Top 3 Ways to Kill Customer Loyalty

Written by GoodBarber Team  on  Thursday 16 April 2015

Long term customer retention is definitely simpler in some industries than others. Many products and services strategically involve customer exit barriers, such as contractual agreements, high initial costs, fine print, and other ways of locking in the client. In other sectors, (the app marketplace for example, which is often described as competitive and even saturated) this is not quite the case, and some extra work is required to maintain content customers.
 
Even if your product is unique and of high quality, there will always be a multitude of competitors out there who have superior performance in at least one aspect and are ready to do all they can to capitalize on this and swoop in on your hard-earned customers. When there is no significant obligation or penalty preventing your clients from leaving, what’s stopping them from switching at any given moment?

This is where the significance of investing in creating customer loyalty is apparent—neglecting this piece of your strategy can cause a great loss that will be a real struggle to recover from. Here are a few of the most common and detrimental mindsets that are huge drivers in destroying customer loyalty. 

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How Do People Make Decisions Online?

Written by Catarina Crespo  on  Monday 13 April 2015

Everyday we face thousands of decisions that can have a major or minor impact on our lives. We choose between products, brands, flavors, smells, landscapes, and even whether or not to take the risk of trying new products. This leads me to some pertinent questions: how is my product distinguished amongst so many similar ones? What are the most important factors for the decision maker? How do people react when facing a decision online?

If you want your product to be a top contender in a purchase decision, you need to understand exactly how your consumers make choices online and what you must do to be a part of their choice. Today I'm going to help you understand the thought process of a consumer faced with a decision and what the primary factors are in that decision. 
 

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Forza Bastia !

Written by Dumè Siacci  on  Saturday 11 April 2015

Tonight there is the final of the french soccer league's cup, between the Sporting Club of Bastia, and the Paris Saint-Germain.
If you know a little about us, you probably know that we're based in Corsica, not so far from Bastia ...

Severalmembers of the team are on their way to Paris and the Stade de France to attend the final :)

FORZA BASTIA !

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Should I Move my Business to Mobile?

Written by Vanessa Leins  on  Thursday 9 April 2015

Our world is quickly moving towards a global village where information is available digitally and people are connected through digital platforms—SMEs, freelancers and other businesses need to digitize themselves to keep up with the current needs and trends.

In the beginning of the digital revolution, many CEOs of leading companies were convinced that the shift to a technological world would last only for a short period of time.

Nowadays, these people have had to radically change their opinion and accept that if they don't follow the digital trend, their business will be unable to withstand the strong, international competition. No company can afford to ignore the changes caused by digital technology anymore. 

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Video Tutorial: How to Generate your Android App with GoodBarber

Written by GoodBarber Team  on  Wednesday 8 April 2015

This tutorial will show you the simplicity of the Android generation process, which will allow you to test your native Android app on your phone before submitting it to Google Play. If you opt for the "GoodBarber Takes Care" option, no need to read this article. If not, don't stress—it's not as complicated as it seems. Follow the instructions closely beginning with clicking the "I'll do it myself" option, and your app will be generated in no time. 

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Why Choose GoodBarber for your Tourism Business?

Written by Muriel Santoni  on  Thursday 2 April 2015

The tourism market is very vast and contains a large number of sectors. Travel agencies, hospitality, transportation companies, local businesses, and more. Today we are also seeing new professions emerging, such as travel bloggers (professional or not), playing a considerable role in the tourism industry. We've said it before—we can't emphasize enough the importance of having an app in order to be successful in this sector. You just have to choose the proper tool to create the perfect tourism app. So, why choose GoodBarber?

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GoodBarber x Mougli

Written by Jerome Granados  on  Monday 30 March 2015

Today, we are very happy to welcome Mougli to the GoodBarber family.

Mougli is a London based startup, specializing in providing scheduling services for SMEs. Since we first met with Gaspard & Bruno , the founders of Mougli, we knew something great would happen between our companies.

This day has arrived. Thanks to Mougli's technology, GoodBarber will be able to provide businesses with powerful booking and scheduling services inside their apps. As for Mougli's users, very soon they will be able able to offer a best-in class mobile experience to their customers.

More info about this acquisition can be found in our Press & Media page.

 

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Which Comes First: The Business or The App?

