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Muriel Santoni

Muriel Santoni

Marketing Manager

Storytelling & GEO at GoodBarber.

I drive the brand's voice and its visibility: the stories we tell, the words we choose, and — increasingly — how they surface in AI answers. A storyteller at heart, I spend my days making our no-code app builder easy to find and hard to forget.

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Articles by Muriel Santoni

Muriel Santoni, Wednesday 6 September 2023

Design Update: A new widget template to display your places.

If you're using the Map section of your GoodBarber app and want to showcase your places on your app's Home, you're in for a treat! Today, we're introducing a brand new widget template for your Map section: the Visual template.
Muriel Santoni, Tuesday 13 December 2022

How to create an app to manage your appointment bookings?

If you manage a service company, you probably know how tedious managing customer appointments can be: you have to answer the phone, agree on a date with the customer, and put it on your calendar, all the while being careful not to make any mistakes... In short, it is a time-consuming and sensitive task because mistakes in scheduling appointments can considerably impact your organization and create friction among your customers. As you can see, the solution that allows you to gain time and reliability is to create an app to manage your appointment scheduling. Offering an online appointment booking service via an app has huge advantages for your customers, and consequently allows you to stand out from the competition. With an app, your customers can book appointments 24/7. No need to wait for your opening hours, they can choose their slot at any time of the day or night. They also gain autonomy and you gain time: your calendar and your available slots are displayed, so your customers can choose the one that suits them best without having to discuss it with anyone. Everyone wins: your clients have immediate access to the information they are interested in and can choose their slot quietly and without pressure. On your side, you drastically reduce the number of phone calls you will receive and therefore interruptions in your working day. The ability to book appointments online has become a major argument for many consumers to choose their service providers. It is a feature that will give your business a modern image and will definitely help you in its development.  
Muriel Santoni, Thursday 17 November 2022

Integrate an appointment booking tool into your app

The possibility to consult a calendar and make appointments online is a key option for your future clients or patients who aspire to have maximum convenience and flexibility. They will be able to save time and avoid any frustration since they will be able to consult your calendar themselves and choose the date and time that suits them best. No more phone calls, your availability is displayed according to your specifications.  The experience of your customers will be greatly improved, as well as your peace of mind since, as we will see below, the Appointment Booking feature has been designed to avoid any friction or calendar errors. It's a win-win situation.  Let's see how it all works. 
Muriel Santoni, Monday 14 November 2022

How to create an app for an non-profit association or a political organization

One of the major issues for a non-profit association or a political organization is certainly communication. Indeed, it is essential for this type of structure to implement effective, easy to execute and especially inexpensive strategies. When we are at the head of an association, our ambition is to rally a maximum of people to the cause that drives us, but also to organize the life of the structure and to retain the existing members. These are several objectives that can be difficult to achieve if you don't have the necessary means and teams. If you are in this situation, creating an app for an association or a political organization can definitely be an ideal solution to allow you to spread the word about your cause and organize the life of your organization without having to invest too much time and money. 
Muriel Santoni, Wednesday 9 November 2022

Out of stock: display your unavailable products in your store

In your store, some of your products may be out of stock. Until now, products with 0 stock (for all its variants) were automatically removed from the list of your products in your app.  Now you have the possibility to keep the display of out-of-stock products in your catalog by adding an "Out of stock" mention. This option can allow you to show the extent of your catalog to your customers even if your stock is momentarily unavailable or even to enhance the success of one or more products while waiting for a restocking. If you plan to restock these products, keeping them displayed in your catalog can be a good business strategy to encourage your customers to come back to your store.  So let's see how to activate this new option right away. 
Muriel Santoni, Friday 4 November 2022

Modernize your article lists with the new immersive template

As you know, at GoodBarber we strongly believe that design and the experience delivered to your users contributes to your success. Whether you own content apps or eCommerce, you probably use an Articles or Blog section. So we have good news for you!  Until now you had the possibility to choose between 8 different templates for your article listings. These templates allow you to highlight your content whatever your domain. Lists, images more or less highlighted, there was already an abundance of choice.
Muriel Santoni, Monday 2 May 2022

