Remember our tutorial about content creation ? Today we are going to share with you a secret ingredient which you can add to the recipe for creating great content: the power of story. It is actually advice which can also prove useful for your business in general. Let us show you how.

Hashtags are more a thing than ever. First used on Twitter, they are now getting big on Instagram, but also Facebook and Google +. But, do you really know how to use them for your business? More than a mere character, the hashtag, if used correctly can significantly improve the way you communicate with your audience.   How? Let GoodBarber show you the way ;)  

Mobile devices are everywhere, even at school! But they can’t possibly be reduced to their disruptive effect on students’ attention. They can actually prove quite useful, or to be more precise, School Apps can. Not only by engaging students, but also parents, teachers, and so on. So, here’s our overview of why we think School Apps are here to stay.

Hello GoodBarbers,  We are on a roll! Here comes a new update! After the Scheduled Push Add-On and Geofencing, it is now time to talk about the Add-On which will send your business into a new dimension: the iBeacons Add-On! This Add-On has a huge potential, and I am certain that it will spark a lot of amazing ideas to make the most of your Beautiful App ;) Let’s take a closer look…

Once you’ve published your App on the stores and it is live, it’s time to start promoting it. There are many ways you can get the word out about your app, but today, we will focus especially on getting it reviewed. A very cost efficient manner to get publicity and, hopefully, praise. But, beware, just because it is free, doesn’t mean there aren’t a few ground rules to comply with. And really, we can’t stress enough how important it is to get a review request right. The first impression you give must be perfect, because it is likely your interlocutor will have a limited attention span. After all, you are not the only one approaching him. As a result, you are left with a very narrow window to draw his valuable attention, so make the most of it. Here’s how to best tackle PR , with the help of our Infographic!

Hello GoodBarbers !  Today is a big day for GoodBarber because I’m about to present you with the result of months of hard work… I’m talking about a new Add-On which you can now find in our store. Yesterday, we introduced the Scheduled Push Add-On , which was the first of a series of updates. And it is now the turn of the Geofencing Add-On to be in the spotlight!

Push notifications are undoubtedly a must have for effective communication with the users of your app. A while ago, we already provided you with the possibility to send automatic push notifications , notifying your users of the publication of new content in a given section. You’re now familiar with the fact that, at GoodBarber, we like to always give you more possibilities and make your life as easy as can be… We’ve therefore decided to put some hard work into a new version of that feature. Let me introduce to you our brand new Scheduled Push Add-On!

They just happen and you’re bound to have to deal with them at some point if you are active on social media: negative comments. It just comes with the territory, the moment you communicate on public platforms, you expose yourself to praise, just as much as criticism, justified or not. When it comes to coping with it, finding the right attitude isn’t easy. Here’s a few guidelines in order to learn to deal with negative comments on social media.

We’ve mentioned before the importance of building a great splash screen  or how your App icon matters. And if you don’t want too much text on one or the other, choosing a great font is still essential when putting your brand out there.  Think of the font you choose as your brand’s voice. You will want something that will make you both stand out and be classic enough so that it won’t seem outdated as trends come and go. 

Fitness trackers, pedometers, fitness challenges, « fitspo », the connected world, on the go, on your desktop and on your mobile, is all about health and fitness these days, for better and for worse. Even if the trend isn’t something you’re naturally into, you’re bound to have colleagues, friends or family that have jumped on the bandwagon. Fitness fanatics aren’t the core audience anymore. Health and Fitness apps are now in the top 10 most popular apps in the App Store, before « Food and Drink » or « Photo and Video » (courtesy of Statista)! In fact, the health and fitness mobile app market was already « worth about $4 billion » a little under a year ago, according to a mobile Health Economics report quoted by Digital Trends. It thus definitely seems like a market to have under your radar if you are looking for inspiring ideas to create Beautiful Apps.  Here’s our overview of the Health and Fitness Apps Craze, for the better, of course!

