More and more stores are moving their business to mobile. Whether it be for communication purposes around their brand, or managing a community or creating tailored communication campaigns for their customer base, mobile applications have become a rather indispensable tool for any commercial strategy. As a companion in the creation and management of your mobile application we make it our mission to provide you with everything necessary to make a successful app. That's why we've decided to introduce a new feature which will allow your Beautiful App to play a pivotal part in your business strategy: loyalty management.  As of today, you can now integrate a Loyalty Card into your app and start rewarding your clients.

Hello GoodBarbers and Happy National Small Business Week!  As a company, we value entrepreneurship. GoodBarber started with that frame of mind and that’s what keeps us going. We are also glad to accompany a lot of small biz owners year round looking to add a mobile dimension to their business. Now, maybe you’ve landed on our blog without being entirely sold on the fact that an app is a necessity, maybe you’re new to GoodBarber or, in the process of creating a mobile app for the first time. So, without further ado, here’s a quick overview of the added value of mobile.

If you have an eye for design you’ve probably noticed that a lot of brands have toned down their color palette this year. Of course, this is not a coincidence. It actually conforms to the science of colors and in particular, the 2016 Color of the Year introduced by Pantone, a combination: Rose Quartz & Serenity.

Our Team is already on their way back from Berlin where we attended Apps World Germany, April 20-21. Arianna, Jérôme  and João had a short but surely eventful trip. Over fifty exhibitors gathered at CityCube during the two days the event lasted.

This week, GoodBarber is attending Apps World Germany, in Berlin (April 20 - 21, 2016).   Will you come see us?  We are looking forward to interacting with some of the most innovative mobile-first brands and discussing the hottest topics trending in the app scene. We will also be showcasing our new developments (social features, geo alerts, GoodBarber Open Product), reseller expertise and design innovations. All this while remaining true to our core values: top notch design and a clear, intuitive interface.  Want to get in touch during the event? Come meet us at CityCube in Berlin (stand n°196) ! You can also give us a shout out on our social media channels, we are more than happy to book a time that suits you best: Facebook, Twitter, LinkedIn.  And for some backstage pictures, don’t forget our Instagram account.

Monetization of apps is a hot topic that everyone wants to know about, and we’ve covered the basics on how to do that via advertising and charging users a fee in the stores. However, there is a whole other concept, possibly the most profitable one, that many people completely overlook. Have you ever considered entirely taking over the app-making process for someone who doesn’t have the time or desire, and charging for this service and final product? While many web and marketing agencies are seeing the great value in adding apps to their portfolio of offerings, don’t let the idea of having to be an established agency scare you away, because it’s not at all a prerequisite. Freelancers, both amateur and experienced, are taking advantage of this large demand that needs to be satisfied, by targeting small businesses whose profits and marketing strategies can be greatly enhanced, just with the the addition of an app.

With where social apps are headed, we were not at all surprised to witness some enthusiasm surrounding the release of our Chat Add-On. While it is going to evolve over time, we felt it was important to address early on the security issues that are bound to arise from adding a social dimension to your mobile app. What's more, with school apps and an increasingly young audience turning to smartphones and social apps in particular, a reminder of best practices seemed all the more essential. Now, over to Cassie Phillips, from SecureThoughts:

Hello GoodBarbers! Today we have some good news for our Catalan friends: the back office and apps are now available in Catalan! We were already offering the option to set your back office and app in Spanish. However, many GoodBarbers have been asking for the possibility to create apps in Catalan as well. With that in mind, we are happy to announce the release of this new language option, allowing you to make the most of our interface and your beautiful apps. In order to set the back office to Catalan, you simply have to go to Settings menu> My Account> Profile> Language (management). In order to set the app in Catalan, you have to go to the menu Settings> App Options> Settings app> Application Language. Fins ara GoodBarbers ;)

Millennials are a crucial target these days. Born between 1980-2000, they are a difficult target to reach, but once you have them hooked you’ve secured yourself an engaged crowd. Basically, often early adopters, they can make or break you. In the mobile industry in particular, they are a target group: technology is an inherent part of their daily lives, day in and day out. But regardless, their attention is difficult to catch. Reason n°1: they are overwhelmed by solicitation. Reason n°2: they are demanding users, easily rushing from one thing to the next when they aren’t satisfied.

Sunset is one of the 50+ themes available in your GoodBarber backend. Use it as a starting point to create your Beautiful App.   

Mobile World Congress 2016 has been a very good edition for our team. It was the 4th participation of GoodBarber as an exhibitor, and the experience was full of intense pitches, demos, feedbacks and meetings. Over the years, we get to see more and more friendly faces in the crowd and some of them have now become customers. It's always a good experience to meet with them in person. Having a chat with our customers is the most rewarding feeling and their feedback is valuable to keep on pushing ourselves to enhance GoodBarber.  Mobile World Congress was also the perfect occasion to make contacts with other people in our industry and exchange ideas. This year, we organized a MeetUp to get together with our resellers, journalists, bloggers and anyone curious to have a chat in a more relaxed atmosphere about our product. We shared our big highlights for 2015 and gave a preview of what's in the pipe for 2016. It was amazing to discover the powerful use that some of the attendees are making of our product. It was very inspiring. Sure MWC can be tiring at times, we probably drank too many cups of coffee for our own good, saw very little of Beautiful Barcelona, but, at the end of the day, we got the most energy from the people we met along the way! 