Written by GoodBarber Team  on  Monday 30 March 2015

A typical sequence of events when a company is first created normally begins with establishing the business along with a website, and allowing it time to get on its feet before incorporating supplemental “Add-ons”, such as an application. However, as we’ve said before: apps are no longer an optional, bonus feature, but are rather a must-have for any successful business. Perhaps waiting to create an app isn’t the most strategic choice, and maybe one should even consider it a preemptive step in the entrepreneurial process. 

No need to wait around for the physical business to get under way—create the app now and gain traction for later on. 

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The new Add-Ons store in GoodBarber

Written by GoodBarber Team  on  Friday 27 March 2015

Yesterday, as you've probably already noticed in your back office, we released our new Add-Ons store. In the Add-Ons store you will find some of our major free, as well as paid features. 

Each feature has a detailed description to help you understand how to take full advantage of it and where it can be found in your back office. If you don't see certain connectors or menus anymore in your back office, this is where they went ;) 

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How can Parents be Targeted through Their Children?

Written by Muriel Santoni  on  Thursday 26 March 2015

Everyone knows that there is an extraordinary bond between children and their parents. It's strong, beautiful, and nothing (or almost nothing) can come between them...well let me tell you, it's also good for business! Why? Simply because if children are too young to be consumers, their parents have no problem doing it for them. And in this case, there are no feelings of guilt. They aren't consuming for themselves, but for the well being of their little ones, and that makes the difference. 

The change today comes with the increasing emergence of technology gadgets for children. This market is undoubtedly growing, and the industry is finding more and more ways that represent children in terms of sales opportunities. Parents today are part of the generation that grew up with the Internet and technology, so it is natural for them to use these tools in educating their children. Wearable devices, mobile apps, or connected objects are all innovations that can be adapted to the childhood industry, and that can easily appeal to this new generation of parents due to three fundamental characteristics. 

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New Rating System for Android Apps

Written by Catarina Crespo  on  Thursday 19 March 2015

In May, Google Play will introduce a new content rating system for apps and games that will help consumers with their purchases.

The main goal of this new rating system is to improve app engagement by better targeting the appropriate audience. This will be done by evaluating content and respecting each country's internet advertising policies. Since the current Google Play rating scale will be replaced by this new system in May, this rating is mandatory for all developers.

Google says that the “Unrated” apps may be blocked in certain territories for specific users. If your app is not rated, Google Play has the right to delete it from the Play Store, so be sure to rate it now.

The rating will be calculated based on rules defined by an international organization (IARC), based on informations given to google by the developers about the content of their app.  The International Age Rating Coalition (IARC), born from a global initiative, gives a classification for games and apps, depending on the minimum age requested to use them, according to the territory where they will be sold.  
The IARC is composed by different classification institutions, each one corresponding to a different area in the world :
- the Entertainment Software Rating Board (ESRB) - North America
- Pan-European Game Information (PEGI) - Europe
-  Australian Classification Board - Australia
- Unterhaltungssoftware Selbstkontrolle (USK) - Germany
- Classificação Indicativa (ClassInd) - Brazil

An app can get different ratings depending on the territory it will be downloaded from. This new way to rate apps will, as Google says, " inform consumers about the age appropriateness of your app, block or filter your content in certain territories or to specific users where legally required, evaluate your app’s eligibility for special developer programs."

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Technology Within a Child's Reach

blog_write_no_author  Thursday 19 March 2015

The remains of the first toys date date back over 2,000 years and include many indications of hide and seek and ring around the rosie. But it was not until the 17th century that the first studies were done proving the importance of play in the learning and developmental process of a child. J. Goldsteins declared that "the game is the prism through which children experience their world and the world of others". 

Playing is a vital part of a child's health, as it generates positive emotions. As an only child with no cousins nearby, my childhood required a little imagination and creativity. My bunk bed became my dream home, my lamp was my friend the owl, I mixed magic potions to defend myself from monsters, all with a princess braid in my hair. 

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[Important] Modifications concerning the integration Facebook-GoodBarber

Written by Arianna Testi  on  Monday 16 March 2015

Facebook has recently reminded us that it will be releasing the new version of its Graph API at the end of April, which will affect all apps that include integration of the popular social network.
 
As experienced GoodBarber users, you know that our system currently supports Facebook integration for the Like and content sharing features.
 
In order to integrate Facebook in its apps, GoodBarber is using some of the V1 features (the one that will expire at the end of April 2015).
But don't worry, not all Facebook integration will be compromised!
There are some new and exciting features that will be presented in the coming weeks.
 