It’s no secret by now that great content is a significant marketing asset. It’s a strategy which has proven useful time and time again. Even if beneficial to the businesses that rely on it, it can also be quite demanding and time consuming. Small businesses often can’t afford to dedicate an actual team to the task and can, as result, feel somewhat lost when faced with the challenges of content creation. That is why we've decided to put together a quick tutorial for you, to pinpoint the main stages the creative process, with an infographic, synthesizing the information while serving as a reminder for future use ;)

One of the most talked about features of the latest Apple operating system version, iOS 9, is how it now allows its users to enable ad blocking apps. The big question is, will ad blocking become big for mobile or not? Pointers seem to be heading towards a yes. As it turns out, ad blocking apps reached the top spots on the App Store within a day of the iOS 9 release. Crystal, Purify, these are the seemingly innocent names posing as a threat to mobile ad revenues.  

As an app creator you obviously hope your app will be downloaded, but for it to be an actual winner, you most certainly don’t want it to get deleted afterwards. In order to make sure your users stick around, here are some of the most common reasons why apps get deleted within the first minutes, if not seconds, of their being downloaded. Of course, we don’t want to leave you hanging so we’ve included easy to implement solutions to bypass these pitfalls. Read on!

After our App Developer's dictionary Volume I, General Terms, Volume II of the GoodBarber dictionary is dedicated to some basic, common terms you will come across in your back office when creating your app. 

Even if it is a little simpler to update your app on Google Play when compared to the App Store, it's a process that surely can get better with the help of a Beautiful infographic from GoodBarber, specially made to ensure you succeed and make your life a bit easier!

Last week, we attended the webinar « #TweetSmarter: Boost your website traffic with Twitter », the learnings of which we thought we’d share with you so that you can make the most of Twitter when promoting your Beautiful App . So, there you go!

Hello GoodBarbers!  Today, I am pleased to introduce a new update which I am particularly thrilled about, given how particular I am when it comes to design and details! As you might have figured out already I am here to discuss our brand new collections of icons, specifically created so that you can even further customize your Beautiful App. So, let’s have a look...

eMarketer predicted that in 2016, mobile advertising will hit a milestone with $101.37 billion spent on mobile ads. In 2014, mobile ad revenue was $42.63 billion with digital advertisements accounting for 29.4%. In 2016, this percentage will rise to 51.1% of total mobile ad spending.   These numbers exemplify the ever-changing trends in the mobile advertising industry. By the end of the year, mobile ad spending is expected to reach $68 billion with digital ads accounting for around 40%. A few years back this seemed impossible, but with the large global increase in mobile users, companies have started investing in mobile advertising.   This global revolution is bringing new trends to the market. Let's have a look at some of the future trends we expect to see in the mobile advertising industry.

Sometimes updating your app on the App Store can be a hassle, so we decided it was time for us to create a quick and simple guide to walk you through this process and help guarantee the success of your app! 😄

Hey GoodBarbers,  Summer is close to its end, days are getting shorter and colder, and flashbacks of the happy summer nights are coming back to our minds as a Beautiful Movie. Even for us it's time to take a moment to look back on all that has been done, and enjoy all the beautiful features released this year :) Ready to start?

Hey GoodBarbers, today is design day here at GoodBarber so I will take this opportunity to showcase two of the most popular navigation mode templates and the new details we have just released for them. Ladies and Gentlemen, today's stars are : The Grid and Swipe Navigation Mode!!

"The world is yours to explore" This saying has never been more true than in the past few years, due to the rise of digitalization, increased power of social networks, the lessening of barriers between countries, and international communication being at almost everyone's disposition. However, to do things really well, there are a few key points to take into consideration when addressing an international audience. At GoodBarber, we've taken on the challenge of making ourselves available to different markets all over the world, all while remaining based on our wonderful, but tiny island in the middle of the Mediterranean. 

The Community Add-On is the third big release of the User project we started last spring. Don’t wait too long to activate it and start creating connections between your users!

When setting up a social network strategy, the ultimate goal we are trying to reach is creating interaction with our audience. Appealing information that is widely spread by internet users is the meaning of buzz, and therefore synonymous with boosting visibility. Every community manager is on the quest for more shares, so we often test many types of posts and measure the results in order to understand which has the most impact on our audience depending on the industry we're working in. But let's be pragmatic, maybe first we should try to understand what is motivating us and all of our fellow viewers to share content on social networks—Facebook in particular.  This is the question posed by Neil Patel , co-founder of several American startups, including Quickspourt .