you the power to create a multi-level navigation inside your app.
A new Latin Breeze is Blowing in the Offices of GoodBarber
Written by Laura Mas on Thursday 13 November 2014
I am Laura Mas Martín , the new member of GoodBarber’s marketing team.
In the next months I will be in charge of the Latin American and Spanish markets, as I was born in the latter country.
After finishing my degree and internship in Journalism in Madrid, an international scholarship became my passport to India, in whose capital city I lived for a year. There, I worked in a communications department in addition to travelling throughout the whole country.
Once the Asian experience was concluded, it’s been a Mediterranean island, quite close to the one in which I was born and raised –Mallorca-, the location of my new professional experience: Corsica, GoodBarber’s headquarters.
About myself, I can highlight that I wish to become a citizen of the world. Moreover, I should not forget to mention I love reading books as well as watching good films.
In conclusion, I will be the next Spanish helper and guide to make sure you create your most Beautiful Apps.
What happened during the 2014 Web Summit?
Written by Arianna Testi on Monday 10 November 2014
We just came back from Dublin, where we participated in this year's Web Summit .
Lots of things happened! Too many, probably, for one single article.
So here are some photos and the experiences of our team.
3 Reasons why the Future of Ecommerce is a Blog Post
Written by Stefano Mongardi on Friday 7 November 2014
Stefano Mongardi, an expert of Online Marketing who is also passionate about tech and innovation, tells us everything you need to know to implement a successful e-commerce business and stand out from the competition.
Today the competition is fierce and if you want to bring an added value you either have to work really hard or spend a LOT of money to let people know about your great new ecommerce business. You may even have the coolest products in the world, but just being online doesn't mean you will right away get tons of visits and conversions without doing anything.
Most of the times when an ecommerce platform is created, people invest most of their time and budget setting up a PPC campaign on Google, Facebook and maybe even Twitter. The result is: you spend a lot of money and get a lot of vistas but most people won't come back to your website again. Why? Because you offer products and not added value. Don’t forget that your competitors offer the same or similar products. Unless you are the only person in the world selling that specific product, you have to give people some added value to convince them to buy from you and not someone else.
8 Lessons on Engagement that We can Learn from the ALS Ice Bucket Challenge
Written by katrina bertacci on Monday 3 November 2014
You’ve most certainly heard of the Ice Bucket Challenge to raise funds for the ALS that went viral this summer. You might have even participated!
This brilliant initiative turned out to be a huge success and brought more than 100 million dollars to the ALS (amyotrophic lateral sclerosis) association. The concept of taking up a challenge and then nominating your friends has been quite trendy on the socials since a while, but the Ice Bucket Challenge went to whole new level, involving thousands and thousands of people around the globe and becoming the hottest social network topic of the summer of 2014.
Everything started when Pete Frates, a former baseball player who was diagnosed with ALS two years ago, challenged a friend to donate $100 to the ALS association or film himself dumping ice cold water over his head. The idea was so simple and fun that it caught on like a wildfire. As this action spread, it changed somewhat because even though people were more than willing to donate, they didn’t want to miss out on the experience of pouring a bucket of ice on themselves, so they began to do both. Totally understandable!... ;)
Create an App for Your E-commerce Business
Written by Arianna Testi on Friday 31 October 2014
With an app, clients can find all the information they need to buy a product, all in one place. Simple and direct. And now, with our E-commerce section, you can easily connect existing Amazon, Shopify and Etsy boutiques.
Timeline Video: GoodBarber at the Web Summit
Written by GoodBarber Team on Wednesday 29 October 2014
Even October is coming to an end... This year has gone by in a blink of the eye!
Maybe it's because when you are busy and you love what you are doing time flies by faster... This year has been full of emotions for us; the Mobile World Congress in Barcelona, the top 5, GoodBarber 3, and there is still so much more to come in these next two months... Trust me, we will surprise you!
I don't want to give anything away but..... ;)