Yesterday, the news broke that Apple released a statement about upcoming App Store Improvements. If you are an iOS developer and have already submitted an app to the App Store, chances are you received the information in your inbox. But, in case you haven’t checked it out yet, let’s look at some of the key takeaways from the message published by the Cupertino company on September 1st, 2016.

The set of loyalty features we offer is a great toolbox to nurture your clients and monetize your app. With a well tailored loyalty program, you can, not only make customers fall in love with your business, but also keep them coming back, with gifts and rewards.

The relationship between representatives and citizens is in constant evolution. But today, more than ever, it’s changing fast, with social networks and a global context. On the contrary, there’s also a growing need for transparency and reciprocity, at a local level. So, let’s discuss this topic everyone is interested in - the exercise of citizenship in a digital world.

Apps are an extremely useful, but unfortunately underutilized tool for the museum industry. Everything a costly, tree-killing brochure provided by every museum does, an app can do more quickly, cheaply, efficiently, and overall better!

As an app publisher considering advertising to monetize your app, you’ve landed in the right spot. Indeed, with our app builder you have the possibility to enable flexible advertising solutions, with the opportunity to manage them first hand. Today, we will also give you a few guidelines on how to avoid annoying advertising practices and make your ad placements more interesting and ultimately, more effective.

Have you ever given thought to taking advantage of trending topics to launch an app for your business or, to advertise your reseller skills to clients while demonstrating your reactivity? Benchmarking trends and other successful applications out there can be a tremendous source of inspiration. In that respect, today we are going to show you how to use our app builder to bring together an already existing community by creating an in-app space tailored to them.

Holidays are a time to relax, disconnect and forget about what is going on at the office. At least, that's what we should be doing in order to recharge our batteries for when we get back, right? But you may have realized that, nowadays, our work often overlaps with our personal life, even during time off. With the internet and the transition to everything mobile, work tends to follow us everywhere. Being aware of it is the first step towards managing this new work / life balance. The second is finding the right organization. 

As you can imagine, each new feature release brings new questions among our team, as well as with our community of GoodBarbers. The launch of our loyalty program was no exception, and to address them, we figured: who of all people to answer your questions better than the ones behind it all?

As entrepreneurs, nothing is more encouraging than taking a step back to look at the road covered so far. It’s the best form of encouragement and self-motivation. But, “happiness is only real when shared”, isn’t it? So today, we’ve decided to share with you the vision behind some aspects of our product you might not be familiar with, as well as a quick immersion into the GoodBarber family. Let's go!

Interested in creating an app but not so fond of the idea of publishing it to the stores? Maybe your project is not meant to be available to the general public, or maybe you are just not in the mood to go through the publishing process...whichever the case, the Apple Enterprise Account (no special developer account is required for Android apps), allows you to distribute your app only to the individuals you choose—nobody else will see it. Read on for some app concepts that allow you to forget about publishing and create a more personal, exclusive space for the users.

While working in the GoodBarber marketing team, I always dedicate as much time as possible to the support. I love to be in direct contact with our users and take the pulse of our product. Among the questions I receive, every now and then, design comes up. Not only how to design a Beautiful App with GoodBarber, but general principles also, such as how to choose the right navigation mode or how to deliver an outstanding user experience. So, without further ado, let me give you 5 pro tips for mobile app design. See how these little big details can make the difference: 

"Being on holiday is not having anything to do and having all day to do it." - Robert Orben How many of you feel disoriented during holidays? There can be something unsettling when switching from a very frenetic schedule to not having anything to do at all. Sometimes it might even take a turn for the worse, with some of us experiencing leisure sickness (that thing that happens when you catch a cold on your first day off). This is especially true if your Summer plans consist of a staycation.

Several members of the #GBcrew are big football fans. There's even a weekly match, organized by our Lead Android Developer, Sergio. Recently, Euro 2016 made for some excitement around the office, not only was it held in France, but also, with an office in Lisbon, the outcome of the competition was closely followed. What about you? Do you easily get caught up in the football spirit? If the answer is yes, let us explain to you how you can easily combine your passion for football and mobile apps, by creating a Beautiful App for your Supporters Club, without necessarily spending a huge amount of money.

Hello GoodBarbers! It’s been a while since we introduced new #GBcrew members on our blog. Yet, it doesn’t mean that we haven’t been welcoming new talents among our Beautiful team. In fact, in the last few months, we’ve probably made more additions to our crew than ever in the past. 

With our platform, integrating a Loyalty Card into your app is just one click away. However, even though the set up is intuitive, you might be wondering how to introduce a loyalty program to your clients in the most relevant way. Obviously, usage of a loyalty card varies from one business to the next. We hope that the examples we’ve listed below will help you find the inspiration you need to craft a loyalty program which will make your business enter a new dimension.

A few days ago, we announced that we were sponsoring Bruno Langlois for his participation in the 2016 edition of the Pikes Peak International Hill Climb. It was safe to have high expectations, after all, the Corsican champion was Pikes Peak winner in 2013, and came in third place at Pikes Peak 2015. 

First, we want to say: congratulations! Because if the time has come for you that a competitor agency tries to steal your clients away, it means you are a cut above the rest. Just like other businesses starting to pay attention to your employees is usually a good indicator of your company’s health and notoriety.

An important part of the sales process of an app is the product demo. This may take place before or after the deal has be sealed, but either way, your client will absolutely want to preview the application that will be representing their company before it goes public.

Coupons are powerful promotional tools to include in your acquisition and client retention strategy. The potential of m-couponing  is tremendous, to boost sales, increase traffic or improve client retention rates. The good news is that this essential strategy can now be implemented with the GoodBarber technology. In addition to our Loyalty Card and Club Card Add-Ons, with couponing, make your Beautiful App your best marketing asset.

Last night, 5 of us were on deck after a difficult wake up call in the middle of the night. Regardless of the time, Greg / Pierre-Laurent / Dumè / Seb and I were up from 2 am until 4, in the aftermath of a BGP incident. The main particularity of the internet is its capacity to reconfigure itself in case of a connection breakdown. This feature, inherited from the early military days of the network, aimed at making it always functional. To achieve this, each router dispatches the list of networks within its reach and management to those it is in communication with : this is the BGP protocole (Border Gateway Protocol).

We are thrilled to announce that we are sponsoring Bruno Langlois for his participation in the Pikes Peak International Hill Climb. The Corsican world-renowned motorcycle driver and 2013 Pike Peaks winner is a favorite for the 2016 edition of the competition.  Mastering the awe inspiring tracks, 156 turns, of the second oldest motorsports race, 2016 is the 100th edition, is an achievement in itself, so was making it to the 3rd place in Pikes Peak 2015. 

Luís de Gouveia from #TuAppSinLímite Agency shared with us his experience as a Reseller. Read on for some valuable insight and step by step advice! Thinking of selling apps to your customers? Feeling a little bit lost and don’t know where to start? I’m here to offer you some insight into the experience and knowledge of a reseller. Here I will answer each of these questions and more.

Hello GoodBarbers, We couldn't stress enough the importance of personalizing one's app. That is why, on top of design and attention to detail, we want to provide you with as many tools as possible to customize your app. That's also why we've decided to open a new door by granting you access to advanced customizing options for the texts of your application. Many of you issued that particular request, so that your app perfectly adapts to your concept. Your wish is our command! ;)

Now that you are familiar with the activation process for our Loyalty Card Add-On, it's time to start customizing the design of your Loyalty Card. Through our platform, we make a point of giving you all the freedom you need to make a unique app. And our Loyalty program is no exception. Let's have a closer look at the design settings you can adjust in your back office!