GoodBarber Team, Thursday 24 December 2015

GoodBarber Wishes You a Merry Christmas - 2015

2015 was an eventful year for GoodBarber! We traveled to Paris, Cannes, Florence, Pisa, Todi, Las Vegas, Barcelona  and welcomed new team members from around the world in our beautiful island of Corsica... We released exciting new features: geofencing, beacons, the scheduled push, the QR code reader, the community add-on, authentication... We announced GoodBarber Open Product, a new development which is going to open new horizons, for us and for our users with developing skills. We like to think that this is just the beginning of a long adventure and we hope you will be on board for 2016! But for now, it's time to celebrate and enjoy the Holiday Season! So, without further ado:   MERRY CHRISTMAS!
Muriel Santoni, Tuesday 22 December 2015

Our mCMS photos section: a unique tool

A Beautiful App is first a concept. Whether it is tied to an existing business or not, a mobile application must have its own purpose. In order to help you create a Beautiful App which is best in line with your project, we make a point of providing you with an ever increasing choice of sections and connectors. But sometimes, what you need is actually already in front of you. Indeed, in some cases, it doesn’t take much to create an outstanding Beautiful App…
Muriel Santoni, Monday 14 December 2015

Content Marketing Trends for 2016 (Infographic)

Content Marketing has been big for quite some time now, and more and more companies are turning to it as they start to understand the stakes. Content creation is a time-consuming process which doesn't necessarily come easy to all businesses.  One thing's for sure, content is here to stay and 2016 will certainly see new developments unfold for those already relying on it as a strategy or considering it. Let's have a look at one of the major trends for next year: how quality matters when it comes to the content published by businesses.
Isabella Leland, Thursday 10 December 2015

Christmas presents for geeks #GBXmas

Christmas is in the air! Surely you haven't missed the release of our Do It Yourself Christmas by GoodBarber app (also available on Android here). It's possible that you've also started to give some thought to which presents you'd like to see under the tree. On that note, here's our wishlist for Christmas, which might make for present ideas for yourself, or the geeks in your life, for every budget!
Written on Monday 7 December 2015

10 Instagram Dos and Don'ts for Businesses

Users are increasingly turning to Instagram over other social platforms. Why? For starters, the content on Instagram is more universal than elsewhere. Also, it tends be more anonymous than Facebook. Although the irony isn’t lost on us that Facebook bought over Instagram for $1 billion…  With that being said Instagram remains a very appealing outlet, especially for businesses looking to grow their brand and especially their brand’s image. Instagram is perfect to help make your brand identifiable, as long as you follow a few guidelines of course. Because if social networks praise spontaneity, with Instagram in particular, when it comes down to marketing, a lot of thought actually goes into what is posted by brands. Images with the most reach are often carefully arranged to fit trending criteria (even when they have an effortless feel), with a clever caption to boot! So, if you want to become a master of Instagram, here’s a few Instagram DOS and DON’TS to get your business on the right track. Read on!
Written on Tuesday 1 December 2015

The Before and After of an App, the Reinvention of WWWhatsnew

Today we present the evolution of the app from WWWhatsnew. The case of a success app that reinvents itself everyday in order to continue to surprise its users in the mobile world. WWWhatsnew started with GoodBarber Salvador and since then, the app has only continued to improve. Juan Diego Polo, founder of WWWhatsnew explains their history to us ;)
Guest Post, Monday 30 November 2015

What is the Future of Social Apps?

What a world we live in. Not too long ago, all cellphones could do was make calls, send out a few lines of text, and play simple, monochromatic games like Snake (though, let’s be honest – no mobile game has ever been better). Then, in 2007, came Apple's iPhone – this weird, newfangled device that many people initially scoffed at – and the entire mobile industry has never been the same. Thanks to the popularity of the iPhone, countless companies followed suit and soon rode the touchscreen smartphone wave, which pushed what Apple was initially going for into several bold, new directions.  Nowadays, people are more connected than ever. The proliferation of smartphones with advanced mobile internet capabilities has made sure of that. And with the ability to easily and quickly download countless social apps with tons of rich media features, getting in touch with friends, family or colleagues has become more than just typing out simple messages.  You can share photos, videos, life events, play games with friends, chat in real time, engage in video calls, and so much more. With a plethora of powerful social features already at any mobile device owner's disposal, one has to wonder: has the envelope been pushed as far as technologically possible? Where is all this headed?
GoodBarber Team, Friday 27 November 2015

A GoodBarber Christmas #GBXmas

Hello GoodBarbers! Are you in the Christmas spirit yet?  Our team got started really early this year to imagine fun surprises and make sure they are ready come December 1st. So, what is in store this Holiday season? First, head to our Facebook page and discover our Beautiful Christmas by GoodBarber  Advent Calendar  which should keep you entertained until Christmas and which will, with a little bit of luck, bring you lovely presents under the tree! 
Muriel Santoni, Friday 27 November 2015