However, for the moment we are forced to temporarily disable the Like feature, in order to update our system with the new Graph API. All other functions will remain the same.
 
Stay tuned to this blog for more updates.

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Wearable Devices—Success or Flop?

Written by GoodBarber Team  on  Monday 16 March 2015

In honor of the recent buzz over wearable devices, it seems like the perfect time to delve into this topic. “Wearable Device” is a term that gets thrown around quite often, but until just recently, it’s been more of a figment of the future. There have been some attempts here and there, and we often hear all about cutting edge gear that’s on the brink of becoming huge, but whether or not wearable devices are on their way to becoming integrated parts of our lives in the way that smartphones have is something worth wondering about.

Up until now, the two most well-known wearable devices have been the Google Glass and the FitBit, and I think it’s safe to say that one has been more successful than the other. While the FitBit can be seen sporadically amongst groups of everyday people, I cannot think of one single person I know who has been audacious enough to sport the Google Glass. Why has everyone shied away from such an impressively capable product created by a company that we all know and trust? I think Google really missed the mark in terms of relatability—it seems to have taken the futuristic concept and run with it, forgetting that its customers are humans, not wealthy robots. The term “Glasshole ” became popular for a reason—it’s not easy to wear this device without emitting a pretentious, Inspector Gadget aura that makes one unapproachable at best.

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A New Way to Buy

Written by Muriel Santoni  on  Thursday 12 March 2015

Our buying style has completely changed over the course of the past several decades—this is a known fact. The buying process our grandparents, or even parents, experienced is no longer relevant.

The rules have changed and so have our needs. We have become more connected and therefore more demanding—even fussy—and are always looking for the most convenient, comfortable option. The boom in e-commerce is a result of this evolution, but the commerce industry is determined to keep up with consumer needs, which is seen through offers such as pick-up services.

What we are seeing is the emergence of two types of customers: the traditionalists, being those who enjoy the physical and social aspects of a hands-on shopping experience and who don't mind spending time in a store, and the connected individuals, who put comfort, choice, and instant gratification above all. 

So, what really are the differences between these two consumer behaviors? Are they doomed to eternal competition, or is it possible to reach an accord?

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Does Mobile have a Place in the Classroom?

Written by GoodBarber Team  on  Monday 9 March 2015

Mobile devices have been seen as the bad guy in schools for quite some time now, and administration has fought long and hard to stop kids from bringing their beloved smartphones to class (I definitely endured a gloomy detention or two back in the day for texting during Calc). I think we can all agree that mobile devices can certainly play a negative role in school (they can be a major distraction, facilitate bullying/other inappropriate behaviors, the list goes on..), but the reality is that they are not going anywhere.
Diane Barry, an 8th grade Spanish teacher describes prohibiting kids from using their phones as “an uphill battle that can never be won, but if kids can put aside their desire to text, check e-mail, and watch Netflix, mobile devices can be a great tool for everyone”. This is perhaps indicative of the fact that it’s time to start embracing smartphones and tablets in school and explore what kind of benefits they can offer in this previously controversial setting. The spread of technology is only going to increase, especially amongst youth, so if you can’t beat them, join them.

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GoodBarber @ the Mobile World Congress in Barcelona

Written by GoodBarber Team  on  Monday 2 March 2015

Hey GoodBarbers, are you ready?!

We're going to Barcelona, and are ready to start another adventure at the long-awaited MWC. 
There will be four full days of new encounters, prominent speakers, and very little sleep, but we are ready!

You'll find 4 members of our Beautiful crew on site : Dominique Siacci , Jérome Granados , Arianna Testi , and Deborah Ferri-Pisani .

It's time to go...see you in Barcelona!
 

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A New Globetrotter has Joined the Beautiful GB Crew

Written by Vanessa Leins  on  Thursday 26 February 2015

Hey GoodBarbers,

My name is Vanessa and I just started this week as the new Country Manager for Germany, Switzerland and Austria. Originally, I am from Hungary, but have spent almost my whole life in the Black Forest in the south of Germany. Besides my two native languages, German and Hungarian, I learned English, French and Latin.

Currently, I am studying International Business Management with concentrations in Marketing and French. During my studies, I worked for two years as the Marketing Manager in a small German company and I had the chance to gain a lot of work experience.

