Coupons are powerful promotional tools to include in your acquisition and client retention strategy. The potential of m-couponing  is tremendous, to boost sales, increase traffic or improve client retention rates. The good news is that this essential strategy can now be implemented with the GoodBarber technology. In addition to our Loyalty Card and Club Card Add-Ons, with couponing, make your Beautiful App your best marketing asset.

Last night, 5 of us were on deck after a difficult wake up call in the middle of the night. Regardless of the time, Greg / Pierre-Laurent / Dumè / Seb and I were up from 2 am until 4, in the aftermath of a BGP incident. The main particularity of the internet is its capacity to reconfigure itself in case of a connection breakdown. This feature, inherited from the early military days of the network, aimed at making it always functional. To achieve this, each router dispatches the list of networks within its reach and management to those it is in communication with : this is the BGP protocole (Border Gateway Protocol).

We are thrilled to announce that we are sponsoring Bruno Langlois for his participation in the Pikes Peak International Hill Climb. The Corsican world-renowned motorcycle driver and 2013 Pike Peaks winner is a favorite for the 2016 edition of the competition.  Mastering the awe inspiring tracks, 156 turns, of the second oldest motorsports race, 2016 is the 100th edition, is an achievement in itself, so was making it to the 3rd place in Pikes Peak 2015. 

Luís de Gouveia from #TuAppSinLímite Agency shared with us his experience as a Reseller. Read on for some valuable insight and step by step advice! Thinking of selling apps to your customers? Feeling a little bit lost and don’t know where to start? I’m here to offer you some insight into the experience and knowledge of a reseller. Here I will answer each of these questions and more.

Hello GoodBarbers, We couldn't stress enough the importance of personalizing one's app. That is why, on top of design and attention to detail, we want to provide you with as many tools as possible to customize your app. That's also why we've decided to open a new door by granting you access to advanced customizing options for the texts of your application. Many of you issued that particular request, so that your app perfectly adapts to your concept. Your wish is our command! ;)

Now that you are familiar with the activation process for our Loyalty Card Add-On, it's time to start customizing the design of your Loyalty Card. Through our platform, we make a point of giving you all the freedom you need to make a unique app. And our Loyalty program is no exception. Let's have a closer look at the design settings you can adjust in your back office!

In the wake of our Loyalty Card release, we are glad to announce that our Club Card Add-On is now also available. 

Hello GoodBarbers, If you paid attention during the Facebook Developer Conference a few weeks ago, you might already be familiar with some of the innovations it introduced. But for those eager to learn more about F8 2016 and its implications, read on! Facebook has been expanding beyond the realm of the network’s early usage for quite some time now. And Mark Zuckerberg and his team made sure they reminded their audience of that very ambition. After over 10 years of existence, the company is diversifying now more than ever, with futuristic services and a growing range of business oriented features.

More and more stores are moving their business to mobile. Whether it be for communication purposes around their brand, or managing a community or creating tailored communication campaigns for their customer base, mobile applications have become a rather indispensable tool for any commercial strategy. As a companion in the creation and management of your mobile application we make it our mission to provide you with everything necessary to make a successful app. That's why we've decided to introduce a new feature which will allow your Beautiful App to play a pivotal part in your business strategy: loyalty management.  As of today, you can now integrate a Loyalty Card into your app and start rewarding your clients.

Hello GoodBarbers and Happy National Small Business Week!  As a company, we value entrepreneurship. GoodBarber started with that frame of mind and that’s what keeps us going. We are also glad to accompany a lot of small biz owners year round looking to add a mobile dimension to their business. Now, maybe you’ve landed on our blog without being entirely sold on the fact that an app is a necessity, maybe you’re new to GoodBarber or, in the process of creating a mobile app for the first time. So, without further ado, here’s a quick overview of the added value of mobile.

If you have an eye for design you’ve probably noticed that a lot of brands have toned down their color palette this year. Of course, this is not a coincidence. It actually conforms to the science of colors and in particular, the 2016 Color of the Year introduced by Pantone, a combination: Rose Quartz & Serenity.

Our Team is already on their way back from Berlin where we attended Apps World Germany, April 20-21. Arianna, Jérôme  and João had a short but surely eventful trip. Over fifty exhibitors gathered at CityCube during the two days the event lasted.

This week, GoodBarber is attending Apps World Germany, in Berlin (April 20 - 21, 2016).   Will you come see us?  We are looking forward to interacting with some of the most innovative mobile-first brands and discussing the hottest topics trending in the app scene. We will also be showcasing our new developments (social features, geo alerts, GoodBarber Open Product), reseller expertise and design innovations. All this while remaining true to our core values: top notch design and a clear, intuitive interface.  Want to get in touch during the event? Come meet us at CityCube in Berlin (stand n°196) ! You can also give us a shout out on our social media channels, we are more than happy to book a time that suits you best: Facebook, Twitter, LinkedIn.  And for some backstage pictures, don’t forget our Instagram account.