The QR code : an underrated marketing tool

What is a QR Code ? The QR code (Quick Response) is in fact a two-dimensional barcode with 100 times greater storage capacity than a regular barcode.
Muriel Santoni, Tuesday 14 December 2021

How to create an app for a Radio station

Create an app for your Radio Stations. Find out How To broadcast your radio for your audience anywhere and anytime with a Radio App
Muriel Santoni, Saturday 30 October 2021

How to create an app for Newspapers

Key features for a great news app for Android and iOS. New challenges for the press: general news apps for conventional readers; News apps for Millenials; Specialized news apps targeting expert readers.
Muriel Santoni, Sunday 18 July 2021

App Stores Description: 5 Mistakes to Avoid

App listing optimization helps improve the ranking of your app through the Stores when a user search for a given topic or a kind of apps that suit his needs. The success of your app depends on it: 5 mistakes to avoid in your app listing.
Muriel Santoni, Friday 18 June 2021

Why use the new navbar templates?

As you saw recently, new navbar templates are now available to design your Header.  You can now choose between 3 different heights: Small Medium Large But how to choose between these three heights? And above all, what are they used for? In this article, we'll describe several examples of use that will undoubtedly inspire you, and that you can replicate in your app according to your needs. 
Muriel Santoni, Saturday 1 May 2021

Progressive Web Apps: Everything you need to know

Everything you need to know before to start a Progressive Web App development. PWAs are available on the web directly from a URL, acquire on average 3 times more visibility than native apps do. The user experience that they offer leads users to stay 8 times longer than they do on classic websites. Discover more
Muriel Santoni, Wednesday 7 April 2021

Welcome to GoodBarber Academy!

At GoodBarber we're committed to giving you all the keys to create the app of your dreams that will meet all your needs. As you know, we work every day to provide you with a powerful and intuitive tool to make the best mobile and web technologies accessible to you. Over the years, we've constantly improved the GoodBarber platform with more and more new features, but also to make it easier to use by working on your user experience and by offering you various contents to guide you in the creation of your app, such as our online help or our video tutorials.   Today, we've decided to answer another one of your needs. For us, it's important that you succeed in creating your project easily, but it's also crucial that this project is a success and that it brings you a real added value. So we decided to create a platform that will give you the keys to make your app a success: the GoodBarber Academy. 
Muriel Santoni, Monday 15 February 2021

Chez César: a neighborhood grocery store at the service of its clientele

A few days ago, we were talking about the new consumption habits that have emerged as a result of the health crisis of 2020, and their impact on the restaurant industry. As you know, this is not the only sector of activity that has had to adapt and today we'll be looking into local shops. If some of these businesses have been able to remain open throughout the health crisis, they have nevertheless had to adapt their services in order to offer their customers as much comfort and safety as possible.  Today we're going to use the case of the app of a local grocery store that uses functionalities that will be very useful if you wish to develop the activity of your own local shop.
Muriel Santoni, Tuesday 2 February 2021

Edamame Restaurant: digitalization of a family restaurant

The period we just went through proved it: consumer habits are changing, and businesses must adapt. In the food industry, like catering, the change in consumption patterns had already begun long before the onset of the health crisis. The global events of 2020 have only reinforced this trend, and the importance for restaurateurs to digitize and offer their customers the opportunity to consume their products elsewhere than inside their establishments has been confirmed.    How do you offer this type of service when you're a restaurant owner and, above all, how do you organize yourself to ensure a great experience for your customers? This is what we're going to see today through the study of a fictitious app, which uses features that will be very useful if you want to develop your own restaurant.   
Muriel Santoni, Monday 7 December 2020