GoodBarber @ AppDays 2015: our experience

AppDays 2015, it’s a wrap! And it's been a whirlwind! It’s time for us to reflect on that short but busy adventure… These past two days attending AppDays have allowed us to immerse ourselves into the mobile world and to meet with countless protagonists of our ecosystem. With 722 participants, 18 exhibitors and over 60 conferences and workshops there wasn’t a dull moment.
Isabella Leland, Thursday 26 November 2015

Our Team’s Favorite Apps

We help you create Beautiful Apps year round, but don’t think that means we can’t stare at another app once the working day is done! Not only do we have to keep up to date with the new apps released out there, but we also have our favorites. If you are curious to find out what the apps on our team’s homescreens are, here’s a glimpse.
Muriel Santoni, Monday 16 November 2015

Everything you need to know about Beacons!

Beacons have been around for quite some time now and are gradually becoming a part of marketing strategies for some of the biggest brands out there. These tiny devices are as powerful as they are mysterious, but one thing’s for sure, they are introducing a new way to buyBy blending the digital and physical they are taking the user experience one step further, providing a very flexible approach to displaying information about products, the layout of the store or even discounts. Everything is possible, for any kind of business. A few weeks ago we explained how you could implement this technology inside your app thanks to our iBeacons Add-On. A breakthrough update since we believe Beacons are an incredible asset when it comes to developing your business ! However, we are well aware how intimidating these devices can seem at first, so here is an Infographic which will give you an overview of what you need to know about Beacons and how they operate, which should help you overcome your hesitations!
Isabella Leland, Friday 13 November 2015

Christmas is Coming

Santa is already on its way and we know what it will be bringing in his sleigh. At least for you GoodBarbers! A lot of surprises are in store this season. The fun will begin December 1st... Make sure you don't miss a thing and catch up with us on our Social Networks ;) TwitterFacebookInstagramPinterest
Isabella Leland, Thursday 12 November 2015

Content is king: long live content!

There are all sorts of Apps out there in the stores, but what part does "content" play? What’s the public appetite for Apps with a lot of content? One could be quick to pin down App users as hurried consumers who don’t stay for too long in one (virtual) place. But, a recent study issued by the Yahoo Developer Network seems to hint at the contrary.
GoodBarber Team, Wednesday 11 November 2015

GoodBarber is now available in Turkish!

Hello GoodBarbers! Big news for our Turkish friends! Hazal, our new Turkish Country Manager has a few surprises coming your way to celebrate her arrival… From now on, you can administrate your back office and your apps in Turkish :) And since we make a point of providing you with a very powerful tool, while being user friendly, you can also count on our support team to deliver assistance in your mother tongue! We can’t wait to see how creative Beautiful Apps from Turkey will be :) Stay tuned, the GoodBarber Turkish adventure is just starting!
Muriel Santoni, Tuesday 10 November 2015

Promote your events with our new Events Templates

Hello GoodBarbers! Updates are pouring in these days. Have you started customizing the icons in your App  yet? Well, here's another update to play around with the design of your app. The importance of the Calendar section can’t be denied. Many of you are making use of it in your Beautiful App to promote your events. We already improved it this Summer with the possibility to add content into the section, directly from the back office of your app, without requiring an external source.  We are now taking things further and allowing you to properly shed light on your events with 3 new templates to display your events details :) Let’s take a closer look at them…
Written on Tuesday 3 November 2015

Tom's Hardware Italia, an App for tech enthusiasts

​Hello GoodBarbers, Today I’m very happy to introduce to all of you a Beautiful App coming straight from Italy: Tom’s Hardware Italia. A mobile application every ‘technology addict’ should have in their smartphone. Check out our interview below with Bruno Gulotta, Sales & Marketing Manager of Tom’s Hardware Italy, who explained to us how the project came to be.
Written on Thursday 29 October 2015

Virtual Reality's Many Applications

Virtual Reality rhymes with enormous possibility. Something Facebook sensed when it acquired Oculus Rift for $2 billion a little over a year ago. But what now? What can we expect out of Virtual Reality aside from the gaming community’s expectations. According to the MIT Technology Review: "The dominant way most consumers will experience Virtual Reality will be on mobile devices". A projection which encouraged us to have a look at the future of VR. Are you coming with us?
Written on Tuesday 27 October 2015

Fesch Museum in Ajaccio, an app by GoodBarber

If you are familiar with GoodBarber you probably know by now how attached we are to our Corsican heritage. It is therefore with great honor that we introduce today the showcase of the Fesch Museum App. A cultural symbol of our city which has now gone mobile thanks to a great collaboration, the details of which Alexandre Vican, in charge of Digital Development for CAPA, was willing to share with you.
Written on Monday 26 October 2015

Content : the power of story

Remember our tutorial about content creation ? Today we are going to share with you a secret ingredient which you can add to the recipe for creating great content: the power of story. It is actually advice which can also prove useful for your business in general. Let us show you how.