4 Myths About Native Applications

Written by Muriel Santoni  on  Monday 29 June 2015

Some time ago, we explained all the reasons why native mobile applications are the best. I really believe that their quality speaks for itself and they have nothing else to prove. The majority of individuals involved in the mobile app industry are in agreement that if it's necessary to make a choice between a native app and a web app, a native one is the way to go (luckily GoodBarber offers both, which is the ideal solution!).

While this point is clear, there are still a number of false ideas hovering around native apps. I would like to clear these misconceptions up and do a little myth debunking.  

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Bruno Langlois / Pikes Peak 2015 - Results

Written by Muriel Santoni  on  Monday 29 June 2015

The famous Pikes Peak race that we have talking about recently finally took place yesterday, and the GoodBarber team is very pleased with the results.

Our friend Bruno Langlois came in 3rd place with a time of 10:19:738. Even if he didn't match his big win from two years ago, he still impressed us on his Kawasaki (factory bike, needless to say!)

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Native sharing of iOS and Android - Better, Easier, Cooler.

blog_write_no_author  Friday 26 June 2015

"Create good content and make it shareable".

It's always a matter of time... Well, for you as content creator, it's more a matter of sharing. 
Word of mouth is one of the primary things you research when you are starting an activity, and when going mobile you need to be sure that your content can be easily shared through every channel.

That's why it's important to have a native app with a deep connection to all the other apps installed on your phone (Facebook, Twitter, Whatsapp, SMS, etc..)—this will ensure that your users can share your content with their friends and be your best ambassadors.

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The Healthy Rebel—The App that Lets You Have Your Cake and Eat It Too!

blog_write_no_author  Tuesday 23 June 2015

Today we are showcasing a decadent Beautiful App that will eliminate any doubt you've ever had about the vegan/vegetarian lifestyle.

The founders of The Healthy Rebel App project, Amy and David, show us how they are successfully promoting healthy living while sparing us the sacrifice of our favorite treats! 

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Should I Publish an iOS or Android App?

Written by GoodBarber Team  on  Monday 22 June 2015

Although a GoodBarber subscription includes both iOS and Android versions of your app for no extra cost, sometimes app creators find themselves in the position of needing to choose between publishing on the App Store or Google Play. This can be due to budget constraints, time restrictions, different objectives you are trying to achieve, your audience, etc.

So, if you must decide between publishing on the App Store or Google Play , what are the pros and cons of each? Here is a brief outline of the advantages of each platform depending on your situation.

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The Easiest Way to Create an Events Calendar

blog_write_no_author  Friday 19 June 2015

My Beautiful GoodBarbers... I know it's June, and Christmas is far away, but it's always time for presents. Isn't it?

This summer is so full of surprises—Santa really has his work cut out for him :)

But for now, let's just focus on today and see what GoodBarber has just released for you.

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The Success Story of a Country Manager

Written by Muriel Santoni  on  Wednesday 17 June 2015

Today is a special day for the GoodBarber team...it marks the two-year anniversary of Arianna joining the team, and we can say that she has come quite a long way since her arrival...farther than she ever expected!

Flashback to June 17, 2013!

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Internet-free Apps

Written by GoodBarber Team  on  Monday 15 June 2015

A lot of GoodBarber users ask us the question: Can I create an app that can be used without Internet? This can be a great asset for people targeting users in locations around the world with little or unreliable internet sources, or just for anybody who knows the struggle of a faulty connection.

The answer is yes and no. One of the many wonderful things about native applications as opposed to web apps is their increased accessibility. Without internet, viewing the mobile version of an app in a browser is quite difficult. Native apps have a much better chance of being used in non-internet zones, but there are restrictions that must be kept in mind. We will give you all the info you need to know on your constraints specifically within the GoodBarber platform, and some tricks you can use to get around these limitations in certain cases!

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New Beautiful Templates for your App!

blog_write_no_author  Friday 12 June 2015

Today is a great day at GoodBarber!!!
We just got back from the MIDEM festival and are ready to present two new, amazing templates to give your apps a little twist.

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Bruno Langlois/Pikes Peak 2015

Written by Muriel Santoni  on  Thursday 11 June 2015

Today I would like to introduce Bruno Langlois , the GoodBarber family's cousin.

Bruno is a motorcyle driver who will very soon be competing in Pikes Peak , one of the most prestigious races in the US. 

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#MIDEM 2015

Written by Muriel Santoni  on  Wednesday 10 June 2015

MIDEM 2015 has come to an end...we've seen and heard a lot over the past four days!

Between conferences, contests, meeting artists, producers, and other members of the industry, I must say that very little rest was involved! But overall it was very beneficial for GoodBarber, as we were able to immerse ourselves in the music world and gain a full understanding of industry's progression, its challenges, and most importantly, its needs.

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Video Tutorial: Maps Section

Written by GoodBarber Team  on  Tuesday 9 June 2015

One of the most popular and useful tools of the platform is the Map section. You can use it to generate geolocated directories containing businesses, products, services, etc. by either creating your own customized map section (if you have the skills!) or utilizing the mCMS option, which is what we focus on in this tutorial. 


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Does anyone talk on the phone anymore?

Written by Arianna Testi  on  Monday 8 June 2015

Exactly one year ago this video was posted on YouTube and began its viral tour on social networks.
Isn't it strange that the first reaction of those who saw the video "condemning" the use of internet and social networks was to share it with their followers?

Maybe...or maybe not!
Are we really sure that internet, smartphones, chats and social networks are making our lives sadder and lonelier? Are they really causing us to waste our lives away and miss out on opportunities?