When you look at Barbichette you can’t help but think that our paths were meant to cross at some point, right? We not only share a passion for moustache with this French Fashion, Lifestyle and Tech blog for Men, but also a passion for attention to detail and design. The Barbichette team shares the adventure of creating their first mobile app with us!

Hello GoodBarbers!  It's still one of our favorite rendez-vous year after year, and so, we are pleased to say that we'll be attending Mobile World Congress  again this year, in Barcelona. As you already know, 2015 was an eventful year for us and we can't wait to share our new releases during this crucial and prestigious event. Sara, Arianna, João , Dominique and Jérôme are taking off for Barcelona soon. They will stay there for 4 intense days, looking forward to meeting with passionate actors of the mobile market and exchanging ideas, as well as sharing the results of our team's hard work since the last MWC. GoodBarber Open Product, Social Features, .. The list is long! We'll be expecting you in Hall 8.1 - D41, in the France Pavilion, stand n°10. You can come by anytime during the 4 days of MWC, but you can also book a meeting with us, here ! Given the dimension and challenge that is such an event, we are hosting a special Meet Up  once more, on Wednesday February 24th, which will allow us to interact with you guys in a more relaxed atmosphere :) Our Beautiful Team can't wait to be on the go, See you in Barcelona!

Hello GoodBarbers, Today we are introducing a very powerful update for one of the most important communication tools for your Beautiful App: push notifications. Our Scheduled Push Notifications Add-On has already got you covered when it comes to keeping your audience posted on your updates. But, as you already know, when it comes to push notifications, quality over quantity is key. At GoodBarber, we value the quality of the user experience, which is what our developers had in mind when crafting our brand new feature: Push Settings. Let’s see how this feature will make your life easier ;)

Creating an app for the first time is an adventure, one that can take your business into a new dimension! But like with all adventures, it's best setting out on this journey with a few essential steps in mind. We've got you covered with our latest Infographic which focuses on what you should have in mind before getting started ;)

Last week we introduced ForTwo   as one of our Top 5 Beautiful Apps of 2015. It's also a clever app, one that allows you to find the right plan for your mood of the day, for two, in your city. We had the pleasure of interviewing Samuel Acera, CEO and co-founder of ForTwo. He explained to us the concept behind his app.

Hello GoodBarbers, We are kickstarting 2016 with one of our technical team’s latest accomplishments. This January, let’s make your Beautiful App more… SOCIAL! We are indeed introducing a much-anticipated feature, bringing a lot of added value for your app: the Chat Add-On. After the many highlights of 2015 and notifications updates, with the Scheduled Push, Geofencing and iBeacons, this is definitely another big step forward!

Today Daniel Medina, founder of Webadictos, tells us the story behind his app and its new look.   Two years ago we launched the app, WebAdictos, for iOS and Android  using the GoodBarber platform. Now, two years later, we are announcing an update thanks to a direct collaboration with the team at GoodBarber. They have helped us with everything relating to the technical and design-based aspects of the newest version.

We have already discussed how to get your app reviewed and how to get PR for your app, if none of these crucial steps should be overlooked, what if the key to success was an effective pre-launch strategy? 

"It’s all about the notifications, not the apps", this quote by Fiona Spruill, head of global growth at Meetup, really struck a chord. Not that we don’t believe in Beautiful Apps anymore ;) But, we do agree that push notifications are among the most effective tools you can use to engage your audience. However, as we have often stated, we also believe they can be your own worst enemy. Remember our blog post about 4 reasons apps get deleted? An invasive use of push notifications is often to blame. 

2015 has come and gone and the new year feels like a blank slate, ready to be filled with new projects… Year after year, it’s the time most of us decide to take resolutions… Now, guess what our resolution this year is? To make sure you don’t give up on them come the end of January! With that in mind, we are going to take these New Year’s resolutions together and stick to them. Tried and true, they all come from experience and are bound to make your life at work easier ;)

After our flashback of 2015 and its highlights , it's time to unwind and celebrate New Year's Eve! For those of you who enjoyed our Christmas playlist , we've decided to keep the fun going with a Happy New Year playlist this time: 10 songs to keep you entertained until the "Final Countdown"!

2015 it’s (almost) a wrap! With the year coming to an end, it’s the perfect time to look back on what we’ve achieved. With design remaining at the core of our strategy , that doesn’t mean we didn’t innovate in many other directions… Ready for a flashback?

2015 was an eventful year for GoodBarber! We traveled to Paris, Cannes, Florence, Pisa, Todi, Las Vegas, Barcelona  and welcomed new team members from around the world in our beautiful island of Corsica... We released exciting new features: geofencing, beacons, the scheduled push, the QR code reader, the community add-on, authentication... We announced GoodBarber Open Product, a new development which is going to open new horizons, for us and for our users with developing skills. We like to think that this is just the beginning of a long adventure and we hope you will be on board for 2016! But for now, it's time to celebrate and enjoy the Holiday Season! So, without further ado:   MERRY CHRISTMAS!