Monetization of apps is a hot topic that everyone wants to know about, and we’ve covered the basics on how to do that via advertising and charging users a fee in the stores. However, there is a whole other concept, possibly the most profitable one, that many people completely overlook. Have you ever considered entirely taking over the app-making process for someone who doesn’t have the time or desire, and charging for this service and final product? While many web and marketing agencies are seeing the great value in adding apps to their portfolio of offerings, don’t let the idea of having to be an established agency scare you away, because it’s not at all a prerequisite. Freelancers, both amateur and experienced, are taking advantage of this large demand that needs to be satisfied, by targeting small businesses whose profits and marketing strategies can be greatly enhanced, just with the the addition of an app.

With where social apps are headed, we were not at all surprised to witness some enthusiasm surrounding the release of our Chat Add-On. While it is going to evolve over time, we felt it was important to address early on the security issues that are bound to arise from adding a social dimension to your mobile app. What's more, with school apps and an increasingly young audience turning to smartphones and social apps in particular, a reminder of best practices seemed all the more essential. Now, over to Cassie Phillips, from SecureThoughts:

Hello GoodBarbers! Today we have some good news for our Catalan friends: the back office and apps are now available in Catalan! We were already offering the option to set your back office and app in Spanish. However, many GoodBarbers have been asking for the possibility to create apps in Catalan as well. With that in mind, we are happy to announce the release of this new language option, allowing you to make the most of our interface and your beautiful apps. In order to set the back office to Catalan, you simply have to go to Settings menu> My Account> Profile> Language (management). In order to set the app in Catalan, you have to go to the menu Settings> App Options> Settings app> Application Language. Fins ara GoodBarbers ;)

Millennials are a crucial target these days. Born between 1980-2000, they are a difficult target to reach, but once you have them hooked you’ve secured yourself an engaged crowd. Basically, often early adopters, they can make or break you. In the mobile industry in particular, they are a target group: technology is an inherent part of their daily lives, day in and day out. But regardless, their attention is difficult to catch. Reason n°1: they are overwhelmed by solicitation. Reason n°2: they are demanding users, easily rushing from one thing to the next when they aren’t satisfied.

Sunset is one of the 50+ themes available in your GoodBarber backend. Use it as a starting point to create your Beautiful App.   

Mobile World Congress 2016 has been a very good edition for our team. It was the 4th participation of GoodBarber as an exhibitor, and the experience was full of intense pitches, demos, feedbacks and meetings. Over the years, we get to see more and more friendly faces in the crowd and some of them have now become customers. It's always a good experience to meet with them in person. Having a chat with our customers is the most rewarding feeling and their feedback is valuable to keep on pushing ourselves to enhance GoodBarber.  Mobile World Congress was also the perfect occasion to make contacts with other people in our industry and exchange ideas. This year, we organized a MeetUp to get together with our resellers, journalists, bloggers and anyone curious to have a chat in a more relaxed atmosphere about our product. We shared our big highlights for 2015 and gave a preview of what's in the pipe for 2016. It was amazing to discover the powerful use that some of the attendees are making of our product. It was very inspiring. Sure MWC can be tiring at times, we probably drank too many cups of coffee for our own good, saw very little of Beautiful Barcelona, but, at the end of the day, we got the most energy from the people we met along the way! 

When you look at Barbichette you can’t help but think that our paths were meant to cross at some point, right? We not only share a passion for moustache with this French Fashion, Lifestyle and Tech blog for Men, but also a passion for attention to detail and design. The Barbichette team shares the adventure of creating their first mobile app with us!

Hello GoodBarbers!  It's still one of our favorite rendez-vous year after year, and so, we are pleased to say that we'll be attending Mobile World Congress  again this year, in Barcelona. As you already know, 2015 was an eventful year for us and we can't wait to share our new releases during this crucial and prestigious event. Sara, Arianna, João , Dominique and Jérôme are taking off for Barcelona soon. They will stay there for 4 intense days, looking forward to meeting with passionate actors of the mobile market and exchanging ideas, as well as sharing the results of our team's hard work since the last MWC. GoodBarber Open Product, Social Features, .. The list is long! We'll be expecting you in Hall 8.1 - D41, in the France Pavilion, stand n°10. You can come by anytime during the 4 days of MWC, but you can also book a meeting with us, here ! Given the dimension and challenge that is such an event, we are hosting a special Meet Up  once more, on Wednesday February 24th, which will allow us to interact with you guys in a more relaxed atmosphere :) Our Beautiful Team can't wait to be on the go, See you in Barcelona!

Hello GoodBarbers, Today we are introducing a very powerful update for one of the most important communication tools for your Beautiful App: push notifications. Our Scheduled Push Notifications Add-On has already got you covered when it comes to keeping your audience posted on your updates. But, as you already know, when it comes to push notifications, quality over quantity is key. At GoodBarber, we value the quality of the user experience, which is what our developers had in mind when crafting our brand new feature: Push Settings. Let’s see how this feature will make your life easier ;)

Creating an app for the first time is an adventure, one that can take your business into a new dimension! But like with all adventures, it's best setting out on this journey with a few essential steps in mind. We've got you covered with our latest Infographic which focuses on what you should have in mind before getting started ;)

Last week we introduced ForTwo   as one of our Top 5 Beautiful Apps of 2015. It's also a clever app, one that allows you to find the right plan for your mood of the day, for two, in your city. We had the pleasure of interviewing Samuel Acera, CEO and co-founder of ForTwo. He explained to us the concept behind his app.