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GoodBarber @ MIDEM 2015

Written by Muriel Santoni  on  Thursday 4 June 2015

Today is the day, part of our team is taking off this morning for Cannes, to participate in the famous Music Industry Festival: MIDEM!

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Apps & The Music Industry

Written by Muriel Santoni  on  Monday 1 June 2015

With the ongoing development of new technology such as streaming, the music industry has undergone many changes over the past several years. Although it wasn't given much of a chance in the early 2000's, we realize today that it has demonstrated flexibility and creativity to adapt to the new standards, particularly in terms of digitalization and gradual disappearance of physical music media. 

The music market consists of participants that differ greatly from one another, with both varying and common needs. Today, I decided to show you how apps are an indispensable part of the music industry's digital evolution. Skeptical? Put yourself in the place of four types of music industry players for a more complete perspective: artists, radio stations, those in charge of events/festivals, and producers.

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Meet the GoodBarber team in Lisbon, we're hiring iOS and Android developers!

Written by Dumè Siacci  on  Sunday 24 May 2015

Part of the team will be in Lisbon, Portugal from June 3rd to June 5th. We'll be attending the Lisbon Investment Summit , which is expected to be a great event.

We'll also have some free time and we would love to meet some great developers ready to join our team.
Interested in being one of them? Take a look at our open positions, and contact us if you would like to meet up.

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New App Analytics by Apple

Written by GoodBarber Team  on  Thursday 21 May 2015

If you have an Apple Developer account, you should have received an email announcing the release of the new App Analytics available at no additional cost in your iTunes Connect account. 

Devices operating with iOS 8 or later will be able to agree to send information on their app usage to Apple, who will generate reports concerning the user engagement, marketing campaigns, and monetization of your app. 

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Video Tutorial: Organizing CMS Content

Written by GoodBarber Team  on  Wednesday 20 May 2015

A lot of people don't realize the extent of all they can do with the GoodBarber platform, but we are here to give you some insight into the possibilities. This tutorial will provide some ideas on content organization—if you like the layout and appearance of the GoodBarber News app (check it out if you haven't!) you can create something similar by following this quick guide. 


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2014 Mobile Advertising Report

Written by GoodBarber Team  on  Tuesday 19 May 2015

To advertise or not to advertise? This is a common question that many GoodBarbers have, due to the ongoing debate regarding whether or not the money earned is worth the compromised user experience many believe to occur.

There is a definite line between effective and obnoxious when it comes to mobile advertising, but if you can manage to incorporate ads in a tasteful way there is certainly an opportunity for profit, which is apparent in the spike in mobile advertising revenues seen over the past year.

The following is a summary of the results and trends seen in the mobile advertising industry intended to guide and help you make advertising a successful part of your strategy.

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6 Tips to Increase Customer Conversion Rate

Written by Catarina Crespo  on  Thursday 14 May 2015

Convincing someone to buy your product is no easy feat, especially for brand new products that have little to no visibility in the market. If you are currently struggling with this dilemma, fear not—there are many things you can do to increase conversion rate and gain new clients. Today we are offering 6 simple tips for your marketing strategy that will help increase customer conversions and boost your sales according to the most popular theory in the marketing psychology field: Cialdini's Six Principles of Influence.

Influence is all about psychology.

Through many experimental studies, Robert Cialdini , a highly respected psychologist and psychology/marketing professor, found the 6 principles of influence that have helped many brands to understand the mind and strengthen their strategies according to high-potential sources of influence. Take a look at his findings and consider applying the Cialdini principles of influence to your marketing strategy.

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3 Key Steps for Increasing Employee Engagement

Written by Muriel Santoni  on  Monday 11 May 2015

Employee engagement has been a highly talked about topic over the past few years. Enterprises have an increasing need for a solid employee base that fits in with the company culture in order to get the maximum value out of each position and provide end users with an optimal experience.

The question of the day is: how can this engagement be brought about, and more importantly, be retained? 

I'm going to share with you some of the most important keys to obtaining employee engagement, and even a tool that will allow you to set this up (you guessed it—it's a mobile app!)
However this application is an internal one (which means it's not available to the public), that will be used specifically by and for your employees.

First it's important to understand what your employees are looking for and how you can best respond to their needs by using a simple app.

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#Salon des Blogueurs de Voyage 2015

Written by Muriel Santoni  on  Thursday 7 May 2015

As you know, this year we were partners and exhibitors at the Salon des Blogueurs de Voyage.

The event took place in our city, Ajaccio, and it was a great opportunity to meet a community that we really appreciate: the bloggers...

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#CollisionConf 2015

Written by GoodBarber Team  on  Wednesday 6 May 2015

Our time in Las Vegas has finally come to an end; the Collision conference surpassed our expectations and the city was amazing! It was definitely a memorable week.

The past two days were filled with attending impressive presentations, meeting other startups, discovering the hottest breakthrough trends throughout the world, and getting inspiration for the future of GoodBarber!

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[Video Tutorial] How to connect my app to third party advertising services

Written by Laura Mas  on  Wednesday 6 May 2015

Hi GoodBarbers!

Today we are going to show you one of the opportunities our platform offers to monetize your app: advertisements. Sell space in your app to advertisers and watch your revenue quickly increase!
In addition to being able to create your own ads in your back office, you can also connect your app to a third party advertising service, so you don't have to worry about dealing with advertisers.

In this video tutorial, you will learn how to enable the advertisement options in your back office from the Add-Ons store and how to connect those services to your app. To give you a practical example, in the video we show you the process of connecting Admob. However, you'll have the opportunity to implement ads from different services, such as Mobpartner, Swelen or dfp, amongst others.

Moreover, GoodBarber allows you to define the platform (Android smartphones, iPad, etc) in which your ads will be displayed, as well as the order of your campaigns.


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