To improve my language proficiencies and marketing knowledge and to meet new people from all over the world, I decided to do my internship in Ajaccio at GoodBarber. I have already been to Corsica twice and I really enjoyed the island, so it is a great opportunity for me to work and live on this «Île de Beauté». 

In my free time, I am passionate about motor sport, travelling, volleyball, HipHop/R&B music and dogs. 

I am looking forward to working in an international and dynamic team and enjoying the Corsican way of life!

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4 Brands that have been Banned from my Social Networks

Written by Muriel Santoni  on  Friday 20 February 2015

We often speak about the strategies that brands use to increase their visibility. Many of them have managed to create a very loyal client base, generate much buzz, and sometimes even strategically transform bad buzz into something positive.

However, today I don't want to talk about the social network success stories of these brands. Rather, I want to speak to you from the perspective of a social network user about the behaviors of certain brands that drive me crazy, ultimately leading me to unsubscribe from their updates. When these behaviors are constantly recurring, they can create a negative feeling towards the brand amongst customers, even outside of social networks. 

This happens to me often, and I think it occurs with a lot of you as well, so I believe it is very important to understand the magnitude and effects that certain behaviors may have on your customers' perception of your brand. 

Therefore, I thought making a list of social network behaviors that agitate me the most could be useful for giving you an idea of exactly what not to do in your own business' social networking strategy. 

 

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Say Hello to GoodBarber 3.5!

Written by GoodBarber Team  on  Wednesday 18 February 2015

It's here: the new and improved version of your back office, GoodBarber 3.5! Our team of developers has put itself into the mindset of a GoodBarber user and spent a lot of time exploring the platform in search of ways it can be simplified and made more enjoyable. We think the result is pretty great! 

Lesia Pietri, head of the project, describes 3.5: “The goal of 3.5 is to give users a straightforward, guided path to the creation of their apps through clearer steps and updated tools. With creating the most Beautiful Apps always being our objective, we are now offering the Unsplash photo feature—something that emulates the definition of beautiful design”. 
 

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Hiper FM - The Radio App that Boosts your Mood

blog_write_no_author  Friday 13 February 2015

GoodBarber on AIR! 

Today we are synching our showcase to a radio that is boosting the moods of young listeners all across Portugal. Hiper FM is a special radio that not only broadcasts pop and rock music, but also provides content about the entertainment industry and brightens the lives of its listeners on a daily basis!

Let's turn the station to Hiper FM team's interview and find out what they had to say about their GoodBarber app! 

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What is a girl from Vicenza doing in Corsica?!

Written by GoodBarber Team  on  Thursday 12 February 2015

Hey GoodBarbers,

My name is Silvia; I am the new country manager who has just landed in Ajaccio to take care of the Italian market.
I was born in a small village near Vincenza (not far from Venice) where I spent my childhood daydreaming. As soon as I had the chance, I started travelling and spending time living in different cities. I spent the past two years in Paris, which I love everything about..the little back alleys and beautiful perfumes will always be close to my heart!
However, I'm not afraid of change, and I can't wait to discover the magnificent views in Corsica.

Between Paris and Bologna, I did a Bachelors in Communications and a Masters in Film. For the past couple of years I have worked in several fields: theatre film production, public relations at communication agencies, event planning for social networks, as well as in journalism. 

After having covered the full spectrum of the Communications field, I fell in love with digital. I worked at an e-commerce website for almost a year, and now I'm ready for a new challenge!

In my free time I like to lose myself in a book, discover everything around me, take little trips, and write  :) 
 

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The Hottest Events of 2015

blog_write_no_author  Tuesday 10 February 2015

2015 will be a year full of important events and changes. The mobile market is growing faster than ever, and to make a name for yourself in this industry a lot of hard work and great ideas will be required. 

Last week I asked my Beautiful Country Managers to make a list of the most exciting events coming in 2015.

It's unnecessary (and impossible) to participate in all of them of course, but following them and staying informed about what's happening in the tech, mobile, and communication markets is imperative. 

This information will help you to build your business and strengthen your presentation strategy. 

Let's take a look at what's on the program for this year. 

 

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GoodBarber @ the Salon de la Radio in Paris

Written by GoodBarber Team  on  Friday 6 February 2015

It's been a few years now that we've been participating in this event, and every time it's a pleasure! 

This year, two Beautiful members of our crew will be present at the event:  Jérôme Granados and Jérôme Pietri .

With International Radio Day approaching, we expect great things from this event, as well as to meet some great people.

​See you in Paris ;)  

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