App Store Description: 5 Mistakes to Avoid

After polishing your App, working on every last detail to make it perfect, and running a series of tests, you're finally there. Time to publish it on the stores and share it with the world!To make your work shine and not blow this all-important launch, you still need to focus on a key part of the submission process: your app's description on the stores (Android and iOS).Why does it matter?First, your app's description plays a role in improving its ranking on the stores — what's known as App Store Optimization (ASO).Second, it's your only chance to "pitch" your app and convince a mobile user to download it. You have to win them over with very little text, on a small screen. Your app's distribution success depends on it. Every download counts.Here are the main pitfalls to avoid when writing your app description for the App Store and Google Play:
Muriel Santoni, Friday 9 August 2019

Instagram, WhatsApp & Skype get Invited in your Contact section

You asked us, and now it's done : links towards Instagram, WhatsApp and Skype are now available in your Contact section. To set them up, go to Content> Sections> Contact> Edit content. Choose the type of link you want to add from the drop-down menu and enter the requested information. User side behavior will differ depending on the type of link chosen: Instagram: the user is redirected to the web version of Instagram, on the page you have entered, he will then have the choice to stay on the web version, or to open the page in the app, if the latter is installed. WhatsApp: If the user owns the WhatsApp app, a pop up will ask permission to open the chat page in the WhatsApp app. Skype: A pop-up will ask for permission to open the Skype app. If the user does not have it, he will be invited to download it.
Muriel Santoni, Thursday 8 August 2019

A new confirmation screen for the Form section

The Form section can have multiple uses in your app. Polls, orders, surveys, customer feedback etc... The potential for user engagement is enormous. As you know, we strive to constantly develop our features, especially when they come from your suggestions.  Today we present a new feature for this section, which you have been many to plebiscite: a new confirmation screen before sending the form.
Muriel Santoni, Wednesday 7 August 2019

FlaminGo! App: Phuket in your pocket

Phuket is a renowned island in Thailand, which was in need of an app that gathered all the main attractions, beaches, restaurants and events not to miss during a visit. The app offers privileges such as discounts up to 25% in the best restaurants of the island.  Unlike other systems, the app doesn't take in considerations reviews or ratings in order to not influence the users. 
Muriel Santoni, Monday 11 March 2019

Discover the new Live+ version

The GoodBarber regulars are already familiar with the Live+ add-on since it's been a part of our catalogue for a long time and has attracted many a user.  For those of you who don't know, Live+ is an advanced audio player, allowing you to broadcast an M3U feed, display the title, the artist name, and the album illustration.    The user can share the title of what they're listening to on social networks, as well as buy it. They can view the last 5 items they listened to in the application.
Muriel Santoni, Tuesday 19 February 2019

New mockups to preview your Splash screens

Did you know that a 3 seconds delay causes you to lose half of your users? A figure to reflect upon, especially when every other second you lose another 7% of your users. During the crucial time it takes your app to open you could lose the attention of your users. Even though your GoodBarber app or PWA is build to launch quickly, you shouldn't overlook the importance of this General Design section : the Splashscreen. It allows you to display an image, message or logo while your app is launching therefore catching the eye of your users and improving your chances to keep them interested until your content is displayed. As you can see it is essential to take the time to perfect your Splash screen, its content as much as its design. If the content falls onto your creativity, we are putting our best features forward to help you with the design. Nowadays with so many different devices on the market, it is difficult to imagine and picture how your Splash screen will adapt to various screen sizes. We are now proposing different options to preview your splashscreen.
Muriel Santoni, Monday 11 February 2019

New dashboard for your back office

  We really take it to heart to constantly improve the back office as it is such a central instrument. We not only want to offer the best app building platform, but also give you the tools to manage your app and your audience. The new dashboard offers you an overview of your app. In a glimpse you can access all the major informations regarding your app. Responding to your subscription and enabled add-ons, it was created to only display relevant informations.   You will access this new dashboard as soon as :      - If you have a PWA subscription                 ● “My app” block on your checklist is completed                 ● PWA is published       - If you have an Android native subscription                 ● “My app” block on your checklist is completed                 ● Your app is published on Google Play      - If you have an iOS Premium subscription                 ● “My app” block on your checklist is completed                 ● Your app is published on Google Play                 ● Your app is published on the App Store